Rackspace
Marketing Manager - Healthcare Segment
Rackspace, Texas City, Texas, us, 77592
Rackspace Technology is a global leading end-to-end hybrid, multicloud, and AI solutions company. We design, build, and operate our customers' cloud environments across all major technology platforms, irrespective of technology stack or deployment model. Innovation is at our core, and we have a track record of notable industry 'first's. We were among the first to put customers into data centers, to manage hosting, and to host private cloud on virtual machines. We partnered with NASA to launch OpenStack public cloud. We continue to innovate and evolve and were one of the first companies to take customers on a multi-cloud journey enabled by our deep partnerships with the leading global hyperscalers. Now we are at the forefront of AI with our recent launch of Foundry for AI by Rackspace (FAIR™) which helps organizations accelerate the adoption of responsible AI through three services offerings: Ideate, Incubate, and Industrialize.
Our Rackers are some of the brightest minds in the industry and known for putting the customer first. We value collaboration, innovation, and excellence, and are looking for talented people to join our team.
Job Summary
As our Healthcare Segment Marketing Manager, you will lead the development of our positioning, messaging, and marketing strategy for Rackspace Technology's healthcare solutions globally. Working closely with a broad range of teams (Sales, Demand Gen, Content Marketing, Product Management), this role defines and drives how we market our solutions across all relevant channels in the healthcare vertical and enables our sales team to sell effectively. This role will report to the VP, Marketing for our Private Cloud Business Unit.
The ideal candidate will have extensive technology marketing experience in the Healthcare sector. They will enjoy and excel in creative thinking, innovating, and delivering measurable results that help drive awareness, grow the pipeline, and win business. They will have strong communication skills and can balance developing a strategic marketing plan with executing, while leveraging the support of other teams such as product marketing, digital, campaigns, analyst relations, PR, and events. They also develop strong relationships with the sales team and work in partnership with them to deliver growth.
Responsibilities
Become an authority on Rackspace Technology's healthcare solutions and how we message/position to healthcare vertical audiences.Works with the Product and Product Marketing Team to develop positioning, packaging, and GTM approach.Works collaboratively with the content, digital, campaigns, event, and public relations teams on developing and executing strategy at each stage of the sales funnel, including blogs, white papers, client stories, sell sheets, videos, press release, webinars, events and speaking engagements, and other marketing and sales enablement assets.Identifies and understands key personas for the healthcare sector drawing on quantitative and qualitative data from the business and external sources. Ensure positioning and messaging is aligned across internal stakeholders.Collaborates with go-to-market teams (Sales, BDRs, Product, Marketing) to ensure content, campaigns and pre/post-sales motions are aligned and effective. Test key messaging and provide storytelling guidance around the top content themes.In collaboration with product and sales leadership, drives market intelligence on the Healthcare vertical: Acts as the guide on the market, and how clients & prospects think about their investment in cloud technology solutions to address their various needs, e.g., EHR.Acts as a strategic thought partner: Staying in lock step with business leaders to inform the Healthcare vertical GTM strategy and support pipeline and revenue goals.Leads the creation and execution of segment marketing strategies across channels.Adapts messaging to fit the specific requirements of target audiences including creation of segment-specific marketing materials and campaigns.Leverages the full spectrum of marketing and communications tactics including media relations, content marketing, digital marketing, and events to effectively engage with key markets and segments.Regularly uses data to optimize and fine tune activities for best results/ROI and provides regular updates to marketing and sales leadership.Works with Analyst Relations and Product team to engage with key industry analysts and shape the perception of Rackspace Technology as a leader for relevant solution categories.Qualifications:-
7 to 10 years of work experience in B2B technology marketing rolesHealthcare industry experience required - 3 years minimum.Bachelor's degree required - Marketing, advertising, or a related field.Demonstrated capability to lead the creation and execution of digital presence development, paid advertising strategies and campaigns, content marketing, events, sales acceleration through marketing automation and social media.Team player and collaborative way of workingData-driven; ability to use data to demonstrate impact of programs.Proactive, can-do attitudeExcellent written and verbal communication in EnglishTravel:-
As per business requirementsSponsorship:-
This role is not sponsorship eligible.Disclaimer
The above information has been designed to indicate the general nature and level of work performed by employees in this classification.It is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of the employee assigned to this job.>
Physical Demands:-
General office environment.May require long period sitting and viewing a computer monitor.No special physical demands required.
The following information is required by theColorado Equal Pay Transparency Act and the New York City Pay Transparency Act. This applies only to individuals working in the state of Colorado or in New York City.
The anticipated starting pay range of Colorado and New York City applicants for this role is $95,000 - $126,600 and $104,000 - $138,700.
Based on eligibility, compensation for the role may include variable compensation in the form of bonus, commissions, or other discretionary payments.
These discretionary payments are based on company and/or individual performance, and may change at any time.
Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, licenses and certifications, and specific work location.
Information on benefits offered is here.
#LI-VM1
#LI-Remote
#LI-USA
#rackspace
About Rackspace Technology
We are the multicloud solutions experts. We combine our expertise with the world's leading technologies - across applications, data and security - to deliver end-to-end solutions. We have a proven record of advising customers based on their business challenges, designing solutions that scale, building and managing those solutions, and optimizing returns into the future. Named a best place to work, year after year according to Fortune, Forbes and Glassdoor, we attract and develop world-class talent. Join us on our mission to embrace technology, empower customers and deliver the future.
