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ESDS Software Solution Limited

Public Relations Manager

ESDS Software Solution Limited, Navi Mumbai, Maharashtra, India,


Designation: Public Relations ManagerExperience: 8-10 yearsLocation: Mumbai

To execute and oversee organizations PR and media strategy, build its reputation and ensure effective media coverage, draft and oversee the creation of media releases and content on social media, establish relationships with journalists and key influencers and manage the response to crisis situations.

Arrange interviews & press releases for promoting organization and leadership strengths Generate opportunities with media housesEnsure brand consistency across PR

Roles and Responsibilities:

Preparation of PR Strategy to enhance SOV (Share ofVisibility) in Media amongst competitionMaximize brand presence on various channelsCultivate and maintain relationships with media and influential professionalsArrange interviews and press releases to promote our company and its products/servicesRegular PR to mainstream and A-Cat, Business Newspapers, IT Magazines (Offline and Online)Ensure brand consistency in allPR & Advertorial Part Organize PR events to increase awareness of our companyTrack and influence media coverageManage Crisis ManagementBuild relationships with thought leaders to grow industry awarenessMaintain a keen understanding of industry trends affecting clients and make appropriateRecommendations regarding communication strategy surrounding themAnalyzing media coverageCommissioning or undertaking relevant market researchLiaising with clients, managerial and journalistic staff about posting company PRWriting and producing presentations and press releasesDealing with enquiries from the public, the press, and related organizationsOrganizing press conferences, exhibitions, FAM Trips of Media Professionals

Essential Knowledge & Skills required:



Ability to plan, develop and implement PR strategies.In-depth knowledge of industrys best practices.A strong network of PR and media contacts would be highly advantageous.Awareness of different media agendas and industry trends.Excellent verbal and written communication skills.Strong interpersonal and Analytical skills.Aptitude in presentation and ability to organize.Working knowledge of Microsoft Office and PR toolsAbility to build strong professional networks and relationships.Confident communicator and presenter.Be detail oriented and an efficient planner