Reason One
Content Marketing Coordinator
Reason One, Charleston, South Carolina, United States, 29408
Reason One, a full-service web development agency, is seeking a content marketing coordinator for our growing in-house marketing team. This role will report to the Director of Partnerships & Marketing, working closely with them to strategize and execute omnichannel marketing campaigns and strategic marketing content.
The successful candidate will have strong writing and research skills, and experience publishing to and managing multiple digital channels with best practices, including SEO.
Your responsibilities
Serve as lead writer on deliverables including, but not limited to: blogs, newsletters, landing pages, whitepapers, eBooks, etc.,Serve as copy writer for social, web, print assets, etc.Collaborate with the Marketing team to develop a comprehensive content strategy aligned with short- and long-term business objectives and target audience interestsEnsure all content is optimized for SEO and follows best practices for readability and accessibilityMaintain consistent style, brand voice and tone across all channels and deliverablesEdit, proofread, improve, and SEO optimize pieces produced by subject matter expertsDevelop and execute multi-channel content distribution plans to increase web trafficCreate content assets tailored to different stages of the buyer's journey to attract and nurture leadsCollaborate with marketing and sales to develop content that supports lead generation and conversion efforts (sales enablement)Develop and maintain editorial calendar and align with Subject Matter Experts, Partnerships & MarketingResearch topics in the editorial calendar and conduct interviews with SMEs to develop contentStay up to date with broader trends in key verticals to align content with client pain pointsRepurpose and optimize content for multiple audiencesOur must-haves
Proven, excellent writing skills with a strong portfolio showcasing successful content campaigns and projects3-5 years experience as a content manager or coordinatorHands-on experience with CMS platforms, marketing automation platforms, and analytics toolsKnowledge of SEO best practices, keyword research, and content optimization techniquesExperience managing social media accountsGood organizational and time-management skillsBachelor's degree in English, Communications, Journalism, Marketing or a relevant fieldA portfolio containing examples of your past workNice-to-haves
Experience designing ad-hoc graphics (social graphics, print postcards, email graphics, etc.)Experience within a digital / web agencyExperience creating content to appeal to the healthcare, nonprofit, or association marketsExperience editing or producing video and/or podcastsThe practicals
Location: This is a fully remote, work-from-home position. Candidates must be based in the USCore working hours: 9 AM - 5 PM ESTStart date: As soon as possibleReporting: This role reports to the Director of Partnerships and MarketingCompensation package includes:
Annual salary ranges from $52,000 to $65,000 (USD) depending on experience401K program for US employeesExtended health, dental, life, disabilityEmployee assistance programParental leave programPaid Vacation days-15 days per yearPaid Sick leave-6 days per yearPaid Volunteer days-2 days per year$200 home office expenses per year$50 per month internet stipendTraining allowance of $800 a year and professional development opportunities like conferences and continuing educationA laptop is providedFYI
You MUST be currently eligible to work in the United States. No exceptions.Applicants with disabilities who are qualified and selected for an interview will be accommodated upon request.Please, no agencies or recruiters. We're happy with the recruiters we work with.
The successful candidate will have strong writing and research skills, and experience publishing to and managing multiple digital channels with best practices, including SEO.
Your responsibilities
Serve as lead writer on deliverables including, but not limited to: blogs, newsletters, landing pages, whitepapers, eBooks, etc.,Serve as copy writer for social, web, print assets, etc.Collaborate with the Marketing team to develop a comprehensive content strategy aligned with short- and long-term business objectives and target audience interestsEnsure all content is optimized for SEO and follows best practices for readability and accessibilityMaintain consistent style, brand voice and tone across all channels and deliverablesEdit, proofread, improve, and SEO optimize pieces produced by subject matter expertsDevelop and execute multi-channel content distribution plans to increase web trafficCreate content assets tailored to different stages of the buyer's journey to attract and nurture leadsCollaborate with marketing and sales to develop content that supports lead generation and conversion efforts (sales enablement)Develop and maintain editorial calendar and align with Subject Matter Experts, Partnerships & MarketingResearch topics in the editorial calendar and conduct interviews with SMEs to develop contentStay up to date with broader trends in key verticals to align content with client pain pointsRepurpose and optimize content for multiple audiencesOur must-haves
Proven, excellent writing skills with a strong portfolio showcasing successful content campaigns and projects3-5 years experience as a content manager or coordinatorHands-on experience with CMS platforms, marketing automation platforms, and analytics toolsKnowledge of SEO best practices, keyword research, and content optimization techniquesExperience managing social media accountsGood organizational and time-management skillsBachelor's degree in English, Communications, Journalism, Marketing or a relevant fieldA portfolio containing examples of your past workNice-to-haves
Experience designing ad-hoc graphics (social graphics, print postcards, email graphics, etc.)Experience within a digital / web agencyExperience creating content to appeal to the healthcare, nonprofit, or association marketsExperience editing or producing video and/or podcastsThe practicals
Location: This is a fully remote, work-from-home position. Candidates must be based in the USCore working hours: 9 AM - 5 PM ESTStart date: As soon as possibleReporting: This role reports to the Director of Partnerships and MarketingCompensation package includes:
Annual salary ranges from $52,000 to $65,000 (USD) depending on experience401K program for US employeesExtended health, dental, life, disabilityEmployee assistance programParental leave programPaid Vacation days-15 days per yearPaid Sick leave-6 days per yearPaid Volunteer days-2 days per year$200 home office expenses per year$50 per month internet stipendTraining allowance of $800 a year and professional development opportunities like conferences and continuing educationA laptop is providedFYI
You MUST be currently eligible to work in the United States. No exceptions.Applicants with disabilities who are qualified and selected for an interview will be accommodated upon request.Please, no agencies or recruiters. We're happy with the recruiters we work with.