Blue Chip Marketing Inc
Biddable Media Specialist
Blue Chip Marketing Inc, Northbrook, Illinois, us, 60065
About Blue Chip
We are an independent, full-service, creative marketing agency growing brands through creative commerce. At Blue Chip, we specialize in crafting strategic campaigns to captivate consumers at the critical moment of purchase. Leveraging a data-driven approach, we design tailored initiatives that seamlessly integrate with retail environments, influencing buying decisions and maximizing brand visibility. Everyone and everything at Blue Chip is guided by one universal motivation: to Bring Change. Everything we do is designed to Bring Change through irresistible creative solutions.
Immerse yourself in an unbeatable array of perks at our company, where work-life balance and unparalleled professional development opportunities redefine the employee experience.
Ready to transform your career? Let’s Bring Change together!
Job Summary
As a Senior Biddable Media Specialist, you will be responsible for developing and executing biddable media campaigns from opportunity phase to initial briefing stage through campaign setup, maintenance, optimization, and final reporting for your assigned clients. You will ensure the health of accounts, spending budgets in full, while exceeding client KPIs. This role will primarily focus on paid social campaigns across Meta, Snapchat, Pinterest, TikTok, and LinkedIn. The Senior Biddable Media Specialist will continuously challenge themselves to bring new recommendations and optimizations to exceed client expectations.
Essential Duties and Responsibilities
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Other duties may be assigned.• Demonstrate the mission, vision, values, and culture principles of BC Worldwide.• Setup and manage client campaigns in Meta, Snapchat, Pinterest, TikTok and LinkedIn.• Develop insights and actions that demonstrate a thorough understanding of the client’s goals, platform capabilities, and results• Continually evaluate biddable media strategies on your respective accounts, identifying testing and account growth opportunities.• Maintains a strong comprehension of paid social performance metrics and how to optimize performance based on accurate reading of delivery by metric across all objectives.• Work closely with the ad operations and analytics teams for all tagging and reporting requirements.• Ensure flawless execution (budget, targeting, placement, pacing, performance, optimization, reporting).• Maintain strong working knowledge of social platforms (Facebook, Instagram, Pinterest, Snapchat, TikTok, etc) along with their respective emerging platforms.• Stay abreast of changing trends in the industry and across all platforms; also taking note of results we have seen within the agency across all clients and use those to guide future recommendations.• Communicate effectively and facilitate presentations to clients and agency counterparts• Measure impact and effectiveness of various biddable media channels and formats using quantitative and qualitative media metrics.• Utilize biddable media processes and stay abreast in team requirements around pacing, campaign tracking, approval to spend forms, and team documents.• Participate in Integrated Media and Biddable Media team training and cross-discipline education sessions• Ensure all activities and operations are performed in compliance with regulatory and federal regulations.• Responsible for maintaining up to date weekly time tracking, per the Agency’s time tracking policy.
Education, Experience and Certifications• Bachelor’s Degree from an accredited four-year college or university preferred• Minimum 3-4 years of paid social experience• Advertising/media agency experience preferred• Biddable media experience across programmatic and e-commerce is a plus
Blue Chip is committed to diversity, equity, and inclusion by cultivating a workplace that values and celebrates unique perspectives. We infuse DE&I principles into our campaigns, ensuring representation, cultural sensitivity, and authenticity, creating messages that resonate with diverse audiences and fostering an inclusive marketing landscape.
We are an independent, full-service, creative marketing agency growing brands through creative commerce. At Blue Chip, we specialize in crafting strategic campaigns to captivate consumers at the critical moment of purchase. Leveraging a data-driven approach, we design tailored initiatives that seamlessly integrate with retail environments, influencing buying decisions and maximizing brand visibility. Everyone and everything at Blue Chip is guided by one universal motivation: to Bring Change. Everything we do is designed to Bring Change through irresistible creative solutions.
Immerse yourself in an unbeatable array of perks at our company, where work-life balance and unparalleled professional development opportunities redefine the employee experience.
Ready to transform your career? Let’s Bring Change together!
Job Summary
As a Senior Biddable Media Specialist, you will be responsible for developing and executing biddable media campaigns from opportunity phase to initial briefing stage through campaign setup, maintenance, optimization, and final reporting for your assigned clients. You will ensure the health of accounts, spending budgets in full, while exceeding client KPIs. This role will primarily focus on paid social campaigns across Meta, Snapchat, Pinterest, TikTok, and LinkedIn. The Senior Biddable Media Specialist will continuously challenge themselves to bring new recommendations and optimizations to exceed client expectations.
Essential Duties and Responsibilities
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Other duties may be assigned.• Demonstrate the mission, vision, values, and culture principles of BC Worldwide.• Setup and manage client campaigns in Meta, Snapchat, Pinterest, TikTok and LinkedIn.• Develop insights and actions that demonstrate a thorough understanding of the client’s goals, platform capabilities, and results• Continually evaluate biddable media strategies on your respective accounts, identifying testing and account growth opportunities.• Maintains a strong comprehension of paid social performance metrics and how to optimize performance based on accurate reading of delivery by metric across all objectives.• Work closely with the ad operations and analytics teams for all tagging and reporting requirements.• Ensure flawless execution (budget, targeting, placement, pacing, performance, optimization, reporting).• Maintain strong working knowledge of social platforms (Facebook, Instagram, Pinterest, Snapchat, TikTok, etc) along with their respective emerging platforms.• Stay abreast of changing trends in the industry and across all platforms; also taking note of results we have seen within the agency across all clients and use those to guide future recommendations.• Communicate effectively and facilitate presentations to clients and agency counterparts• Measure impact and effectiveness of various biddable media channels and formats using quantitative and qualitative media metrics.• Utilize biddable media processes and stay abreast in team requirements around pacing, campaign tracking, approval to spend forms, and team documents.• Participate in Integrated Media and Biddable Media team training and cross-discipline education sessions• Ensure all activities and operations are performed in compliance with regulatory and federal regulations.• Responsible for maintaining up to date weekly time tracking, per the Agency’s time tracking policy.
Education, Experience and Certifications• Bachelor’s Degree from an accredited four-year college or university preferred• Minimum 3-4 years of paid social experience• Advertising/media agency experience preferred• Biddable media experience across programmatic and e-commerce is a plus
Blue Chip is committed to diversity, equity, and inclusion by cultivating a workplace that values and celebrates unique perspectives. We infuse DE&I principles into our campaigns, ensuring representation, cultural sensitivity, and authenticity, creating messages that resonate with diverse audiences and fostering an inclusive marketing landscape.