Hoshizaki America
Director of Marketing
Hoshizaki America, Peachtree City, Georgia, us, 30270
Job Description
SUMMARY
Responsible for leading and managing the marketing team, this position will develop and implement marketing strategies aligned with corporate growth goals. Hoshizaki’s in-house marketing team spans graphic and multi-media design, tradeshows and events, digital/web design, email marketing, communications, and social media, while working cross functionally from product development to launch and everything in between.
KEY PERFORMANCE INDICATORS (KPIs)
Market Share : Monitor the company's share of the market compared to competitors, demonstrating the effectiveness of marketing strategies.Budget:
Monitor the Marketing budget across activities while not exceeding.Customer Lifetime Value (CLV) : Via various customer surveys, track the long-term value of customers to assess the impact of marketing and product management on customer retention and loyalty.ESSENTIAL FUNCTIONS
Contributes to the development of marketing strategies for products and market segments that align with the organization's vision and its current and long-term business objectives.Plans, implements and evaluates the strategy for marketing the organization’s products to various distribution channels (i.e., wholesalers, retailers, distributors, reps).Creates marketing campaigns that inform the target market of the merits of purchasing its products and services including trade exhibitions, conferences, webinars, print and digital collateral, social media, etc.Plans, develops, and controls branding strategy and programs for multiple lines of products.Directs promotional programs and product launch campaigns.Selects and manages ongoing relationships with external vendors and agencies (printers, event organizers, graphic designers, advertising agencies, etc.).Oversees the designs and maintenance of the company’s websites to promote the organization's productsManages external sales and marketing communication, as well as all sales enablement content and material.Exercises full management authority, including performance reviews, pay decisions, recruitment, discipline, termination and other personnel actions.EDUCATION EXPERIENCE
The minimum education and experience required to successfully perform the essential functions. Preferred requirements can also be included in this section.
Bachelor’s degree in Marketing, Business, Communication or related field.Five to 10 years of marketing experience plus 2-5 years leading a marketing team preferredKNOWLEDGE SKILLS
Strong written/verbal communication and presentation skillsKnowledge of market research, planning and execution methods/practicesAbility to meet deadlines, work well under pressure and prioritize projects appropriatelyExperience managing agency relationshipsEvent management-experience coordinating trade shows and related marketing collateralPrior experience analyzing consumer habits, competitor pricing, and advertising performanceAbility to lead and development employeesPHYSCIAL REQUIREMENTS
Non-Manufacturing:
Typically work is in an office environment where the noise level is low to moderateRequires standing and/or sitting for prolonged periods of timeAbility to lift boxes/materials weighing up to 10 lbs.Requires telephone work and/or computer work, as well as interactions with other employees and customersAbility to read, write, listen, and communicate effectively
SUMMARY
Responsible for leading and managing the marketing team, this position will develop and implement marketing strategies aligned with corporate growth goals. Hoshizaki’s in-house marketing team spans graphic and multi-media design, tradeshows and events, digital/web design, email marketing, communications, and social media, while working cross functionally from product development to launch and everything in between.
KEY PERFORMANCE INDICATORS (KPIs)
Market Share : Monitor the company's share of the market compared to competitors, demonstrating the effectiveness of marketing strategies.Budget:
Monitor the Marketing budget across activities while not exceeding.Customer Lifetime Value (CLV) : Via various customer surveys, track the long-term value of customers to assess the impact of marketing and product management on customer retention and loyalty.ESSENTIAL FUNCTIONS
Contributes to the development of marketing strategies for products and market segments that align with the organization's vision and its current and long-term business objectives.Plans, implements and evaluates the strategy for marketing the organization’s products to various distribution channels (i.e., wholesalers, retailers, distributors, reps).Creates marketing campaigns that inform the target market of the merits of purchasing its products and services including trade exhibitions, conferences, webinars, print and digital collateral, social media, etc.Plans, develops, and controls branding strategy and programs for multiple lines of products.Directs promotional programs and product launch campaigns.Selects and manages ongoing relationships with external vendors and agencies (printers, event organizers, graphic designers, advertising agencies, etc.).Oversees the designs and maintenance of the company’s websites to promote the organization's productsManages external sales and marketing communication, as well as all sales enablement content and material.Exercises full management authority, including performance reviews, pay decisions, recruitment, discipline, termination and other personnel actions.EDUCATION EXPERIENCE
The minimum education and experience required to successfully perform the essential functions. Preferred requirements can also be included in this section.
Bachelor’s degree in Marketing, Business, Communication or related field.Five to 10 years of marketing experience plus 2-5 years leading a marketing team preferredKNOWLEDGE SKILLS
Strong written/verbal communication and presentation skillsKnowledge of market research, planning and execution methods/practicesAbility to meet deadlines, work well under pressure and prioritize projects appropriatelyExperience managing agency relationshipsEvent management-experience coordinating trade shows and related marketing collateralPrior experience analyzing consumer habits, competitor pricing, and advertising performanceAbility to lead and development employeesPHYSCIAL REQUIREMENTS
Non-Manufacturing:
Typically work is in an office environment where the noise level is low to moderateRequires standing and/or sitting for prolonged periods of timeAbility to lift boxes/materials weighing up to 10 lbs.Requires telephone work and/or computer work, as well as interactions with other employees and customersAbility to read, write, listen, and communicate effectively