Sales Marketing Manager

Touching Hearts at Home is an award-winning provider of in-home senior care services in New York’s Capital District. Since 2007, we have been committed to empowering older adults to age in place and avoid hospitalization. We provide non-medical companion care services, including dementia care, homemaker services, transportation, meal planning and preparation. Our growing company is in search of a well-rounded business development professional to establish and maintain relationships in the Capital Region (Albany, Rensselaer, Saratoga and Schenectady counties).

Position: Sales and Marketing Manager

Reports to: Executive Director

Purpose: To increase revenue by developing and maintaining active client referral relationships with target referral sources in the elder care and health care communities in the Capital Region; to increase general awareness of the Touching Hearts brand as an effective community ambassador.

Responsibilities:

· Develop and maintain referral relationships with individuals and groups at senior living communities, rehab facilities, hospitals, senior service providers, senior care professionals, and health care providers.

· Field incoming client referrals and inquiries

· Network “within a case,” i.e., leverage contacts among our existing clients, and the people and organizations serving them, to develop and strengthen referral source relationships.

· Coordinate sales activities with other marketing efforts such as social media and local events.

· Attend networking events.

· Conduct cold calls, “drop-bys,” meetings, presentations, and other sales-related activities.

· Create and execute effective promotions or marketing ideas.

· Distribute promotional gifts, flyers, brochures, and other Touching Hearts marketing materials to different locations.

· Maintain business development activity records in the Wellsky CRM system.

· Gather and report information about competitors.

· Meet with prospective clients to perform an “intake” to begin services.

· Track and report activities and key performance metrics.

Qualifications:

· Bachelor’s Degree

· 3+ years of successful measurable business development experience, establishing and maintaining significant accounts, preferably in a health-related or human service-related field

· Entrepreneurial perspective, energy, and drive; motivated self-starter

· Engaging interpersonal skills – upbeat, compassionate, warm, friendly, authentic.

· Creativity and proficiency in developing collateral and social media content

· Proficiency with Word, Excel, Outlook, PowerPoint

· Great communication skills – articulate, excellent grammar, persuasive

Schedule:

· Full Time, 40 hours

Work Setting:

· Hybrid; office / home / field

Compensation:

· Base salary plus bonus eligibility

Benefits:

· 401(k) retirement plan with employer match

· Employer-paid emergency medical coverage (EZ Access MD)

· Paid holidays and sick time

Each Touching Hearts at Home franchise is independently owned and operated. Your application will go directly to the management of the franchisee where all hiring decisions will be made. All inquiries specific to employment at this franchisee should be made directly to the franchise location, and not to Touching Hearts at Home Corporate office.