rag & bone
Director/Sr. Director, Digital Media
rag & bone, New York, New York, us, 10261
Job Summary:
The Director/Senior Director, Digital Media will be responsible for leading the strategy, planning and execution of the brand's performance marketing and brand media activities. The individual will oversee paid media across all digital channels including paid search, display, paid social, affiliate and other emerging mediums. The individual will manage the development and implementation of data-driven paid media strategies that drive customer acquisition within stated business objectives. This individual will reside within the rag & bone DTC eCommerce team and will report to the VP eCommerce and the Chief Marketing Officer.
Responsibilities:
-Assess current digital media activities and recommend quick wins and longer-term opportunities for performance improvements.
-Own digital media budget and create monthly spend plan across channels and program to meet business objectives.
-Refine and / or revamp current digital media strategies / plans to coincide with business objectives and brand mandates.
-Continuously monitor, analyze and enhance campaigns across all channels to maximize ROI and other pertinent KPIs.
-Partner with rag & bone Creative and Marketing teams on advertising creative / messaging that maximizes business impact and consumer engagement.
-Develop and execute test & learn plan to ensure that media plan modifications will generate expected results and to experiment with new media channels.
-Collaborate with agency partner to ensure that media strategy / plan has been properly executed across channels and guiding them to deliver expected results.
-Collaborate with agency on all ongoing reporting and analysis; share key findings and recommended optimizations with rag & bone executive team.
-Maintain pulse on industry trends and publisher / platform modifications; communicate updates to cross-functional teams and identify how it relates to rag & bone business.
Requirements: ( skills, qualifications, education, etc)
-8+ years of digital media experience - preferably within the fashion and apparel space
-Proven experience working across the entire digital media landscape (channels and platforms)
-Proven experience and strong comfort level planning both brand and performance media
-Translates quantitative and qualitative data / insights into impactful media strategies and tactics
-Balances creative and analytical thinking while being customer-focused in a way that aligns with brand voice
-Excellent team player with strong collaboration skills and ability to thrive in a fast-paced environment
Salary for the position is $170,000-$195,000 range. Title and salary based on years of experience in relevant position.
Rules we live by
| Rules you live byBe a Good Human
- Be original, be authentic. Stand for diversity, equitability & inclusivity.Have No Fear
- Innovate, solve problemsOwn Every Decision
- Work together, get resultsQuality Matters
- Not only with product but we see it in our peopleMake Shit Happen
-Be disciplined, be competitiveBenefits
Paid Time OffClothing AllowanceGenerous Employee DiscountPaid Parental LeaveMembership to Calm and access to other wellness benefitsMedical, dental, vision and ancillary benefits401k
rag & bone is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Annual Salary Pay Range
$170,000-$195,000 USD
The Director/Senior Director, Digital Media will be responsible for leading the strategy, planning and execution of the brand's performance marketing and brand media activities. The individual will oversee paid media across all digital channels including paid search, display, paid social, affiliate and other emerging mediums. The individual will manage the development and implementation of data-driven paid media strategies that drive customer acquisition within stated business objectives. This individual will reside within the rag & bone DTC eCommerce team and will report to the VP eCommerce and the Chief Marketing Officer.
Responsibilities:
-Assess current digital media activities and recommend quick wins and longer-term opportunities for performance improvements.
-Own digital media budget and create monthly spend plan across channels and program to meet business objectives.
-Refine and / or revamp current digital media strategies / plans to coincide with business objectives and brand mandates.
-Continuously monitor, analyze and enhance campaigns across all channels to maximize ROI and other pertinent KPIs.
-Partner with rag & bone Creative and Marketing teams on advertising creative / messaging that maximizes business impact and consumer engagement.
-Develop and execute test & learn plan to ensure that media plan modifications will generate expected results and to experiment with new media channels.
-Collaborate with agency partner to ensure that media strategy / plan has been properly executed across channels and guiding them to deliver expected results.
-Collaborate with agency on all ongoing reporting and analysis; share key findings and recommended optimizations with rag & bone executive team.
-Maintain pulse on industry trends and publisher / platform modifications; communicate updates to cross-functional teams and identify how it relates to rag & bone business.
Requirements: ( skills, qualifications, education, etc)
-8+ years of digital media experience - preferably within the fashion and apparel space
-Proven experience working across the entire digital media landscape (channels and platforms)
-Proven experience and strong comfort level planning both brand and performance media
-Translates quantitative and qualitative data / insights into impactful media strategies and tactics
-Balances creative and analytical thinking while being customer-focused in a way that aligns with brand voice
-Excellent team player with strong collaboration skills and ability to thrive in a fast-paced environment
Salary for the position is $170,000-$195,000 range. Title and salary based on years of experience in relevant position.
Rules we live by
| Rules you live byBe a Good Human
- Be original, be authentic. Stand for diversity, equitability & inclusivity.Have No Fear
- Innovate, solve problemsOwn Every Decision
- Work together, get resultsQuality Matters
- Not only with product but we see it in our peopleMake Shit Happen
-Be disciplined, be competitiveBenefits
Paid Time OffClothing AllowanceGenerous Employee DiscountPaid Parental LeaveMembership to Calm and access to other wellness benefitsMedical, dental, vision and ancillary benefits401k
rag & bone is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Annual Salary Pay Range
$170,000-$195,000 USD