Western Governors University
Digital Marketing Specialist II
Western Governors University, Salt Lake City, Utah, United States, 84193
If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
About the Role:
The Digital Marketing Specialist II will be responsible for managing and executing paid online media (including social, video, display, paid search, etc.), optimization of those media activities, and reporting on performance KPI's and goals. The Digital Marketing Specialist II will consult with the Media Manager to align the strategy and plan for their assigned audience, as well as implement tactics against those plans to achieve and surpass WGU's full funnel market engagement goals.
What You'll Do:
Create and manage paid video, display, and paid search (Google Ads, YouTube, Facebook, and LinkedIn) campaigns for specific college audiences and degree programs.Test and optimize ad performance on a granular level.Develop recommendations for new campaign, audience, and message approaches that align with the WGU media KPIs.Partner with internal teams to implement and execute campaign testing.Conduct bid management analysts and adjustments based on data. Manage and maintain campaign budget tracking and optimizations.Assist in report building, report development, data analysis, and reviewing analytics for key opportunities.Provide data insights and actions for formalized reporting.Request creative as well as assist in ideation of creative concepts and messaging along with the internal WGU creative teams.Implement and manage audience nurturing lists and strategies across multiple digital media channels.Assist and collaborate in media planning recommendations.Manage 3rd party media relationships with digital and social partners.Knowledge, Skills, and Abilities You'll Need to be Successful:
Demonstrate experience and knowledge of digital marketing in social media, display channels, and paid search.Experience with daily account management across Google Ads and Social platforms.A self-starter mentality that can get the job done without constant supervision.Proficiency in Microsoft Excel.Data, analytics, and developing reports should be exciting to you.Extremely organized when dealing with a large number of ongoing projects.Excellent communicator; able to thoughtfully prepare and present reports to other team members and Sr. leadership.Minimum Qualifications:
Bachelor's degree required.2-3 years' experience with active management of digital campaigns (display, social, remarketing, etc.)Preferred Qualifications:
Google or Adobe Analytics experience preferred.Why Join WGU?
You will be part of a growing, diverse, inclusive workforce, committed to creating pathways to a better life for our students by expanding access to education for everyone.We provide comprehensive dental, vision, and medical benefits, with paid time off, parental leave, and inclusive family forming benefits.We offer generous retirement and HSA company contributions.You will also have opportunity for continuous learning! Employees and their families receive discounted undergraduate and graduate WGU tuition.
#LI-AE1#D&I
#LI-Hybrid
Disclaimer:
This Job Description has been designed to indicate the general nature, essential duties, and responsibilities of work performed by employees within this classification. It does not contain a comprehensive inventory of all duties, responsibilities, and qualifications that are required of the employee to do this job. Duties, responsibilities, and activities may change at any time with or without notice. This Job Description does not constitute a contract of employment and the University may exercise its employment-at-will rights at any time.
The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
Pay Range: $70,100.00 - $105,200.00
WGU will accept applications for this position until 12:00 AM ET, 06/28/2024
How to apply: apply online
Full-time Regular Positions (FT classification, standard working hours = 40)
This is a full-time, regular position that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.
The University is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
About the Role:
The Digital Marketing Specialist II will be responsible for managing and executing paid online media (including social, video, display, paid search, etc.), optimization of those media activities, and reporting on performance KPI's and goals. The Digital Marketing Specialist II will consult with the Media Manager to align the strategy and plan for their assigned audience, as well as implement tactics against those plans to achieve and surpass WGU's full funnel market engagement goals.
What You'll Do:
Create and manage paid video, display, and paid search (Google Ads, YouTube, Facebook, and LinkedIn) campaigns for specific college audiences and degree programs.Test and optimize ad performance on a granular level.Develop recommendations for new campaign, audience, and message approaches that align with the WGU media KPIs.Partner with internal teams to implement and execute campaign testing.Conduct bid management analysts and adjustments based on data. Manage and maintain campaign budget tracking and optimizations.Assist in report building, report development, data analysis, and reviewing analytics for key opportunities.Provide data insights and actions for formalized reporting.Request creative as well as assist in ideation of creative concepts and messaging along with the internal WGU creative teams.Implement and manage audience nurturing lists and strategies across multiple digital media channels.Assist and collaborate in media planning recommendations.Manage 3rd party media relationships with digital and social partners.Knowledge, Skills, and Abilities You'll Need to be Successful:
Demonstrate experience and knowledge of digital marketing in social media, display channels, and paid search.Experience with daily account management across Google Ads and Social platforms.A self-starter mentality that can get the job done without constant supervision.Proficiency in Microsoft Excel.Data, analytics, and developing reports should be exciting to you.Extremely organized when dealing with a large number of ongoing projects.Excellent communicator; able to thoughtfully prepare and present reports to other team members and Sr. leadership.Minimum Qualifications:
Bachelor's degree required.2-3 years' experience with active management of digital campaigns (display, social, remarketing, etc.)Preferred Qualifications:
Google or Adobe Analytics experience preferred.Why Join WGU?
You will be part of a growing, diverse, inclusive workforce, committed to creating pathways to a better life for our students by expanding access to education for everyone.We provide comprehensive dental, vision, and medical benefits, with paid time off, parental leave, and inclusive family forming benefits.We offer generous retirement and HSA company contributions.You will also have opportunity for continuous learning! Employees and their families receive discounted undergraduate and graduate WGU tuition.
#LI-AE1#D&I
#LI-Hybrid
Disclaimer:
This Job Description has been designed to indicate the general nature, essential duties, and responsibilities of work performed by employees within this classification. It does not contain a comprehensive inventory of all duties, responsibilities, and qualifications that are required of the employee to do this job. Duties, responsibilities, and activities may change at any time with or without notice. This Job Description does not constitute a contract of employment and the University may exercise its employment-at-will rights at any time.
The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
Pay Range: $70,100.00 - $105,200.00
WGU will accept applications for this position until 12:00 AM ET, 06/28/2024
How to apply: apply online
Full-time Regular Positions (FT classification, standard working hours = 40)
This is a full-time, regular position that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.
The University is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.