Resource Logistics
Product Marketing Manager
Resource Logistics, Texas City, Texas, us, 77592
Product Marketing ManagerRemoteFulltime Permanent
What You'll Do:
Go to market: Continue to enhance target market identification, segmentation, market/customer requirements, personas, value prop development, key differentiators and messaging, competitive intelligence.Product/Services/Solutions: Plan and execute cross-functional go-to-market activities for product launches and enhancements. Measure and optimize the buyer journey as it relates to product adoption and usageSales Enablement: Liaise with Product Management, Service teams and Sales leadership to create sales enablement collateral including sales decks, product sheets, flyers, presentations/videos, demo scripts, competitive battle cards, objection handling,Training: Partner with Product Management and Learning & Organizational Development to create training that teaches sales and other customer facing roles how to effectively convey the value of ClearDATA and generate revenue for the businessMarket intelligence: be the expert on ClearDATA buyers: how they buy and their buying criteria; how it differs across different industry and org sizes; effectively disseminate this information to product management, sales, marketing and business development.Competitive analysis: identify our actual and potential competitors and evaluate their strategies. Assess their relative strengths and weaknesses and devise counterstrategies. Win/loss analyses. Educate salespeople on competitive positioning strategies.Value positioning and messaging: Determine the key benefits, market differentiation, customer value and the positioning of ClearDATA across multiple markets within healthcare such as payers, life sciences, providers and healthcare technology companiesWork with customers to build out case studies, testimonials, and references that demonstrate the value ClearDATA delivers to customersWhat You Need:
Bachelor's Degree requiredA minimum of 5 years in Product Marketing, 2 years in Cybersecurity and experience within healthcare is a plus!Proven track record in partnering and collaborating with product management and other cross-functional teamsAbility to operate at a strategic level to define new market opportunities and assess product market fit but also to work tactically to drive projects to successful completionClear thinker and communicator with excellent written and oral communicationProven problem solver able to discern the crux of an issue and use good judgement in recommending practical solutionsAbility to take complex discussions, market and customer requirements to distill into simple clear and concise messaging and directionEffective story tellingWhat Will Make You Stand Out:
Ability to articulate examples of self-driven initiativesExperience marketing SaaS offerings as well as managed and cloud operation servicesExperience in both cloud security & healthcare complianceExperience within the healthcare industry a plusProduct Marketing certifications, like Pragmatic MarketingUse of Klue, or other competitor insights softwareExcellent writing samples (product marketing and sales enablement)
What You'll Do:
Go to market: Continue to enhance target market identification, segmentation, market/customer requirements, personas, value prop development, key differentiators and messaging, competitive intelligence.Product/Services/Solutions: Plan and execute cross-functional go-to-market activities for product launches and enhancements. Measure and optimize the buyer journey as it relates to product adoption and usageSales Enablement: Liaise with Product Management, Service teams and Sales leadership to create sales enablement collateral including sales decks, product sheets, flyers, presentations/videos, demo scripts, competitive battle cards, objection handling,Training: Partner with Product Management and Learning & Organizational Development to create training that teaches sales and other customer facing roles how to effectively convey the value of ClearDATA and generate revenue for the businessMarket intelligence: be the expert on ClearDATA buyers: how they buy and their buying criteria; how it differs across different industry and org sizes; effectively disseminate this information to product management, sales, marketing and business development.Competitive analysis: identify our actual and potential competitors and evaluate their strategies. Assess their relative strengths and weaknesses and devise counterstrategies. Win/loss analyses. Educate salespeople on competitive positioning strategies.Value positioning and messaging: Determine the key benefits, market differentiation, customer value and the positioning of ClearDATA across multiple markets within healthcare such as payers, life sciences, providers and healthcare technology companiesWork with customers to build out case studies, testimonials, and references that demonstrate the value ClearDATA delivers to customersWhat You Need:
Bachelor's Degree requiredA minimum of 5 years in Product Marketing, 2 years in Cybersecurity and experience within healthcare is a plus!Proven track record in partnering and collaborating with product management and other cross-functional teamsAbility to operate at a strategic level to define new market opportunities and assess product market fit but also to work tactically to drive projects to successful completionClear thinker and communicator with excellent written and oral communicationProven problem solver able to discern the crux of an issue and use good judgement in recommending practical solutionsAbility to take complex discussions, market and customer requirements to distill into simple clear and concise messaging and directionEffective story tellingWhat Will Make You Stand Out:
Ability to articulate examples of self-driven initiativesExperience marketing SaaS offerings as well as managed and cloud operation servicesExperience in both cloud security & healthcare complianceExperience within the healthcare industry a plusProduct Marketing certifications, like Pragmatic MarketingUse of Klue, or other competitor insights softwareExcellent writing samples (product marketing and sales enablement)