Credit Acceptance
Website Marketing Manager
Credit Acceptance, Atlanta, Georgia, United States, 30383
Credit Acceptance is proud to be an award-winning company with local and national workplace recognition in multiple categories! Our world-class culture is shaped by dedicated Team Members who share a drive to succeed as professionals and together as a company. A great product, amazing people and our stable financial history have made us one of the largest used car finance companies nationally.
Our Support teams work with multiple departments in a dynamic environment that promotes flexibility and autonomy, while offering the opportunity to collaborate with a diverse group of professionals.
We work to comply with our company standards, exceed customer expectations and drive our Great Place to Work culture.
Through the consistent delivery of quality services and understanding the needs of our business, we develop innovative improvements as we strive towards our company's Big, Hairy, Audacious Goals!As the Website Marketing Manager, you will support our company and brand goals by serving as the primary channel manager for our corporate website. This individual will play a key part in shaping our online presence and optimizing user experience to ensure our site can effectively serve our various stakeholders and enhance our brand. In this role, you will be responsible for developing and executing a comprehensive website strategy that aligns with the overall marketing and business goals of Credit Acceptance. You will serve as the primary point of contact for all matters related to the website, ensuring its effectiveness as a key digital and brand asset.
We are on a journey to transform the Credit Acceptance brand and marketing function and are building a team that brings together your expertise with a mission orientation to create something truly special.
Outcomes and Activities:This position will work from home; occasional planned travel to an assigned Southfield, Michigan office location may be required.
However, this position is permitted to work at a Southfield, Michigan office location if requested by the team member.Develop and execute a strategic roadmap for the website in alignment with broader objectives.Manage the intake and backlog process for the entire website for effective prioritization and regularly communicate to stakeholders around the status of the backlogConduct regular analysis of market trends, competitor websites, and user behavior to identify opportunities for improvementOversee the creation, curation, and optimization of website content, in collaboration with cross-functional teams, to maintain a consistent and high-quality online presence supported by engaging, relevant, and on-brand contentPartner with UX team to implement and refine user experience strategies to enhance website usability and navigation.Consistently test hypotheses via A/B testing and rollout improvements within an overall prioritization framework.Utilize web analytics tools to track and report on website performance, user behavior, and key metrics.
Regularly present metrics, insights, and recommendations for improvement to leadership.Develop and implement SEO strategies to improve the website's search engine rankings and drive organic traffic, via consistent monitoring of analytics to identify areas for SEO improvement and new best practicesCollaborate with the marketing, product, and sales teams to optimize the website for lead generation and conversion.
Implement and analyze performance metrics related to measuring full-funnel performance/conversionKnowledge and Skills:Passion for and deep technical expertise in managing a digital property to deliver against business goalsExcellent project management skillsCollaborative mindset and ability to work effectively with cross-functional teams, including engineering, product, and other teams within marketingStrong understanding of digital marketing, content management, SEO, and UX best practicesProficiency in web analytics tools and content management systemsStrong interpersonal skills to build relationships and influence stakeholdersExperience managing people (future need if the team grows)Requirements:Bachelor's degree in marketing, business or related field (or equivalent experience in key knowledge areas)Proven experience (7+ years) as a marketing manager or similar role with a focus on website managementTargeted Compensation:
$125,000 - $146,000 base salary + an annual bonus plan.#LI-Remote#zipBenefitsExcellent benefits package that includes 401(K) match, adoption assistance, parental leave, tuition reimbursement, comprehensive medical/ dental/vision and many nonstandard benefits that make us a Great Place to WorkOur Company Values:To be successful in this role, Team Members need to be:Positive by maintaining resiliency and focusing on solutionsRespectful by collaborating and actively listeningInsightful by cultivating innovation, accumulating business and role specific knowledge, demonstrating self-awareness and making quality decisionsDirect by effectively communicating and conveying courageEarnest by taking accountability, applying feedback and effectively planning and priority settingExpectations:Remain compliant with our policies processes and legal guidelinesAll other duties as assignedAttendance as required by departmentAdvice !We understand that your career search may look different than others. Our hiring team wants to make sure that this would be a fit not just for us, but for you long term.
If you are actively looking or starting to explore new opportunities, send us your application!P.S .We have great details around our stats, success, history and more.
We're proud of our culture and are happy to share why - let's talk!Required degrees must have been earned at institutions of Higher Education which are accredited by the Council for Higher Education Accreditation or equivalent.Credit Acceptance is dedicated to providing a safe and inclusive working environment for all. As part of our Culture of Compliance, we are proud to be an Equal Opportunity Employer and value our culturally diverse workforce. All qualified applicants will receive consideration for employment regardless of the person's age, race, color, religion, sex, gender, sexual orientation, gender identity, national origin, veteran or disability status, criminal history, or any other legally protected characteristic.California Residents: Please clickhere for the California Consumer Privacy Act (CCPA) notice regarding the personal information Credit Acceptance may collect from you.
