Regional Marketing Manager | Hybrid

We seek a talented Regional Marketing Manager to join our team and lead the marketing strategy for our campus student recruitment and communication initiatives.

• Identify and develop marketing opportunities across multiple channels
• Ensure the proper execution of all aspects of the media plan specific to the assigned campuses
• Serve as liaison between campuses and marketing teams
• Oversees the development of campus programmatic lead budget and performance, including weekly lead forecasting and identification of solutions when lead budgets are not being met
• Prepares and participates in strategic planning with admissions, operations, and campus teams
• Provides marketing insight, reports lead generation performance
• Serves as a critical member of regional teams, providing insightful reporting, leading performance forecasting, and marketing-driven solutions
• Serves as co-relationship manager with external agency partners and participates in meetings, planning sessions, and goal-setting
• Presents to the executive leadership team key areas, including campus lead performance and marketing accountability
• Reviews KPIs and results with marketing team members and partner agencies to optimize lead generation campaigns that drive results - including creative rotation, messaging, segmentation and target identification, and conversion
• Responsible for alignment with the Corporate Director of Marketing to stay within organizational costs, managing campus budgets for the region
• Research market segments and demographic trends and become an expert in understanding their assigned campuses' program offerings. Works with key departments to assess demand for campuses, programs
• Develop and manage campus creative campaigns, collaborating with other team members and agencies
  Develop unique marketing strategies for key audiences
• Development and management of email nurture, SMS, and promotional campaign strategy
  Maintains partnerships with internal home office teams
• Coordinate with the marketing team to update and report campus competitors
• Identify, recommend, and consult on local campus marketing or sponsorship opportunities
• Identify campus-based departmental marketing needs (collateral, signage, lobby development) and coordinate with marketing project managers and designers
• Collaborate with the digital and social media teams for engagement for assigned campuses
• Support and provide promotional support for campus-based events like job fairs, high school tours, educational fairs
• Oversight and development of campaigns related to campus program launches, campus moves, and grand openings
• Additional related duties as assigned

• Communication
• Leadership
• Collaborative
• Creative
• Analytical
• Critical Thinking

• Monitors and assesses the performance of their team members, providing recognition and rewards and addressing any issues or problems.
• Assigns and directs work to staff members within the department.
• Trains new and existing employees as assigned, providing feedback, coaching, and supporting their professional growth and career advancement.
• Interviews, hires, orients, and trains new employees
• Reviews, approves, and submits the time sheets to the payroll department or system.

• A Bachelor's Degree in Marketing, Business, or Communications
• A minimum of three years of experience in management
• Must have experience with a proven track record in a lead generation/direct response environment
• Strong understanding of digital marketing techniques and platforms
• Experience and success with lead generation and marketing within the Higher Ed industry is a plus.
• Organized and detail-oriented with the ability to work on multiple projects/requests
• Strong conceptual skills and the ability to support and communicate ideas
• Ability to produce routine reports and correspondence and communicate with colleagues
• Position requires some travel
• Must be able to work on site-Phoenix (Mesa) AZ-based position

• Experience and success with lead generation and marketing in higher education
• Multi-unit/market experience

• None