Regional Marketing Specialist - Phoenix, AZ

Job Details
Job Location

019-Corporate - Arizona, AZ

Salary Range

$75,000.00 - $80,000.00 Salary/year

Description
We're excited to announce a Regional Marketing Specialist position available in Phoenix, AZ - HYBRID ROLE! We are committed to creating an inspiring and inclusive experience, celebrating our diverse culture, and offering a variety of benefits and opportunities. Be a part of the journey of empowerment and engagement.

Featured Perks & Benefits to Keep You Inspired

• Medical plans with choices to fit your needs
• Dental and Vision insurance options
• Health Savings Account (HSA) with employer contribution
• Financial security benefits including 401k Plan with company match
• Optional life insurance +addl voluntary life
• Optional short-term disability +options for long-term disability

Wait, we've got more!!!

• Supplemental life insurance with critical health insurance and accident insurance
• Vacation program accruing immediately upon hire
• Sick time when you need it
• Paid holidays + floating holidays to celebrate those special times
• Company-sponsored wellness initiatives
• Continuous education with development programs and more!

In this position you will join and lead a dynamic team:

• Serves as the primary marketing contact for Asset Directors
• Professionally manage and lead a team in daily operations of marketing, maintaining an engaging and motivating presence.
• Effectively coach the team, guiding and developing to create an inclusive workplace making all feel welcomed.
• Presents marketing strategies, tactics and performance, when needed, to clients
• Collaborates with Asset Directors on marketing programs that enhance property performance and support portfolio goals.
• Develops and executes strategic marketing plans for stabilized and/or lease up communities; evaluating ongoing performance and providing performance data reporting that aligns with KPIs for the industry, company performance metrics and market-specific targets
• Participates in property takeover/onboarding process; ensuring all marketing-related tasks are prepared for launch on day of takeover, including website, collateral, temp signage, paid digital, social media accounts and ILS advertising
• Project manage the development of community specific digital assets and collateral materials
• Provides marketing budget recommendations for acquisitions and supports annual budgeting efforts for portfolio
• Develops and conducts portfolio trainings for new programs and continuing education of marketing initiatives
• Conducts monthly touchpoints, at minimum, with Asset Directors to review marketing performance for individual properties to review client expectations, adjust strategy, tactics, and marketing investment as needed
• Meets with advertising and marketing partners on a regular cadence, reviews service to confirm preferred rates and ideal service levels, recommends creative service providers, monitors and manages advertising suppliers for product performance and service quality, and fine tunes services/budgets if needed
• Provides marketing training and best practices to Community Managers and Asset Directors
• Collaborates and participates in marketing quarterly and annual program goals/projects
• Track and measure marketing outcomes including response, leads, sales, retention and return on investment (ROI).
• Develop business cases to support new marketing initiatives, budget requests and projects, drive projects

As the ideal candidate, your background includes:

• Degree level education ideally with a marketing, branding, advertising or design focus; or equivalent experience
• Experience with a variety of property types is strongly preferred, including lease-up, stabilized, owned and third-party managed. Affordable experience is a plus.
• Hands on experience and understanding of various lead generation platformsincluding PPC, ILSs and social media - and how to effectively allocate marketing tools/strategies to achieve goals
• Experience with the marketing functionality in complex CRM software systems - hands-on experience with Yardi and Resman is ideal, but experience with any similar multifamily platform would be valuable
• Hands on experience and understanding of branding and brand management, including creating hands on creation and experience partnering with brand marketing agencies
• Strong analytical skills to evaluate the leasing needs of each property and determine the best combination of lead generation efforts to cost-efficiently achieve the property's business objectives
• Ability to provide creative direction and guidance to those outside of marketing roles
• Strong creative, strategic, and organizational skills, and an excellent attention to detail
• Ability to work cross-functionally with Bryten team members, Bryten leadership and our clients
• Experience managing locations across multiple markets/geographies and working with a geographically dispersed team
• Excellent time management skills, including an ability to juggle and appropriately prioritize multiple, time-sensitive projects at the same time
• A desire to take initiative and a strong sense of self-motivation, while also being highly collaborative and team oriented
• Outstanding presentation skills to small and large groups
• Solid computer skills, including working knowledge of MS Office Suite to include Teams, Word and Excel with HRIS experience.
• Must have a valid driver's license, current automobile insurance and reliable transportation.
• Must be able to pass background check and drug testing.

Bryten complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact Talent Acquisitions at

Equal Opportunity Employer (EOE)