Pima Medical Institute
Regional Marketing Manager | Hybrid
Pima Medical Institute, Arizona City, Arizona, United States, 85123
Are you a dynamic marketing professional passionate about driving results and making an impact?
We seek a talented Regional Marketing Manager to join our team and lead the marketing strategy for our campus student recruitment and communication initiatives.
ESSENTIAL FUNCTIONS:
Identify and develop marketing opportunities across multiple channelsEnsure the proper execution of all aspects of the media plan specific to the assigned campusesServe as liaison between campuses and marketing teamsOversees the development of campus programmatic lead budget and performance, including weekly lead forecasting and identification of solutions when lead budgets are not being metPrepares and participates in strategic planning with admissions, operations, and campus teamsProvides marketing insight, reports lead generation performanceServes as a critical member of regional teams, providing insightful reporting, leading performance forecasting, and marketing-driven solutionsServes as co-relationship manager with external agency partners and participates in meetings, planning sessions, and goal-settingPresents to the executive leadership team key areas, including campus lead performance and marketing accountabilityReviews KPIs and results with marketing team members and partner agencies to optimize lead generation campaigns that drive results – including creative rotation, messaging, segmentation and target identification, and conversionResponsible for alignment with the Corporate Director of Marketing to stay within organizational costs, managing campus budgets for the regionResearch market segments and demographic trends and become an expert in understanding their assigned campuses' program offerings. Works with key departments to assess demand for campuses, programsDevelop and manage campus creative campaigns, collaborating with other team members and agenciesDevelop unique marketing strategies for key audiencesDevelopment and management of email nurture, SMS, and promotional campaign strategyMaintains partnerships with internal home office teamsCoordinate with the marketing team to update and report campus competitorsIdentify, recommend, and consult on local campus marketing or sponsorship opportunitiesIdentify campus-based departmental marketing needs (collateral, signage, lobby development) and coordinate with marketing project managers and designersCollaborate with the digital and social media teams for engagement for assigned campusesSupport and provide promotional support for campus-based events like job fairs, high school tours, educational fairsOversight and development of campaigns related to campus program launches, campus moves, and grand openingsAdditional related duties as assignedCORE COMPETENCIES:
CommunicationLeadershipCollaborativeCreativeAnalyticalCritical ThinkingMANAGEMENT DUTIES:
Monitors and assesses the performance of their team members, providing recognition and rewards and addressing any issues or problems.Assigns and directs work to staff members within the department.Trains new and existing employees as assigned, providing feedback, coaching, and supporting their professional growth and career advancement.Interviews, hires, orients, and trains new employeesReviews, approves, and submits the time sheets to the payroll department or system.MINIMUM QUALIFICATIONS:
A Bachelor’s Degree in Marketing, Business, or CommunicationsA minimum of three years of experience in managementMust have experience with a proven track record in a lead generation/direct response environmentStrong understanding of digital marketing techniques and platformsExperience and success with lead generation and marketing within the Higher Ed industry is a plus.Organized and detail-oriented with the ability to work on multiple projects/requestsStrong conceptual skills and the ability to support and communicate ideasAbility to produce routine reports and correspondence and communicate with colleaguesPosition requires some travelMust be able to work on site-Phoenix (Mesa) AZ-based positionPREFERRED QUALIFICATIONS:
Experience and success with lead generation and marketing in higher educationMulti-unit/market experienceREQUIRED LICENSES, CERTIFICATIONS, OR REGISTRATIONS:
None
We seek a talented Regional Marketing Manager to join our team and lead the marketing strategy for our campus student recruitment and communication initiatives.
ESSENTIAL FUNCTIONS:
Identify and develop marketing opportunities across multiple channelsEnsure the proper execution of all aspects of the media plan specific to the assigned campusesServe as liaison between campuses and marketing teamsOversees the development of campus programmatic lead budget and performance, including weekly lead forecasting and identification of solutions when lead budgets are not being metPrepares and participates in strategic planning with admissions, operations, and campus teamsProvides marketing insight, reports lead generation performanceServes as a critical member of regional teams, providing insightful reporting, leading performance forecasting, and marketing-driven solutionsServes as co-relationship manager with external agency partners and participates in meetings, planning sessions, and goal-settingPresents to the executive leadership team key areas, including campus lead performance and marketing accountabilityReviews KPIs and results with marketing team members and partner agencies to optimize lead generation campaigns that drive results – including creative rotation, messaging, segmentation and target identification, and conversionResponsible for alignment with the Corporate Director of Marketing to stay within organizational costs, managing campus budgets for the regionResearch market segments and demographic trends and become an expert in understanding their assigned campuses' program offerings. Works with key departments to assess demand for campuses, programsDevelop and manage campus creative campaigns, collaborating with other team members and agenciesDevelop unique marketing strategies for key audiencesDevelopment and management of email nurture, SMS, and promotional campaign strategyMaintains partnerships with internal home office teamsCoordinate with the marketing team to update and report campus competitorsIdentify, recommend, and consult on local campus marketing or sponsorship opportunitiesIdentify campus-based departmental marketing needs (collateral, signage, lobby development) and coordinate with marketing project managers and designersCollaborate with the digital and social media teams for engagement for assigned campusesSupport and provide promotional support for campus-based events like job fairs, high school tours, educational fairsOversight and development of campaigns related to campus program launches, campus moves, and grand openingsAdditional related duties as assignedCORE COMPETENCIES:
CommunicationLeadershipCollaborativeCreativeAnalyticalCritical ThinkingMANAGEMENT DUTIES:
Monitors and assesses the performance of their team members, providing recognition and rewards and addressing any issues or problems.Assigns and directs work to staff members within the department.Trains new and existing employees as assigned, providing feedback, coaching, and supporting their professional growth and career advancement.Interviews, hires, orients, and trains new employeesReviews, approves, and submits the time sheets to the payroll department or system.MINIMUM QUALIFICATIONS:
A Bachelor’s Degree in Marketing, Business, or CommunicationsA minimum of three years of experience in managementMust have experience with a proven track record in a lead generation/direct response environmentStrong understanding of digital marketing techniques and platformsExperience and success with lead generation and marketing within the Higher Ed industry is a plus.Organized and detail-oriented with the ability to work on multiple projects/requestsStrong conceptual skills and the ability to support and communicate ideasAbility to produce routine reports and correspondence and communicate with colleaguesPosition requires some travelMust be able to work on site-Phoenix (Mesa) AZ-based positionPREFERRED QUALIFICATIONS:
Experience and success with lead generation and marketing in higher educationMulti-unit/market experienceREQUIRED LICENSES, CERTIFICATIONS, OR REGISTRATIONS:
None