Fanatics
Director, Product Marketing - Fanatics Collect
Fanatics, Los Angeles, California, United States, 90079
Job Description
About Fanatics Collect:
Fanatics Collect is a technology company dedicated to revolutionizing the world of collectibles. Every single day our team of experienced product leaders, creative thinkers, and operators obsesses over how to create the ultimate collector experience with our two core products - Collect, the most trusted and dynamic collector focused marketplace, and Live, the most fun and entertaining live shopping experience in collecting.
We have the unique advantage of being backed by Fanatics - the world's largest sports merchandiser, with more than 900 global sports relationships, 90+ million reachable fans, and exclusive licensing deals with the MLB, NFL, and NBA among many others - but we're a small, nimble, ambitious team building products from the ground up.
If you're passionate about building world class products and share our love for sports fans and collectors, Fanatics Collect offers an exciting opportunity to be part of a dynamic team creating the future of collecting.
The Role:
As part of the Marketing team at Fanatics Collect, we are seeking an experienced Product Marketing leader to drive and manage key product initiatives and concepts. This candidate will spend a majority of their time developing and executing strategies that support Fanatics Collect's audience growth, while keeping an eye on overall performance and incorporating customer feedback to improve our products and services. To be successful, the candidate will bring a combination of strategic and creative vision, strong communication skills, collaborative mindset, and product marketing experience, including internationally. Additionally, the ideal candidate has worked in highly cross-functional, dynamic environments built to move fast with a lot of urgency. Finally, the ability to ruthlessly prioritize, and pivot quickly as needed to manage changing priorities is second nature to this position.
Responsibilities:Bring a point of view to the team, informing and guiding strategic decisions related to product marketingLead the consumer insights practice inclusive of qualitative and quantitative research, establishing a culture of consumer obsession internallyRepresent the customers point of view internally with Product, Design, Marketing and other cross-functional teams in the prioritization, design and development of innovative experiences, and identify future opportunities for audience growthLead the definition and development of the business strategy across the organization that is grounded in the consumer journey framework, user insights and market dynamicsDevelop value propositions for key product concepts that, in partnership with Product, Design, Engineering and Marketing teams, demonstrate clear impact on strategic growth goals.Partner with Commercial and Product teams to identify and refine PMF in international marketsOwn GTM for key product launches and moments, and awareness, intent and qualified demand throughout product lifePartner with the brand marketing team on the development of marketing programs and strategies that tap into consumer insightsQualifications:
8+ years experience with product marketing for digital consumer products, preferably marketplacesCombination of strategic product marketing experiences and hands-on tactical executionExperience with customer research and proficiency in using data and insights to inform product and GTM strategyExperience working in a cross-functional capacity within a fast-paced, changing environmentExperience delivering product launch results with internal and external partners including Production, Brand, Sales and External CommunicationsPreferred Qualifications
Product Marketing experience with consumer marketplacesProduct Marketing experience of international launchesExperience with both early-stage products/marketplaces and established products/marketplacesExperience with end-to-end product lifecycle managementBA/BS degree in marketing, business, product development, or related field
The salary range for this position is $173,000- $217,000, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Fanatics Collectibles is a leading licensor, producer, designer, and seller of physical and digital trading cards, sports memorabilia, and other digital assets for entertainment and sports properties globally, as well as a manufacturer of physical and digital trading cards. It has secured exclusive licensing arrangements with major national professional sports leagues, including the MLB, NFL and the NBA, and related players associations, to produce physical and digital trading cards and other collectibles.
Fanatics Collectibles also has partnerships with a number of individual international sports teams and leagues, as well as owners of other entertainment properties granting similar exclusive rights. Fanatics Collectibles recently announced Fanatics Live, expected to launch later in 2023, which will focus on transforming the digital shopping experience through personality-driven content and entertainment.
About Fanatics Collect:
Fanatics Collect is a technology company dedicated to revolutionizing the world of collectibles. Every single day our team of experienced product leaders, creative thinkers, and operators obsesses over how to create the ultimate collector experience with our two core products - Collect, the most trusted and dynamic collector focused marketplace, and Live, the most fun and entertaining live shopping experience in collecting.
We have the unique advantage of being backed by Fanatics - the world's largest sports merchandiser, with more than 900 global sports relationships, 90+ million reachable fans, and exclusive licensing deals with the MLB, NFL, and NBA among many others - but we're a small, nimble, ambitious team building products from the ground up.
If you're passionate about building world class products and share our love for sports fans and collectors, Fanatics Collect offers an exciting opportunity to be part of a dynamic team creating the future of collecting.
The Role:
As part of the Marketing team at Fanatics Collect, we are seeking an experienced Product Marketing leader to drive and manage key product initiatives and concepts. This candidate will spend a majority of their time developing and executing strategies that support Fanatics Collect's audience growth, while keeping an eye on overall performance and incorporating customer feedback to improve our products and services. To be successful, the candidate will bring a combination of strategic and creative vision, strong communication skills, collaborative mindset, and product marketing experience, including internationally. Additionally, the ideal candidate has worked in highly cross-functional, dynamic environments built to move fast with a lot of urgency. Finally, the ability to ruthlessly prioritize, and pivot quickly as needed to manage changing priorities is second nature to this position.
Responsibilities:Bring a point of view to the team, informing and guiding strategic decisions related to product marketingLead the consumer insights practice inclusive of qualitative and quantitative research, establishing a culture of consumer obsession internallyRepresent the customers point of view internally with Product, Design, Marketing and other cross-functional teams in the prioritization, design and development of innovative experiences, and identify future opportunities for audience growthLead the definition and development of the business strategy across the organization that is grounded in the consumer journey framework, user insights and market dynamicsDevelop value propositions for key product concepts that, in partnership with Product, Design, Engineering and Marketing teams, demonstrate clear impact on strategic growth goals.Partner with Commercial and Product teams to identify and refine PMF in international marketsOwn GTM for key product launches and moments, and awareness, intent and qualified demand throughout product lifePartner with the brand marketing team on the development of marketing programs and strategies that tap into consumer insightsQualifications:
8+ years experience with product marketing for digital consumer products, preferably marketplacesCombination of strategic product marketing experiences and hands-on tactical executionExperience with customer research and proficiency in using data and insights to inform product and GTM strategyExperience working in a cross-functional capacity within a fast-paced, changing environmentExperience delivering product launch results with internal and external partners including Production, Brand, Sales and External CommunicationsPreferred Qualifications
Product Marketing experience with consumer marketplacesProduct Marketing experience of international launchesExperience with both early-stage products/marketplaces and established products/marketplacesExperience with end-to-end product lifecycle managementBA/BS degree in marketing, business, product development, or related field
The salary range for this position is $173,000- $217,000, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Fanatics Collectibles is a leading licensor, producer, designer, and seller of physical and digital trading cards, sports memorabilia, and other digital assets for entertainment and sports properties globally, as well as a manufacturer of physical and digital trading cards. It has secured exclusive licensing arrangements with major national professional sports leagues, including the MLB, NFL and the NBA, and related players associations, to produce physical and digital trading cards and other collectibles.
Fanatics Collectibles also has partnerships with a number of individual international sports teams and leagues, as well as owners of other entertainment properties granting similar exclusive rights. Fanatics Collectibles recently announced Fanatics Live, expected to launch later in 2023, which will focus on transforming the digital shopping experience through personality-driven content and entertainment.