Sr. Manager- Digital Marketing

Job Description:We are seeking a seasoned and strategic Digital Marketing Manager to join our team. The ideal candidate will have a strong background in SEO, social media marketing, and website maintenance, with a minimum of 5 years of experience. The Digital Marketing Manager will develop and execute comprehensive digital marketing campaigns to drive traffic, engagement, and conversions for our brand.Responsibilities:Develop and execute SEO strategies to improve search engine rankings, drive organic traffic, and increase the visibility of our websiteAnalyze website analytics and metrics, and use data to make informed decisions and drive continuous improvementLiaise with internal and external stakeholders to develop, maintain the UI & UX of the website Manage and optimize social media accounts, including content creation and audience engagement strategies, to build brand awareness and drive traffic to our websiteCollaborate with cross-functional teams to ensure cohesive and effective digital marketing strategiesStay up-to-date with the latest digital marketing trends and best practices, and make recommendations for new technologies and tactics to improve campaign performance

Requirements:Bachelor's degree in Marketing, Business, or a related field5+ years of experience in digital marketing, including SEO, social media marketing, and website maintenanceStrong understanding of SEO best practices, keyword research, and on-page optimizationExperience with Google Analytics, Google Ads, their web analytics tools, and CMS websites like WordPress and/or ShopifyExcellent written and verbal communication skills, with the ability to effectively communicate complex technical concepts to non-technical stakeholdersProven ability to analyze data and make informed decisions to drive business resultsStrong project management and organizational skills, with the ability to manage multiple projects simultaneously and meet tight deadlines