QI Spine
Content Manager
QI Spine, Mumbai, Maharashtra, India,
Role & Responsibility(Details of the roles & responsibility)
1.Oversee Content Requirement and create content deliverable across customer life cycle
Top, Middle and Bottom Funnel/re marketing, Post acquisition, Customer Attrition, Cross Sell, etc.2.Creating and maintaining editorial calendar, style guides, taxonomies, metadata framework and content migration plans3.All digital platforms to be managed for content development
Website, Blogs, Publications, Aggregators, Partners, Social Media, YouTube, Email, SMS, etc.4.Accountable for end-to-end performance of content strategy5.Identify and execute content opportunities to create rich and relevant content to boost SEO performance6. Identify ambiguity/gaps in the user journey and suggest content corrections to overcome the same7. Track new trends in content engagement across industries8.Measurement of effectiveness of content implementation9.Identify and implement tools and automation solutions10. Content promotion on various internal, group and external channels to drive traffic.11.Track competition initiatives and device strategies to beat the benchmarks12.Use of Voice, Video and Vernacular content to extent the presence of brand across.13.Write/edit scripts for consulting doctors and patient counselors.14 (link removed) with influencers as part of the influencer marketing project to proofread scripts and write engaging content.
***CANDIDATE REQUIREMENT***1.Work Exposure: Minimum 5 years of experience in implementable content for online channels2.High level thinkers with ability to convert management goals into actionable plan.3.Project management experience4.Proficiency in communication with ability to engage and simplify content for customers. The candidate should be able to convert product nuances into engaging content for the end users5.Ability to communicate a compelling brand story into various formats including text, video, graphics, audio, multimedia6.Understanding of SEO and SEM preferred7.Ability to maintain focus on timeline and goals without compromising on the quality of deliverable.8.Language abilities: English
1.Oversee Content Requirement and create content deliverable across customer life cycle
Top, Middle and Bottom Funnel/re marketing, Post acquisition, Customer Attrition, Cross Sell, etc.2.Creating and maintaining editorial calendar, style guides, taxonomies, metadata framework and content migration plans3.All digital platforms to be managed for content development
Website, Blogs, Publications, Aggregators, Partners, Social Media, YouTube, Email, SMS, etc.4.Accountable for end-to-end performance of content strategy5.Identify and execute content opportunities to create rich and relevant content to boost SEO performance6. Identify ambiguity/gaps in the user journey and suggest content corrections to overcome the same7. Track new trends in content engagement across industries8.Measurement of effectiveness of content implementation9.Identify and implement tools and automation solutions10. Content promotion on various internal, group and external channels to drive traffic.11.Track competition initiatives and device strategies to beat the benchmarks12.Use of Voice, Video and Vernacular content to extent the presence of brand across.13.Write/edit scripts for consulting doctors and patient counselors.14 (link removed) with influencers as part of the influencer marketing project to proofread scripts and write engaging content.
***CANDIDATE REQUIREMENT***1.Work Exposure: Minimum 5 years of experience in implementable content for online channels2.High level thinkers with ability to convert management goals into actionable plan.3.Project management experience4.Proficiency in communication with ability to engage and simplify content for customers. The candidate should be able to convert product nuances into engaging content for the end users5.Ability to communicate a compelling brand story into various formats including text, video, graphics, audio, multimedia6.Understanding of SEO and SEM preferred7.Ability to maintain focus on timeline and goals without compromising on the quality of deliverable.8.Language abilities: English