RTM Business Group
Marketing Manager
RTM Business Group, New York, New York, us, 10261
Marketing Manager
RTM Business GroupHybrid in NY, NJ, CTFull-time51-200 employees · Market ResearchOriginally posted June 2024; this is a 100% hybrid, full-time roleWho We Are:
RTM Business Group is a professional development conferences and events company working in EdTech, Healthcare, Government, Medical and Banking sectors. We partner with Fortune 1000 companies, catering specifically to the C-suite, providing curated content and peer-to-peer collaboration.Our events are located in major cities throughout the country – LA, Austin, San Diego, Miami, Chicago, DC, etc..Our team travels together which is a truly unique experience, different from “traditional” work travel, which in turn cultivates interdepartmental relationships and friendships that drive our collaborative culture.About the Role:
RTM is looking for an ambitious Marketing Manager to join our team!. You will focus on managing our Websites (WordPress), social media, content, campaigns and driving marketing ROI. We are looking for someone who can hit the ground running as we provide an unique opportunity for both collaborative and independent work.Our events are located in major cities throughout the country – LA, Austin, San Diego, Miami, Chicago, DC, etc.. Our team travels together which is a truly unique experience, different from “traditional” work travel, which in turn cultivates interdepartmental relationships and friendships that drive our collaborative culture.This role is Hybrid in NY, NJ and CT with 1 day a week in the office. This role will report into the VP of Operations.RequirementsManage and maintain all websites and onsite signage with up-to-date information around event information, speakers and sponsors, as well as SEO copy to help garner organic traffic.Manage all social media (Instagram, LinkedIn, Twitter/X) content for brand voice and consistency.Create, publish and share new content (including original text, images, video) to build meaningful customer connections, increase brand awareness and encourage community members to engage with the brand.Manage and coordinate all onsite photos and videos to be used as marketing collateral on our websites and emails.Work cross-functionally with Delegate, Event Operations, Production, and Vendor Sales teams to create and update Event pages and collateral.Work with our advisory board members to create and market content to promote events.Create graphics and marketing collateral based on templates (video, designs) to align with campaigns. Attending RTM events to create video content to generate testimonials and referralsDefine and communicate campaign outcomes (analytics) with actions to the team.Set up A/B testing campaigns, monitor and optimisation of paid media campaigns (META, Googleand Linkedin based on strategy) for continuous improvement.Define targeted outbound email marketing campaigns from concept to completion in CRM, Hubspot.Define the strategy for email deliverability through the use of Apollo, Sales Navigator, and GmassSkills and Qualifications
Minimum of 2 years experience is requiredBS/BA in business, marketing, or relevant fieldAbility to produce content and manage campaigns against a deadlineDemonstrated understanding in imagery and copy engaging audiencesExperience in managing email funnels and lead generation campaignsAbility to adapt copy based on engagement and strategic direction providedExperience in creating social media content across different platforms with an eye for content that will cut through the noiseProficient in grammar, spelling and composition (copy editing)Ability to follow up and communicate deadline with team membersHave experience using Wordpress (CMS) to update websitesHubspot and Airtable marketing experience a plusCanva experience a plusPreferred Qualifications
B2B marketing experienceBenefits15+ PTO DaysFlexible/Hybrid work model (WFH and Remote opportunities)Medical/dental/vision coverage401K after 12 months of employmentPre-tax commuter benefitsTravel to major cities (all expenses paid)Opportunity for lateral and vertical movement within the company, inter/intra departmentallySalary $90,000 base + bonusesRTM Business Group, provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, gender, national origin, age, disability, or any other federal, state, or local protected class.
RTM Business GroupHybrid in NY, NJ, CTFull-time51-200 employees · Market ResearchOriginally posted June 2024; this is a 100% hybrid, full-time roleWho We Are:
RTM Business Group is a professional development conferences and events company working in EdTech, Healthcare, Government, Medical and Banking sectors. We partner with Fortune 1000 companies, catering specifically to the C-suite, providing curated content and peer-to-peer collaboration.Our events are located in major cities throughout the country – LA, Austin, San Diego, Miami, Chicago, DC, etc..Our team travels together which is a truly unique experience, different from “traditional” work travel, which in turn cultivates interdepartmental relationships and friendships that drive our collaborative culture.About the Role:
RTM is looking for an ambitious Marketing Manager to join our team!. You will focus on managing our Websites (WordPress), social media, content, campaigns and driving marketing ROI. We are looking for someone who can hit the ground running as we provide an unique opportunity for both collaborative and independent work.Our events are located in major cities throughout the country – LA, Austin, San Diego, Miami, Chicago, DC, etc.. Our team travels together which is a truly unique experience, different from “traditional” work travel, which in turn cultivates interdepartmental relationships and friendships that drive our collaborative culture.This role is Hybrid in NY, NJ and CT with 1 day a week in the office. This role will report into the VP of Operations.RequirementsManage and maintain all websites and onsite signage with up-to-date information around event information, speakers and sponsors, as well as SEO copy to help garner organic traffic.Manage all social media (Instagram, LinkedIn, Twitter/X) content for brand voice and consistency.Create, publish and share new content (including original text, images, video) to build meaningful customer connections, increase brand awareness and encourage community members to engage with the brand.Manage and coordinate all onsite photos and videos to be used as marketing collateral on our websites and emails.Work cross-functionally with Delegate, Event Operations, Production, and Vendor Sales teams to create and update Event pages and collateral.Work with our advisory board members to create and market content to promote events.Create graphics and marketing collateral based on templates (video, designs) to align with campaigns. Attending RTM events to create video content to generate testimonials and referralsDefine and communicate campaign outcomes (analytics) with actions to the team.Set up A/B testing campaigns, monitor and optimisation of paid media campaigns (META, Googleand Linkedin based on strategy) for continuous improvement.Define targeted outbound email marketing campaigns from concept to completion in CRM, Hubspot.Define the strategy for email deliverability through the use of Apollo, Sales Navigator, and GmassSkills and Qualifications
Minimum of 2 years experience is requiredBS/BA in business, marketing, or relevant fieldAbility to produce content and manage campaigns against a deadlineDemonstrated understanding in imagery and copy engaging audiencesExperience in managing email funnels and lead generation campaignsAbility to adapt copy based on engagement and strategic direction providedExperience in creating social media content across different platforms with an eye for content that will cut through the noiseProficient in grammar, spelling and composition (copy editing)Ability to follow up and communicate deadline with team membersHave experience using Wordpress (CMS) to update websitesHubspot and Airtable marketing experience a plusCanva experience a plusPreferred Qualifications
B2B marketing experienceBenefits15+ PTO DaysFlexible/Hybrid work model (WFH and Remote opportunities)Medical/dental/vision coverage401K after 12 months of employmentPre-tax commuter benefitsTravel to major cities (all expenses paid)Opportunity for lateral and vertical movement within the company, inter/intra departmentallySalary $90,000 base + bonusesRTM Business Group, provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, gender, national origin, age, disability, or any other federal, state, or local protected class.