Baptist Memorial
Strategist-Digital Content
Baptist Memorial, Memphis, Tennessee, us, 37544
Summary
The Digital Content Strategist is responsible for creating and implementing a content strategy for external and internal Baptist digital properties. Analyzing Baptist content, site structure, and analytics to understand users' content expectations. He/she will look for new ways to expand the Baptist digital presence and will perform discovery, architecture, and content strategy tasks for these new digital avenues.
Responsibilities
Completes assigned goals.
Possesses the ability to create and implement digital content strategy that meets client, department and corporate objectives for both internal and external audiences.
Looks for new ways to expand the Baptist digital presence.
Develops strategies to evolve the digital Baptist voice and content standards to meet client, department and corporate objectives for both internal and external audiences.
Develops information architecture and information design to meet client, department and corporate objectives for both internal and external audiences.
Requirements, Preferences and Experience
Education
Minimum: Bachelor's degree
Experience
Preferred: 7 years creating and implementing digital content strategy
Minimum: 5 years creating and implementing digital content strategy
Special Skills
Preferred: Understanding of web design basics
Minimum: HTML, CSS Adobe Creative Suite Digital meta data including Open Graph, Twitter, and HTML 5 microdata including schema.org standards Google Analytics/Tag Manager Top-level knowledge SEO tactics
About Baptist Memorial Health Care
At Baptist, we owe our success to our colleagues, who have both technical expertise and a compassionate attitude. Every day they carry out Christ's three-fold ministry-healing, preaching and teaching. And, we reward their efforts with compensation and benefits packages that are highly competitive in the Mid-South health care community. For two consecutive years, Baptist has won a Best in Benefits award for offering the best benefit plans compared with their peer groups. Winners are chosen based on plan designs, premiums and the results of a Benefits Benchmarking Survey.
At Baptist, We Offer:
Competitive salaries
Paid vacation/time off
Continuing education opportunities
Generous retirement plan
Health insurance, including dental and vision
Sick leave
Service awards
Free parking
Short-term disability
Life insurance
Health care and dependent care spending accounts
Education assistance/continuing education
Employee referral program
Job Summary:
Position: 1894 - Strategist-Digital Content
Facility: BMHCC Corporate Office
Department: HS Communications Corporate
Category: Marketing and Communications
Type: Non Clinical
Work Type: Full Time
Work Schedule: Days
Location: US:TN:Memphis
Located in the Memphis metro area REQNUMBER: 22446
The Digital Content Strategist is responsible for creating and implementing a content strategy for external and internal Baptist digital properties. Analyzing Baptist content, site structure, and analytics to understand users' content expectations. He/she will look for new ways to expand the Baptist digital presence and will perform discovery, architecture, and content strategy tasks for these new digital avenues.
Responsibilities
Completes assigned goals.
Possesses the ability to create and implement digital content strategy that meets client, department and corporate objectives for both internal and external audiences.
Looks for new ways to expand the Baptist digital presence.
Develops strategies to evolve the digital Baptist voice and content standards to meet client, department and corporate objectives for both internal and external audiences.
Develops information architecture and information design to meet client, department and corporate objectives for both internal and external audiences.
Requirements, Preferences and Experience
Education
Minimum: Bachelor's degree
Experience
Preferred: 7 years creating and implementing digital content strategy
Minimum: 5 years creating and implementing digital content strategy
Special Skills
Preferred: Understanding of web design basics
Minimum: HTML, CSS Adobe Creative Suite Digital meta data including Open Graph, Twitter, and HTML 5 microdata including schema.org standards Google Analytics/Tag Manager Top-level knowledge SEO tactics
About Baptist Memorial Health Care
At Baptist, we owe our success to our colleagues, who have both technical expertise and a compassionate attitude. Every day they carry out Christ's three-fold ministry-healing, preaching and teaching. And, we reward their efforts with compensation and benefits packages that are highly competitive in the Mid-South health care community. For two consecutive years, Baptist has won a Best in Benefits award for offering the best benefit plans compared with their peer groups. Winners are chosen based on plan designs, premiums and the results of a Benefits Benchmarking Survey.
At Baptist, We Offer:
Competitive salaries
Paid vacation/time off
Continuing education opportunities
Generous retirement plan
Health insurance, including dental and vision
Sick leave
Service awards
Free parking
Short-term disability
Life insurance
Health care and dependent care spending accounts
Education assistance/continuing education
Employee referral program
Job Summary:
Position: 1894 - Strategist-Digital Content
Facility: BMHCC Corporate Office
Department: HS Communications Corporate
Category: Marketing and Communications
Type: Non Clinical
Work Type: Full Time
Work Schedule: Days
Location: US:TN:Memphis
Located in the Memphis metro area REQNUMBER: 22446