Second Stage Theatre
Digital Marketing Assistant
Second Stage Theatre, New York, New York, us, 10261
Title:
Digital Marketing Assistant
Classification:
Full-Time, Regular
Pay Range:
$50,000 - $53,500 per year
Reports to:
Associate Director of Marketing and Communications
Department:
Marketing
Location:
New York, New York / Remote Hybrid (at least 3 days/week in the 2ST offices)
About Second Stage Theater
At Second Stage, we create and champion plays and musicals solely from living American writers. On our mainstage Broadway theater, the Hayes, and in our two Off-Broadway theaters over the past 45 years, we have developed and presented over 200 daring and provocative theatrical experiences by working with countless artists who have contributed their talents to our award-winning productions. As the only Broadway company exclusively devoted to living American writers, Second Stage is dedicated to introducing the world to bold and diverse voices of American creativity.
Position Overview
The Digital Marketing Assistant will be a critical teammate for the Associate Director of Marketing and Communications with responsibility for managing and executing marketing and membership campaigns that keep the theater's brand fresh to our existing patrons while attracting new audiences. The position works in close partnership with the Marketing department to utilize industry best practices in digital marketing strategy.
Essential Duties & Responsibilities
Social Media:Develop, manage, and execute content strategies for the company's social media platformsDevelop and maintain a weekly social media schedule as part of the overall marketing calendarGenerate original social media content to drive marketing campaignsAssist in producing in-house digital video contentMonitor daily press clips and generate content based on press mentionsRespond to inquiries via 2ST platformsAssist other departments as necessary with social campaignsEmail/Digital Marketing:
Create a monthly newsletter in collaboration with the marketing teamAssist with developing content strategy, key messaging, and drafting content copy for communications pieces for each production and other institutional projectsMeasure and report performance of all digital marketing campaigns, and assess against goalsStay up to date with developments in digital and social advertising practices and generate new ideas to engage audiencesParticipate in creative discussions with outside advertising agencyPerform other duties as assigned, including helping with marketing events and some nights and weekend work.Website:
Manage company's website using the backend CMS including building new web pages and maintaining accurate and up-to-date information.Act as the primary contact with our website developer to make larger scale updates.Work with other departments to make adjustments/updates as needed.Requirements
At least 1 year of digital marketing experience, preferably in the performing artsPassion for theater; you know what is happening in the NY theater sceneStrong written and oral communication skills, the ability to multi-task in a fast-paced environment, and ability to work in teams and communicate a coherent vision to a group while also incorporating feedback on those ideas is essentialRobust knowledge of all social media platforms, current trends, and best practicesAbility to work in a fast-paced and ever-changing environment under deadlinesWorking knowledge of:Facebook Creator Studio to draft, schedule, and post to Instagram & FacebookInstagram Insights to derive analytical reporting Understanding of best content practices (Instagram Reels, etc)Email management service (preferably Wordlfy) desired but not necessaryAbility or interest in learning to edit, design, and copywrite in the Wordfly systemCommitment to Equity, Diversity, & Inclusion; thrives in a diverse working environment
Work Environment
Time will be spent in an office with quiet to moderate noise level and occasionally in the theatre with often loud and amplified noises. The office environment requires using the computer, phone, and other routine office equipment. Majority of the work will be performed inside at room temperature.
Physical Requirements
Position requires long periods of sitting. While sitting in the office, employee is required to use hands, wrists, and fingers for keyboard and other office equipment.
Hours of Work
Second Stage's working hours are 10 AM to 6 PM. Hours may also include nights and weekends, as assigned.
Benefits
Second Stage offers a full benefits package including vacation, medical, dental, and vision insurance, Flexible Spending Accounts, 401(k) retirement plan with employer match, life insurance and short and long-term disability coverage upon eligibility.
EEO Statement
Second Stage is dedicated to building an equitable and inclusive working environment that reflects diversity across lines of difference. Individuals from populations underrepresented in the theater field - including Black, Indigenous, People of Color, women, transgender and non-binary candidates - are strongly encouraged to apply. This position will remain open until filled and until a diverse and qualified pool of candidates is identified.
All positions at Second Stage are filled without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, disability, HIV/AIDS status, veteran status or any other characteristic protected by law.
For more information about Second Stage, visit? www.2st.com .
NOTE:
Applications without a cover letter will not be considered.