Play the video below to learn more about our Company culture.
Our Support teams work with multiple departments in a dynamic environment that promotes flexibility and autonomy, while offering the opportunity to collaborate with a diverse group of professionals.
We work to comply with our company standards, exceed customer expectations and drive our Great Place to Work culture.
Through the consistent delivery of quality services and understanding the needs of our business, we develop innovative improvements as we strive towards our company's Big, Hairy, Audacious Goals!As the Website Marketing Manager, you will support our company and brand goals by serving as the primary channel manager for our corporate website. This individual will play a key part in shaping our online presence and optimizing user experience to ensure our site can effectively serve our various stakeholders and enhance our brand. In this role, you will be responsible for developing and executing a comprehensive website strategy that aligns with the overall marketing and business goals of Credit Acceptance. You will serve as the primary point of contact for all matters related to the website, ensuring its effectiveness as a key digital and brand asset.
We are on a journey to transform the Credit Acceptance brand and marketing function and are building a team that brings together your expertise with a mission orientation to create something truly special.
Outcomes and Activities:This position will work from home; occasional planned travel to an assigned Southfield, Michigan office location may be required.
However, this position is permitted to work at a Southfield, Michigan office location if requested by the team member.Develop and execute a strategic roadmap for the website in alignment with broader objectives.Manage the intake and backlog process for the entire website for effective prioritization and regularly communicate to stakeholders around the status of the backlogConduct regular analysis of market trends, competitor websites, and user behavior to identify opportunities for improvementOversee the creation, curation, and optimization of website content, in collaboration with cross-functional teams, to maintain a consistent and high-quality online presence supported by engaging, relevant, and on-brand contentPartner with UX team to implement and refine user experience strategies to enhance website usability and navigation.Consistently test hypotheses via A/B testing and rollout improvements within an overall prioritization framework.Utilize web analytics tools to track and report on website performance, user behavior, and key metrics.
Regularly present metrics, insights, and recommendations for improvement to leadership.Develop and implement SEO strategies to improve the website's search engine rankings and drive organic traffic, via consistent monitoring of analytics to identify areas for SEO improvement and new best practicesCollaborate with the marketing, product, and sales teams to optimize the website for lead generation and conversion.
Implement and analyze performance metrics related to measuring full-funnel performance/conversionKnowledge and Skills:Passion for and deep technical expertise in managing a digital property to deliver against business goalsExcellent project management skillsCollaborative mindset and ability to work effectively with cross-functional teams, including engineering, product, and other teams within marketingStrong understanding of digital marketing, content management, SEO, and UX best practicesProficiency in web analytics tools and content management systemsStrong interpersonal skills to build relationships and influence stakeholdersExperience managing people (future need if the team grows)Requirements:Bachelor's degree in marketing, business or related field (or equivalent experience in key knowledge areas)Proven experience (7+ years) as a marketing manager or similar role with a focus on website managementTargeted Compensation:
$125,000 - $146,000 base salary + an annual bonus plan.#LI-Remote#zipBenefitsExcellent benefits package that includes 401(K) match, adoption assistance, parental leave, tuition reimbursement, comprehensive medical/ dental/vision and many nonstandard benefits that make us a Great Place to WorkOur Company Values:To be successful in this role, Team Members need to be:Positive by maintaining resiliency and focusing on solutionsRespectful by collaborating and actively listeningInsightful by cultivating innovation, accumulating business and role specific knowledge, demonstrating self-awareness and making quality decisionsDirect by effectively communicating and conveying courageEarnest by taking accountability, applying feedback and effectively planning and priority settingExpectations:Remain compliant with our policies processes and legal guidelinesAll other duties as assignedAttendance as required by departmentAdvice !We understand that your career search may look different than others. Our hiring team wants to make sure that this would be a fit not just for us, but for you long term.
If you are actively looking or starting to explore new opportunities, send us your application!P.S .We have great details around our stats, success, history and more.
We're proud of our culture and are happy to share why - let's talk!Required degrees must have been earned at institutions of Higher Education which are accredited by the Council for Higher Education Accreditation or equivalent.Credit Acceptance is dedicated to providing a safe and inclusive working environment for all. As part of our Culture of Compliance, we are proud to be an Equal Opportunity Employer and value our culturally diverse workforce. All qualified applicants will receive consideration for employment regardless of the person's age, race, color, religion, sex, gender, sexual orientation, gender identity, national origin, veteran or disability status, criminal history, or any other legally protected characteristic.California Residents: Please clickhere for the California Consumer Privacy Act (CCPA) notice regarding the personal information Credit Acceptance may collect from you.
Play the video below to learn more about our Company culture.