More on Rackspace Technology
Though we're all different, Rackers thrive through our connection to a central goal: to be a valued member of a winning team on an inspiring mission. We bring our whole selves to work every day. And we embrace the notion that unique perspectives fuel innovation and enable us to best serve our customers and communities around the globe. We welcome you to apply today and want you to know that we are committed to offering equal employment opportunity without regard to age, color, disability, gender reassignment or identity or expression, genetic information, marital or civil partner status, pregnancy or maternity status, military or veteran status, nationality, ethnic or national origin, race, religion or belief, sexual orientation, or any legally protected characteristic. If you have a disability or special need that requires accommodation, please let us know.
Our Rackers are some of the brightest minds in the industry and known for putting the customer first. We value collaboration, innovation, and excellence, and are looking for talented people to join our team.
Job Summary
As our Healthcare Segment Marketing Manager, you will lead the development of our positioning, messaging, and marketing strategy for Rackspace Technology's healthcare solutions globally. Working closely with a broad range of teams (Sales, Demand Gen, Content Marketing, Product Management), this role defines and drives how we market our solutions across all relevant channels in the healthcare vertical and enables our sales team to sell effectively. This role will report to the VP, Marketing for our Private Cloud Business Unit.
The ideal candidate will have extensive technology marketing experience in the Healthcare sector. They will enjoy and excel in creative thinking, innovating, and delivering measurable results that help drive awareness, grow the pipeline, and win business. They will have strong communication skills and can balance developing a strategic marketing plan with executing, while leveraging the support of other teams such as product marketing, digital, campaigns, analyst relations, PR, and events. They also develop strong relationships with the sales team and work in partnership with them to deliver growth.
Responsibilities
Become an authority on Rackspace Technology's healthcare solutions and how we message/position to healthcare vertical audiences.Works with the Product and Product Marketing Team to develop positioning, packaging, and GTM approach.Works collaboratively with the content, digital, campaigns, event, and public relations teams on developing and executing strategy at each stage of the sales funnel, including blogs, white papers, client stories, sell sheets, videos, press release, webinars, events and speaking engagements, and other marketing and sales enablement assets.Identifies and understands key personas for the healthcare sector drawing on quantitative and qualitative data from the business and external sources. Ensure positioning and messaging is aligned across internal stakeholders.Collaborates with go-to-market teams (Sales, BDRs, Product, Marketing) to ensure content, campaigns and pre/post-sales motions are aligned and effective. Test key messaging and provide storytelling guidance around the top content themes.In collaboration with product and sales leadership, drives market intelligence on the Healthcare vertical: Acts as the guide on the market, and how clients & prospects think about their investment in cloud technology solutions to address their various needs, e.g., EHR.Acts as a strategic thought partner: Staying in lock step with business leaders to inform the Healthcare vertical GTM strategy and support pipeline and revenue goals.Leads the creation and execution of segment marketing strategies across channels.Adapts messaging to fit the specific requirements of target audiences including creation of segment-specific marketing materials and campaigns.Leverages the full spectrum of marketing and communications tactics including media relations, content marketing, digital marketing, and events to effectively engage with key markets and segments.Regularly uses data to optimize and fine tune activities for best results/ROI and provides regular updates to marketing and sales leadership.Works with Analyst Relations and Product team to engage with key industry analysts and shape the perception of Rackspace Technology as a leader for relevant solution categories.Qualifications:-
7 to 10 years of work experience in B2B technology marketing rolesHealthcare industry experience required - 3 years minimum.Bachelor's degree required - Marketing, advertising, or a related field.Demonstrated capability to lead the creation and execution of digital presence development, paid advertising strategies and campaigns, content marketing, events, sales acceleration through marketing automation and social media.Team player and collaborative way of workingData-driven; ability to use data to demonstrate impact of programs.Proactive, can-do attitudeExcellent written and verbal communication in EnglishTravel:-
As per business requirementsSponsorship:-
This role is not sponsorship eligible.Disclaimer
The above information has been designed to indicate the general nature and level of work performed by employees in this classification.It is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of the employee assigned to this job.>
Physical Demands:-
General office environment.May require long period sitting and viewing a computer monitor.No special physical demands required.
The following information is required by theColorado Equal Pay Transparency Act and the New York City Pay Transparency Act. This applies only to individuals working in the state of Colorado or in New York City.
The anticipated starting pay range of Colorado and New York City applicants for this role is $95,000 - $126,600 and $104,000 - $138,700.
Based on eligibility, compensation for the role may include variable compensation in the form of bonus, commissions, or other discretionary payments.
These discretionary payments are based on company and/or individual performance, and may change at any time.
Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, licenses and certifications, and specific work location.
Information on benefits offered is here.
#LI-VM1
#LI-Remote
#LI-USA
#rackspace
About Rackspace Technology
We are the multicloud solutions experts. We combine our expertise with the world's leading technologies - across applications, data and security - to deliver end-to-end solutions. We have a proven record of advising customers based on their business challenges, designing solutions that scale, building and managing those solutions, and optimizing returns into the future. Named a best place to work, year after year according to Fortune, Forbes and Glassdoor, we attract and develop world-class talent. Join us on our mission to embrace technology, empower customers and deliver the future.
More on Rackspace Technology
Though we're all different, Rackers thrive through our connection to a central goal: to be a valued member of a winning team on an inspiring mission. We bring our whole selves to work every day. And we embrace the notion that unique perspectives fuel innovation and enable us to best serve our customers and communities around the globe. We welcome you to apply today and want you to know that we are committed to offering equal employment opportunity without regard to age, color, disability, gender reassignment or identity or expression, genetic information, marital or civil partner status, pregnancy or maternity status, military or veteran status, nationality, ethnic or national origin, race, religion or belief, sexual orientation, or any legally protected characteristic. If you have a disability or special need that requires accommodation, please let us know.