Salary Description
$50,000 - $53,500 per year
Digital Marketing Assistant
Classification:
Full-Time, Regular
Pay Range:
$50,000 - $53,500 per year
Reports to:
Associate Director of Marketing and Communications
Department:
Marketing
Location:
New York, New York / Remote Hybrid (at least 3 days/week in the 2ST offices)
About Second Stage Theater
At Second Stage, we create and champion plays and musicals solely from living American writers. On our mainstage Broadway theater, the Hayes, and in our two Off-Broadway theaters over the past 45 years, we have developed and presented over 200 daring and provocative theatrical experiences by working with countless artists who have contributed their talents to our award-winning productions. As the only Broadway company exclusively devoted to living American writers, Second Stage is dedicated to introducing the world to bold and diverse voices of American creativity.
Position Overview
The Digital Marketing Assistant will be a critical teammate for the Associate Director of Marketing and Communications with responsibility for managing and executing marketing and membership campaigns that keep the theater's brand fresh to our existing patrons while attracting new audiences. The position works in close partnership with the Marketing department to utilize industry best practices in digital marketing strategy.
Essential Duties & Responsibilities
Social Media:Develop, manage, and execute content strategies for the company's social media platformsDevelop and maintain a weekly social media schedule as part of the overall marketing calendarGenerate original social media content to drive marketing campaignsAssist in producing in-house digital video contentMonitor daily press clips and generate content based on press mentionsRespond to inquiries via 2ST platformsAssist other departments as necessary with social campaignsEmail/Digital Marketing:
Create a monthly newsletter in collaboration with the marketing teamAssist with developing content strategy, key messaging, and drafting content copy for communications pieces for each production and other institutional projectsMeasure and report performance of all digital marketing campaigns, and assess against goalsStay up to date with developments in digital and social advertising practices and generate new ideas to engage audiencesParticipate in creative discussions with outside advertising agencyPerform other duties as assigned, including helping with marketing events and some nights and weekend work.Website:
Manage company's website using the backend CMS including building new web pages and maintaining accurate and up-to-date information.Act as the primary contact with our website developer to make larger scale updates.Work with other departments to make adjustments/updates as needed.Requirements
At least 1 year of digital marketing experience, preferably in the performing artsPassion for theater; you know what is happening in the NY theater sceneStrong written and oral communication skills, the ability to multi-task in a fast-paced environment, and ability to work in teams and communicate a coherent vision to a group while also incorporating feedback on those ideas is essentialRobust knowledge of all social media platforms, current trends, and best practicesAbility to work in a fast-paced and ever-changing environment under deadlinesWorking knowledge of:Facebook Creator Studio to draft, schedule, and post to Instagram & FacebookInstagram Insights to derive analytical reporting Understanding of best content practices (Instagram Reels, etc)Email management service (preferably Wordlfy) desired but not necessaryAbility or interest in learning to edit, design, and copywrite in the Wordfly systemCommitment to Equity, Diversity, & Inclusion; thrives in a diverse working environment
Work Environment
Time will be spent in an office with quiet to moderate noise level and occasionally in the theatre with often loud and amplified noises. The office environment requires using the computer, phone, and other routine office equipment. Majority of the work will be performed inside at room temperature.
Physical Requirements
Position requires long periods of sitting. While sitting in the office, employee is required to use hands, wrists, and fingers for keyboard and other office equipment.
Hours of Work
Second Stage's working hours are 10 AM to 6 PM. Hours may also include nights and weekends, as assigned.
Benefits
Second Stage offers a full benefits package including vacation, medical, dental, and vision insurance, Flexible Spending Accounts, 401(k) retirement plan with employer match, life insurance and short and long-term disability coverage upon eligibility.
EEO Statement
Second Stage is dedicated to building an equitable and inclusive working environment that reflects diversity across lines of difference. Individuals from populations underrepresented in the theater field - including Black, Indigenous, People of Color, women, transgender and non-binary candidates - are strongly encouraged to apply. This position will remain open until filled and until a diverse and qualified pool of candidates is identified.
All positions at Second Stage are filled without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, disability, HIV/AIDS status, veteran status or any other characteristic protected by law.
For more information about Second Stage, visit? www.2st.com .
NOTE:
Applications without a cover letter will not be considered.
Salary Description
$50,000 - $53,500 per year