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Clandica Inc

Technical Specialist - Search Engine Optimization (SEO)

Clandica Inc, Newark, New Jersey, United States, 07199

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Technical and analytical Skills [ Rating >= 8/10]

MUST HAVE

AT least 6+ years of proven SEO experience

Excellent knowledge and understanding of SEO landscape, trends and best practices.

Experience with web analytics tools (Adobe Analytics, and Adobe Launch)and data visualization software

In-depth understanding of HTML, CSS, JavaScript and web concepts.

Ability to conduct strategic keyword research and content planning.

Experience analyzing large amounts of data to develop actionable recommendations

Experience with enterprise SEO and rank tracking tool “Conductor”

Familiarity with A/B testing tools

Must have strong analytical and problem-solving skills specifically when presented with a question from clients about their digital campaign.

Must have strong verbal and written communication skills via email, phone and in person.

Ability to work independently and as well as part of a team.

Collaborate with teammates and clients to develop measurable strategies for site optimization that aligns with business objectives

Contribute data-driven technical and content recommendations to reach rankings goals

Support various SEO audits (technical, content, authority, local, competitor) to identify gaps and set priorities

Assess client websites and develop prioritized architectural, technical, and content recommendations and SEO roadmaps

Perform keyword research, title tag and meta description development and provide on-page optimization recommendations on an ongoing basis

Conduct competitive benchmarking, analysis, and monitoring

Monitor clients’ organic search performance, and produce ongoing performance reports measured against ranking, traffic and conversion goals

Create and maintain analytics dashboards, reports and reporting tools, and highlight key areas of opportunity in accordance to client goals and objectives

Review project requirements for each release and work closely with development team to implement changes

Stay abreast of industry trends to inform SEO strategy and communicate these trends to clients and our team, focusing on how changes can help improve results

Research, document and maintain SEO best practices and develop processes to utilize them throughout the organization