Father Bill's & MainSpring
Director, Marketing and Communications
Father Bill's & MainSpring, Brockton, Massachusetts, United States, 02411
Position Summary :
The Director of Marketing and Communications is responsible for increasing visibility for Father Bill’s & MainSpring (FBMS) through the strategic development and management of all agency–related print collateral and digital content designed to build, inform and engage community support. This position will be responsible for growing and strengthening the agency’s digital and media presence in support of FBMS’ mission, vision, values, and programmatic activities. Position will collaborate with the Senior Director of Community and Government Relations to support public relations activities. The Director of Marketing and Communications will also develop, lead, and collaborate on an internal communications strategy designed to inform and engage FBMS staff. The position will report to the Chief Development Officer and will supervise a Communications Associate.
Essential Responsibilities:Create and execute advertising/marketing strategy to maximize exposure and education to the community; identify key constituencies, geographies, goals, and develop metrics for tracking.Oversee production, operations, and budget of all agency content, print and electronic, including, but not limited to: website management, social media, annual reports, e-communications, ad placements, videos, newsletters, flyers, invitations, postcards, brochures, signage, photography, and other materials used to promote the positive image of Father Bill’s & MainSpring.Internal communications: work closely with senior leadership, HR, and across departments to develop and execute a robust internal communications plan. Ensure communications are developed through a DEI lens and in support of DEI priorities.Support Communications Associate and staff across the organization on development of collateral materials, inclusive of content creation, graphic design, brand monitoring, copyediting, and distribution plan.Oversee FBMS’ social media accounts; work with Communications Associate to develop and manage a robust and strategic social media content calendar.Track/analyze agency’s digital presence, including but not limited to social media, search engine results, Google Business Profiles; recommend strategies to increase online engagement and strengthen reputation.Develop and execute e-communications plan, including e-newsletters and collaborating with fundraising team on donor solicitations.Develop and execute advertising campaigns, both paid and no cost, to deliver key messages/brand awareness to reach targeted audiences and meet varied objectives, including fundraising.Oversee production of video and graphics to help promote FBMS’ mission.Work with internal departments to identify success stories and interview program participants.Oversee FBMS’ website, managing content scheduling/updates and monitoring traffic.Oversee FBMS’ Speakers Bureau, working with Communications Associate to promote engagement opportunities, recruit staff, and assemble relevant materials.Assist in sourcing content for donor communications, including direct mail, e-communications, and acknowledgement letters.Work with Development team to promote 3-4 events throughout the year and curate event-specific materials.Ensure consistency of branding and messaging across all marketing and communication channels; monitor and enforce branding guidelines and standards.Support high-visibility media, public relations, and community relations efforts in collaboration with the Senior Director of Community and Government Relations, including the creation and distribution of press releases and media advisories; expansion of Speakers Bureau’s reach and impact; and development of talking points and key messaging.Develop and monitor Marketing/Communications budget.Manage vendor relationships, including but not limited to printers, graphic designers, videographers.Other
Assist with other projects pertaining to development and communications, as assigned.Support Development office with 3-4 events throughout the year.Requirements
Minimum of 5 years experience in communications, marketing, journalism, or related field.At least 2 years management experience.Knowledge of WordPress and web design elements, including HTML.Experience with tracking/analytics (e.g. Google Analytics, marketing campaigns, social media).Ability to collaborate effectively with multiple stakeholders and work cross-functionally among departments and with staff at all levels.Graphic design and video/editing skills strongly preferred.Superior oral and written communication skills.Strong project management skills.Demonstrated ability to work within an organization emphasizing teamwork, respect, and excellence.Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, and Excel).
The Director of Marketing and Communications is responsible for increasing visibility for Father Bill’s & MainSpring (FBMS) through the strategic development and management of all agency–related print collateral and digital content designed to build, inform and engage community support. This position will be responsible for growing and strengthening the agency’s digital and media presence in support of FBMS’ mission, vision, values, and programmatic activities. Position will collaborate with the Senior Director of Community and Government Relations to support public relations activities. The Director of Marketing and Communications will also develop, lead, and collaborate on an internal communications strategy designed to inform and engage FBMS staff. The position will report to the Chief Development Officer and will supervise a Communications Associate.
Essential Responsibilities:Create and execute advertising/marketing strategy to maximize exposure and education to the community; identify key constituencies, geographies, goals, and develop metrics for tracking.Oversee production, operations, and budget of all agency content, print and electronic, including, but not limited to: website management, social media, annual reports, e-communications, ad placements, videos, newsletters, flyers, invitations, postcards, brochures, signage, photography, and other materials used to promote the positive image of Father Bill’s & MainSpring.Internal communications: work closely with senior leadership, HR, and across departments to develop and execute a robust internal communications plan. Ensure communications are developed through a DEI lens and in support of DEI priorities.Support Communications Associate and staff across the organization on development of collateral materials, inclusive of content creation, graphic design, brand monitoring, copyediting, and distribution plan.Oversee FBMS’ social media accounts; work with Communications Associate to develop and manage a robust and strategic social media content calendar.Track/analyze agency’s digital presence, including but not limited to social media, search engine results, Google Business Profiles; recommend strategies to increase online engagement and strengthen reputation.Develop and execute e-communications plan, including e-newsletters and collaborating with fundraising team on donor solicitations.Develop and execute advertising campaigns, both paid and no cost, to deliver key messages/brand awareness to reach targeted audiences and meet varied objectives, including fundraising.Oversee production of video and graphics to help promote FBMS’ mission.Work with internal departments to identify success stories and interview program participants.Oversee FBMS’ website, managing content scheduling/updates and monitoring traffic.Oversee FBMS’ Speakers Bureau, working with Communications Associate to promote engagement opportunities, recruit staff, and assemble relevant materials.Assist in sourcing content for donor communications, including direct mail, e-communications, and acknowledgement letters.Work with Development team to promote 3-4 events throughout the year and curate event-specific materials.Ensure consistency of branding and messaging across all marketing and communication channels; monitor and enforce branding guidelines and standards.Support high-visibility media, public relations, and community relations efforts in collaboration with the Senior Director of Community and Government Relations, including the creation and distribution of press releases and media advisories; expansion of Speakers Bureau’s reach and impact; and development of talking points and key messaging.Develop and monitor Marketing/Communications budget.Manage vendor relationships, including but not limited to printers, graphic designers, videographers.Other
Assist with other projects pertaining to development and communications, as assigned.Support Development office with 3-4 events throughout the year.Requirements
Minimum of 5 years experience in communications, marketing, journalism, or related field.At least 2 years management experience.Knowledge of WordPress and web design elements, including HTML.Experience with tracking/analytics (e.g. Google Analytics, marketing campaigns, social media).Ability to collaborate effectively with multiple stakeholders and work cross-functionally among departments and with staff at all levels.Graphic design and video/editing skills strongly preferred.Superior oral and written communication skills.Strong project management skills.Demonstrated ability to work within an organization emphasizing teamwork, respect, and excellence.Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, and Excel).