Strategist-Digital Content_

SummaryThe Digital Content Strategist is responsible for creating and implementing a content strategy for external and internal Baptist digital properties. Analyzing Baptist content, site structure, and analytics to understand users' content expectations. He/she will look for new ways to expand the Baptist digital presence and will perform discovery, architecture, and content strategy tasks for these new digital avenues.Responsibilities+ Completes assigned goals.+ Possesses the ability to create and implement digital content strategy that meets client, department and corporate objectives for both internal and external audiences.+ Looks for new ways to expand the Baptist digital presence.+ Develops strategies to evolve the digital Baptist voice and content standards to meet client, department and corporate objectives for both internal and external audiences.+ Develops information architecture and information design to meet client, department and corporate objectives for both internal and external audiences.Requirements, Preferences and ExperienceEducationMinimum: Bachelor's degreeExperiencePreferred: 7 years creating and implementing digital content strategyMinimum: 5 years creating and implementing digital content strategySpecial SkillsPreferred: Understanding of web design basicsMinimum: HTML, CSS Adobe Creative Suite Digital meta data including Open Graph, Twitter, and HTML 5 microdata including schema.org standards Google Analytics/Tag Manager Top-level knowledge SEO tacticsAbout Baptist Memorial Health CareAt Baptist, we owe our success to our colleagues, who have both technical expertise and a compassionate attitude. Every day they carry out Christ's three-fold ministry-healing, preaching and teaching. And, we reward their efforts with compensation and benefits packages that are highly competitive in the Mid-South health care community. For two consecutive years, Baptist has won a Best in Benefits award for offering the best benefit plans compared with their peer groups. Winners are chosen based on plan designs, premiums and the results of a Benefits Benchmarking Survey.At Baptist, We Offer:+ Competitive salaries+ Paid vacation/time off+ Continuing education opportunities+ Generous retirement plan+ Health insurance, including dental and vision+ Sick leave+ Service awards+ Free parking+ Short-term disability+ Life insurance+ Health care and dependent care spending accounts+ Education assistance/continuing education+ Employee referral programJob Summary:Position: 1894 - Strategist-Digital ContentFacility: BMHCC Corporate OfficeDepartment: HS Communications CorporateCategory: Marketing and CommunicationsType: Non ClinicalWork Type: Full TimeWork Schedule: DaysLocation: US:TN:MemphisLocated in the Memphis metro area REQNUMBER: 22446