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UC Law SF

Director of Digital Communications

UC Law SF, San Francisco, California, United States, 94199


DIRECTOR OF DIGITAL

COMMUNICATIONS

Office of Communications

Classification:

Class Code 6111 / Exempt / Full-Time / Benefited

Anticipated hiring rate

:

$90,000 - $110,000 (commensurate with qualifications and experience)

THE ROLE AND RESPONSIBILITIES

Reporting to the Chief Communications Officer, this position provides high-quality content, digital strategy, and project leadership to UC Law SF through the Office of Communications. This includes managing and producing communications content for College websites, social media channels and digital campaigns; overseeing the College's digital brand and related assets; managing or editing staff and students who produce digital content; providing analysis of digital content performance; and developing and executing digital strategies based on College communications goals. This position is hybrid and requires in-person on-campus work and occasional evening and weekend hours as determined by College and team needs.

Typical duties and responsibilities consist of, but are not limited to, the following:Produce and update content for the home page and other main landing pages for the College's website to advance the College goals on behalf of the Office of CommunicationsCollaborate with the Information Technology Department on key web projects.Cultivate positive relationships with faculty, staff, and students to understand College stakeholders, goals, opportunities, and needs.Collaborate with staff on multiple teams to provide expertise and develop and execute digital strategies.Manage Office of Communications digital content.Help advance the college's strategic agenda with special attention to institutional reputation, student enrollment, fundraising, alumni engagement and public impact. Determine metrics for assessing results and establish effective practices for monitoring them and adjusting strategies to optimize performance.Manage UC Law SF's central social media channels and monitor social media pertinent to the College.Working closely with the Chief Communications Officer, develop best practices for the College's social media channels and serve as a guide for using social media for other departments.Create social media posts through writing, photography, video and graphics, or editing posts and content provided by colleagues and vendors.Evaluate analytics for digital channels and make recommendations for best practices and strategic performance on a regular basis.Manage and guide student workers and interns in digital content creation.Collaborate on digital campaigns on owned and paid channels, including contributing to strategy development, tactical execution, content quality, and analytical tracking.Manage accounts and budget related to digital communications.Collaborate closely with the Chief Communications Officer and others to develop processes for scheduling and tracking work, determining priorities aligned with strategic goals, creating and tracking program and project budgets, and identifying and implementing tools to boost efficiency.Other related duties as assigned.REQUIREMENTS

EDUCATION AND EXPERIENCE

Bachelor's degree required, master's degree preferred in communications, public relations, journalism, marketing, or related field, or equivalent work experience.Minimum five years of relevant experience, including experience managing website content and social media platforms for an organization.Experience in higher education preferred.KNOWLEDGE, SKILLS & ABILITIES .

Experience with Wordpress or other website editing platforms.Experience with administrative functions of Facebook, X (Twitter), Instagram, YouTube and LinkedIn; and social media management platforms.Ability to express ideas clearly and compellingly, verbally and in writing.Strong project management capabilities.High degree of initiative and organizational skills.Creativity and imagination.A deep understanding of what qualities make digital content effective and compelling.Understanding of effective digital communication, including an understanding of WCAG and ADA compliance standards related to website content.Appreciation for the importance of diversity, equity and inclusion in communications.Ability to work in a team setting, take direction well, and willingness to pitch in when needed in other areas of communication.Ability to work successfully with professors, students, staff, graphic designers, and photographers and constructively improve the work of colleagues.Ability to manage multiple projects simultaneously and work under tight deadline pressure.Exercise good judgment in choosing and crafting communications content.Ability to develop creative solutions to diverse communications challenges.Experience with basic graphic design, video, audio and photography production; professional experience a plus.Knowledge of higher education preferred.BENEFITS

Health and Welfare Benefits

Comprehensive medical, dental and vision insurance coverageFlexible Spending Accounts for transportation-related, healthcare and dependent care expensesEmployee Assistance ProgramFor Your Financial Future

Life Insurance, Disability Insurance, and Legal InsuranceUniversity of California Retirement Plan (a defined benefit plan)Deferred Compensation Plans/Pre-tax Retirement Savings ProgramsFor Your Work/Life Balance

Fifteen paid holidays per yearGenerous vacation and sick leaveCommuter Benefits Program

THE HIRING PROCESS

Please upload your updated resume and a cover letter explaining why you are interested in this position at UC Law SF.

Please note: This position has been designated as "sensitive" and requires a pre-employment background check.

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please contact Human Resources if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodation include making a change to the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

WHAT TO EXPECT

Applicants who meet the position requirements will be competitively evaluated to identify the individuals whose breadth and depth of experience and education most closely relate to the stated requirements and the needs of the College. Not all applicants will be contacted for an interview.

The skills listed above are comprehensive, and we understand there are great candidates who possess only a subset of those skills, or who have other important skills. If you match some of these skills, please do not hesitate to apply.

UC Law SF is an equal opportunity employer. UC Law SF strives to provide a diverse and inclusive educational environment that fosters cultural awareness, mutual understanding and respect. UC Law SF is interested in candidates who will contribute to diversity and equal opportunity in higher education through their teaching. Qualified women and members of underrepresented minority groups are strongly encouraged to apply.