Medical Priority Consultants
Digital Marketing Specialist
Medical Priority Consultants, Salt Lake City, Utah, United States, 84193
Job Details
Job Location110 S. REGENT STREET SUITE 500 - SALT LAKE CITY, UT
Salary Range$60,000.00 - $70,000.00 Salary
Digital Marketing Specialist
We are looking for a creative Digital Marketing Specialist to join our team of passionate employees.
The Digital Marketing Specialist is responsible for planning, managing, and executing a comprehensive digital marketing program for IAED, Priority Dispatch, and Priority Solutions. Utilizing a combination of web, digital, AI, email, social, and search marketing, with a strong overall communication and writing background. This is a hybrid role which requires working in our Salt Lake City office.
This opportunity comes with a starting salary range of $60,000 to $70,000 annually and is eligible for our generous perks and benefits that include health, dental, and vision insurance, PTO, paid maternity and paternity leave, company contributions to 401k and HSA options, tuition reimbursement, and more! Come see why our company has been voted as a Top Workplace for the past 4 years running!
Priority Dispatch Corp. is an Equal Opportunity Employer. We are a small, fast-growing provider of consulting, training, and software products for the public safety market. Priority Dispatch is based in the U.S. in downtown Salt Lake City, Utah.
Responsibilities:Execute our search marketing strategy created by Communication Team leadership and day-to-day execution (SEO/SEM/PPC), including AI tools and Digital AssistantsWork with the communications team to optimize corporate websites to increase their ranking and drive more site trafficLead our Google analytics usage and provide insights into activity, trends, and behaviorsCreate a long-term, digital-led brand marketing program for top-of-funnel awarenessCollaborate with design and content staff to create impactful digital ads and executionsCollaborate with demand generation and product marketing staff to develop email marketing campaigns (drip campaigns)Execute a robust social media strategy, editorial calendar, governance standards, and best practices for Priority Dispatch's owned social media channelsExecute day-to-day social media content development and posting, in collaboration with content and design staffOversee social monitoring and listening practices; establish standard processes for identifying and reporting issues/opportunities rapidlyDevelop and manage an executive social media strategy and corresponding content.Lead paid social advertising campaigns to reach target audiences effectivelyDevelop and support the creation digital content (videos, articles, explainers, reels, etc.) to support the overall communications and digital program objectivesManage digital advertising across platforms like Google Ads, LinkedIn, Facebook, YouTube and other relevant channelsStay updated on digital marketing trends, emerging technologies, and industry best practices. Identify and test new digital channels and AI toolsQualifications
Qualifications:
Bachelor's degree in Marketing or equivalent marketing experience requiredThree-plus years' experience in a B2B digital marketing role, with a track record of successful digital marketing campaigns and business growthHands-on experience with SEO, SEM, and PPC activitiesProven expertise using social media as a B2B marketing toolExperience managing social platformsHands-on experience in content creation for digital programsProficiency in data analysis and experience with web analytics and reporting toolsSelf-starter capable of working independently and enthusiastic about learning new skills and topicsKnowledge of Pardot/Salesforce Marketing Cloud is preferredEssential Job Functions:
Strong writing skillsSound knowledge of digital marketing channels, tools, and best practicesExcellent communication and interpersonal skillsAbility to collaborate effectively with othersPhysical and Other Requirements:
This is a typical office job which requires the ability to sit for long periods of time at a desk with occasionally moving, standing, and walkingOccasionally requires lifting 10 - 25 pounds, occasionally up to 50 pounds. May occasionally involve climbing ladders.Work environment is composed of moderate noise (examples: business office with computers and printers, light traffic)Occasional travel of less than 10% may be required.
Equal Employment Opportunity Employer Click here to view the Federal EEO poster: http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf
Job Location110 S. REGENT STREET SUITE 500 - SALT LAKE CITY, UT
Salary Range$60,000.00 - $70,000.00 Salary
Digital Marketing Specialist
We are looking for a creative Digital Marketing Specialist to join our team of passionate employees.
The Digital Marketing Specialist is responsible for planning, managing, and executing a comprehensive digital marketing program for IAED, Priority Dispatch, and Priority Solutions. Utilizing a combination of web, digital, AI, email, social, and search marketing, with a strong overall communication and writing background. This is a hybrid role which requires working in our Salt Lake City office.
This opportunity comes with a starting salary range of $60,000 to $70,000 annually and is eligible for our generous perks and benefits that include health, dental, and vision insurance, PTO, paid maternity and paternity leave, company contributions to 401k and HSA options, tuition reimbursement, and more! Come see why our company has been voted as a Top Workplace for the past 4 years running!
Priority Dispatch Corp. is an Equal Opportunity Employer. We are a small, fast-growing provider of consulting, training, and software products for the public safety market. Priority Dispatch is based in the U.S. in downtown Salt Lake City, Utah.
Responsibilities:Execute our search marketing strategy created by Communication Team leadership and day-to-day execution (SEO/SEM/PPC), including AI tools and Digital AssistantsWork with the communications team to optimize corporate websites to increase their ranking and drive more site trafficLead our Google analytics usage and provide insights into activity, trends, and behaviorsCreate a long-term, digital-led brand marketing program for top-of-funnel awarenessCollaborate with design and content staff to create impactful digital ads and executionsCollaborate with demand generation and product marketing staff to develop email marketing campaigns (drip campaigns)Execute a robust social media strategy, editorial calendar, governance standards, and best practices for Priority Dispatch's owned social media channelsExecute day-to-day social media content development and posting, in collaboration with content and design staffOversee social monitoring and listening practices; establish standard processes for identifying and reporting issues/opportunities rapidlyDevelop and manage an executive social media strategy and corresponding content.Lead paid social advertising campaigns to reach target audiences effectivelyDevelop and support the creation digital content (videos, articles, explainers, reels, etc.) to support the overall communications and digital program objectivesManage digital advertising across platforms like Google Ads, LinkedIn, Facebook, YouTube and other relevant channelsStay updated on digital marketing trends, emerging technologies, and industry best practices. Identify and test new digital channels and AI toolsQualifications
Qualifications:
Bachelor's degree in Marketing or equivalent marketing experience requiredThree-plus years' experience in a B2B digital marketing role, with a track record of successful digital marketing campaigns and business growthHands-on experience with SEO, SEM, and PPC activitiesProven expertise using social media as a B2B marketing toolExperience managing social platformsHands-on experience in content creation for digital programsProficiency in data analysis and experience with web analytics and reporting toolsSelf-starter capable of working independently and enthusiastic about learning new skills and topicsKnowledge of Pardot/Salesforce Marketing Cloud is preferredEssential Job Functions:
Strong writing skillsSound knowledge of digital marketing channels, tools, and best practicesExcellent communication and interpersonal skillsAbility to collaborate effectively with othersPhysical and Other Requirements:
This is a typical office job which requires the ability to sit for long periods of time at a desk with occasionally moving, standing, and walkingOccasionally requires lifting 10 - 25 pounds, occasionally up to 50 pounds. May occasionally involve climbing ladders.Work environment is composed of moderate noise (examples: business office with computers and printers, light traffic)Occasional travel of less than 10% may be required.
Equal Employment Opportunity Employer Click here to view the Federal EEO poster: http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf