gpac
Director of Marketing (Construction)
gpac, Birmingham, Alabama, United States, 35275
Job Description
Director of Marketing (Construction)
As the Director of Marketing for a general contractor, you will be responsible for developing and executing strategic marketing initiatives to promote our company's brand, products, and services. You will lead a team of marketing professionals to create impactful campaigns, establish strong industry relationships, and drive business growth. This role requires a deep understanding of the construction market, excellent leadership skills, and a creative approach to marketing.
Responsibilities:Strategic Planning : Develop comprehensive marketing strategies aligned with the company's goals and objectives in the construction sector.
Team Leadership : Manage and mentor a team of marketing professionals, including strategists, content creators, designers, and analysts.
Brand Management : Ensure consistency and integrity of the company's brand across all marketing channels and materials.
Market Research : Conduct market research to identify trends, opportunities, and customer preferences in the construction industry.
Campaign Development : Lead the development of marketing campaigns, including advertising, digital marketing, events, and promotions, targeting various segments within the construction market.
Digital Marketing : Oversee digital marketing efforts, including website management, SEO, social media, email marketing, and online advertising.
Content Creation : Collaborate with the content team to produce high-quality, engaging content such as articles, videos, case studies, and whitepapers relevant to the construction industry.
Partnerships and Sponsorships : Identify and establish partnerships and sponsorships with relevant organizations, events, and influencers in the construction sector.
Lead Generation : Implement strategies to generate leads and drive customer acquisition through effective marketing channels and tactics.
Sales Support : Work closely with the sales team to develop marketing materials, presentations, and tools that support the sales process and drive revenue growth.
Budget Management : Develop and manage the marketing budget, ensuring efficient allocation of resources and measurable return on investment.
Performance Analysis : Monitor and analyze the performance of marketing campaigns and initiatives, providing regular reports and insights to the executive team.
Requirements:Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.Proven experience in marketing leadership roles within the construction industry or a related field.Deep understanding of the construction market, including industry trends, competitive landscape, and customer needs.Strong leadership and team management skills, with the ability to inspire and motivate a diverse team of marketing professionals.Excellent communication and interpersonal abilities, with the capacity to build strong relationships both internally and externally.Creative thinking and problem-solving skills, with a track record of developing innovative marketing strategies and campaigns.Proficiency in digital marketing tools and platforms, including CRM systems, analytics tools, and marketing automation software.Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.Demonstrated ability to manage budgets, prioritize tasks, and meet deadlines in a fast-paced environment.Passion for the construction industry and a commitment to driving business growth through strategic marketing initiatives.
Benefits :Competitive compensation and generous benefits packageGreat work/life balancePositive culture to work with every day
This is a Confidential Position and not publicly advertised . Our client is ready to hire immediately.Our client is ready to hire immediately! APPLY NOW! Or submit your resume and project list to katie.meister@gogpac.com .
All inquiries are strictly CONFIDENTIAL.
Construction Companies:
If your team needs any position(s) filled, we can also assist in presenting qualified talent. Reach out for a consultation TODAY! C/T: 605-610-4630
All qualified applicants will receive consideration without regard to race, age, color, sex (including pregnancy), religion, national origin, disability, sexual orientation, gender identity, marital status, military status, genetic information, or any other status protected by applicable laws or regulations. GPAC (Growing People and Companies) is an award-winning search firm specializing in placing quality professionals within multiple industries across the United States since 1990. We are extremely competitive, client-focused and realize that our value is in our ability to deliver the right solutions at the right time.
Director of Marketing (Construction)
As the Director of Marketing for a general contractor, you will be responsible for developing and executing strategic marketing initiatives to promote our company's brand, products, and services. You will lead a team of marketing professionals to create impactful campaigns, establish strong industry relationships, and drive business growth. This role requires a deep understanding of the construction market, excellent leadership skills, and a creative approach to marketing.
Responsibilities:Strategic Planning : Develop comprehensive marketing strategies aligned with the company's goals and objectives in the construction sector.
Team Leadership : Manage and mentor a team of marketing professionals, including strategists, content creators, designers, and analysts.
Brand Management : Ensure consistency and integrity of the company's brand across all marketing channels and materials.
Market Research : Conduct market research to identify trends, opportunities, and customer preferences in the construction industry.
Campaign Development : Lead the development of marketing campaigns, including advertising, digital marketing, events, and promotions, targeting various segments within the construction market.
Digital Marketing : Oversee digital marketing efforts, including website management, SEO, social media, email marketing, and online advertising.
Content Creation : Collaborate with the content team to produce high-quality, engaging content such as articles, videos, case studies, and whitepapers relevant to the construction industry.
Partnerships and Sponsorships : Identify and establish partnerships and sponsorships with relevant organizations, events, and influencers in the construction sector.
Lead Generation : Implement strategies to generate leads and drive customer acquisition through effective marketing channels and tactics.
Sales Support : Work closely with the sales team to develop marketing materials, presentations, and tools that support the sales process and drive revenue growth.
Budget Management : Develop and manage the marketing budget, ensuring efficient allocation of resources and measurable return on investment.
Performance Analysis : Monitor and analyze the performance of marketing campaigns and initiatives, providing regular reports and insights to the executive team.
Requirements:Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.Proven experience in marketing leadership roles within the construction industry or a related field.Deep understanding of the construction market, including industry trends, competitive landscape, and customer needs.Strong leadership and team management skills, with the ability to inspire and motivate a diverse team of marketing professionals.Excellent communication and interpersonal abilities, with the capacity to build strong relationships both internally and externally.Creative thinking and problem-solving skills, with a track record of developing innovative marketing strategies and campaigns.Proficiency in digital marketing tools and platforms, including CRM systems, analytics tools, and marketing automation software.Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.Demonstrated ability to manage budgets, prioritize tasks, and meet deadlines in a fast-paced environment.Passion for the construction industry and a commitment to driving business growth through strategic marketing initiatives.
Benefits :Competitive compensation and generous benefits packageGreat work/life balancePositive culture to work with every day
This is a Confidential Position and not publicly advertised . Our client is ready to hire immediately.Our client is ready to hire immediately! APPLY NOW! Or submit your resume and project list to katie.meister@gogpac.com .
All inquiries are strictly CONFIDENTIAL.
Construction Companies:
If your team needs any position(s) filled, we can also assist in presenting qualified talent. Reach out for a consultation TODAY! C/T: 605-610-4630
All qualified applicants will receive consideration without regard to race, age, color, sex (including pregnancy), religion, national origin, disability, sexual orientation, gender identity, marital status, military status, genetic information, or any other status protected by applicable laws or regulations. GPAC (Growing People and Companies) is an award-winning search firm specializing in placing quality professionals within multiple industries across the United States since 1990. We are extremely competitive, client-focused and realize that our value is in our ability to deliver the right solutions at the right time.