Blueshift
Marketing Campaign Senior Manager
Blueshift, Charlotte, North Carolina, United States, 28245
About Blueshift:
San Francisco-based Blueshift helps brands automate and personalize engagement across every marketing channel. The Blueshift Intelligent Customer Engagement platform uses patented AI technology to unify, inform, and activate the fullness of customer data across all channels and applications. With a customer data platform and a cross-channel marketing hub all in one place, Blueshift gives brands all the tools they need to seamlessly deliver 1:1 experiences in real time across the entire customer journey.
Blueshift has been recognized in Gartner's Magic Quadrant for CDP, a Leader in GigaOm's Radar for CDPs, and in the Deloitte Technology Fast 500™ lists in 2020 through 2023 as one of the fastest-growing technology companies in North America. Learn more at blueshift.com.
Marketing Campaign Sr. Manager
What are we looking for?
As a Senior Marketing Campaign Manager at Blueshift, you will develop and manage comprehensive digital marketing strategies. You are also a talented writer who is analytical-minded. You are equally comfortable with running digital and offline marketing campaigns.
You are a detail-oriented self-starter who takes ownership of your job responsibilities and can communicate effectively with teammates and customers. This role will report to the VP of Marketing. You work best in a bold, work-hard, play-hard environment. You are adept at setting organizational key performance metrics, using analytics for decision-making, and enjoy team mentorship, camaraderie, and multitasking, all while working in a fun fast-growing environment. Join us and showcase your marketing talents in a fulfilling and impactful environment. This position is remote anywhere in the US.
Key Responsibilities:
Campaign Execution and Management:Lead the end-to-end execution of multi-channel marketing campaigns, including email marketing, digital advertising, social media, events, and webinars.Coordinate with internal teams and external agencies to ensure timely delivery of campaign assets and materials into the market.Monitor campaign performance, analyze metrics, and optimize tactics to maximize ROI and achieve targets on an ongoing basis.Content Development and Messaging:
Work closely with content creators, designers, and subject matter experts to develop compelling campaign content.Provide recommendations for email nurtures and write landing page and email copy.Leverage and extend clear, concise messaging that resonates with target audiences and communicates Blueshift's value proposition in demand generation programs across all marketing channels.Cross-Functional Collaboration:
Collaborate with campaign strategy, product marketing, sales, content, and web to ensure campaign messaging and tactics alignment.Provide guidance and support to regional and field marketing teams for localized campaign execution.Prioritize work, secure resources, and identify gaps on a weekly basis.Campaign Reporting and Analysis:
Generate regular reports on campaign performance, including key metrics such as leads generated, conversion rates, meetings held, pipeline contribution and revenue attribution.Regularly conduct post-campaign analysis to identify successes, areas for improvement, and lessons learned.Qualifications:
Bachelor's degree in Marketing, Business Administration, or related field.5+ years of experience in B2B marketing, with a focus on campaign management and demand generation.Strong understanding of marketing principles, techniques, and best practices.Experience with marketing automation platforms (e.g., Eloqua, Marketo, HubSpot) and CRM systems (e.g., Salesforce).Excellent project management skills, with the ability to prioritize tasks, manage deadlines, and adapt to changing priorities in a fast-paced environment.Analytical mindset with proficiency in data analysis and reporting tools.Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.Ability to establish meaningful relationships with peers to solve challenges or drive decisions.Knowledge of the technology industry, networking solutions, and/or enterprise software is a plus.Creative thinker adept at working on multiple projects simultaneously in a fast-paced environment and comfortable adding new ideas.Proven proficiency in the English language (English language fluency is preferred)Self-starterExperience with ABM is a plusWhy Work With Us?
Plenty of room for advancementMany technical and business challenges to solveUnlimited vacationCompetitive salary & meaningful equityGenerous benefits and 401K
San Francisco-based Blueshift helps brands automate and personalize engagement across every marketing channel. The Blueshift Intelligent Customer Engagement platform uses patented AI technology to unify, inform, and activate the fullness of customer data across all channels and applications. With a customer data platform and a cross-channel marketing hub all in one place, Blueshift gives brands all the tools they need to seamlessly deliver 1:1 experiences in real time across the entire customer journey.
Blueshift has been recognized in Gartner's Magic Quadrant for CDP, a Leader in GigaOm's Radar for CDPs, and in the Deloitte Technology Fast 500™ lists in 2020 through 2023 as one of the fastest-growing technology companies in North America. Learn more at blueshift.com.
Marketing Campaign Sr. Manager
What are we looking for?
As a Senior Marketing Campaign Manager at Blueshift, you will develop and manage comprehensive digital marketing strategies. You are also a talented writer who is analytical-minded. You are equally comfortable with running digital and offline marketing campaigns.
You are a detail-oriented self-starter who takes ownership of your job responsibilities and can communicate effectively with teammates and customers. This role will report to the VP of Marketing. You work best in a bold, work-hard, play-hard environment. You are adept at setting organizational key performance metrics, using analytics for decision-making, and enjoy team mentorship, camaraderie, and multitasking, all while working in a fun fast-growing environment. Join us and showcase your marketing talents in a fulfilling and impactful environment. This position is remote anywhere in the US.
Key Responsibilities:
Campaign Execution and Management:Lead the end-to-end execution of multi-channel marketing campaigns, including email marketing, digital advertising, social media, events, and webinars.Coordinate with internal teams and external agencies to ensure timely delivery of campaign assets and materials into the market.Monitor campaign performance, analyze metrics, and optimize tactics to maximize ROI and achieve targets on an ongoing basis.Content Development and Messaging:
Work closely with content creators, designers, and subject matter experts to develop compelling campaign content.Provide recommendations for email nurtures and write landing page and email copy.Leverage and extend clear, concise messaging that resonates with target audiences and communicates Blueshift's value proposition in demand generation programs across all marketing channels.Cross-Functional Collaboration:
Collaborate with campaign strategy, product marketing, sales, content, and web to ensure campaign messaging and tactics alignment.Provide guidance and support to regional and field marketing teams for localized campaign execution.Prioritize work, secure resources, and identify gaps on a weekly basis.Campaign Reporting and Analysis:
Generate regular reports on campaign performance, including key metrics such as leads generated, conversion rates, meetings held, pipeline contribution and revenue attribution.Regularly conduct post-campaign analysis to identify successes, areas for improvement, and lessons learned.Qualifications:
Bachelor's degree in Marketing, Business Administration, or related field.5+ years of experience in B2B marketing, with a focus on campaign management and demand generation.Strong understanding of marketing principles, techniques, and best practices.Experience with marketing automation platforms (e.g., Eloqua, Marketo, HubSpot) and CRM systems (e.g., Salesforce).Excellent project management skills, with the ability to prioritize tasks, manage deadlines, and adapt to changing priorities in a fast-paced environment.Analytical mindset with proficiency in data analysis and reporting tools.Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.Ability to establish meaningful relationships with peers to solve challenges or drive decisions.Knowledge of the technology industry, networking solutions, and/or enterprise software is a plus.Creative thinker adept at working on multiple projects simultaneously in a fast-paced environment and comfortable adding new ideas.Proven proficiency in the English language (English language fluency is preferred)Self-starterExperience with ABM is a plusWhy Work With Us?
Plenty of room for advancementMany technical and business challenges to solveUnlimited vacationCompetitive salary & meaningful equityGenerous benefits and 401K