Academy Sports + Outdoors
Director Customer Marketing Strategy
Academy Sports + Outdoors, Katy, Texas, United States, 77494
Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth .
Job Description:
Education:
Bachelor’s degree in Business, Marketing, or similar field of study required
MBA Preferred, but not required
Work Experiences:
5+ years of experience in management with strong people development background
8+ years of experience across customer lifecycle marketing and marketing technology in Fortune 500 B2B environments across retail, consumer goods or agency support for similar business models
Proficiency in CRM software and related technologies
Retail experience preferred
Skills:
Working understanding of retail analytics and performance measurement
Plans workflows with a product mindset to solve business problems
Working understanding of marketing technology architecture and project management
Strong management skills and ability to direct multiple initiatives and teams simultaneously
Superior problem-solving skills that span both qualitative and quantitative aspects
Demonstrated ability to take initiative and operate with a sense of urgency
Strong presentation skills, with the ability to effectively lead and facilitate meetings
Ability to prioritize team workload, meet multiple deadlines simultaneously in a fast paced, frequently changing environment
Strong interpersonal, written, and verbal communication skills, with the ability to interface effectively with individuals at various levels, both internal and external
Acceptable level of hearing and vision to perform job duties
Responsibilities:
Develop and implement customer relationship management strategies to increase customer retention and loyalty
Prioritize IT product roadmap and lead business requirement gathering for customer marketing technology, program enhancements and new capabilities
Analyze customer data and insights to identify trends to inform business strategies and initiatives
Collaborate with cross-functional teams to develop and execute customer campaigns across multiple channels to increase customer engagement and satisfaction
Lead CRM channels data transformation, audience segmentation, content optimization, quality assurance, multivariate testing and analysis
Work with media, omnichannel, and integrated planning teams to determine audience strategies for marketing campaigns
Oversee execution of email and text message programs in partnership with cross functional stakeholders to meet business objectives
Develop reporting and analytics standards and continually optimize performance based on KPI targets
Develop and maintain budgets for assigned departments to ensure on-time and on-budget delivery of customer marketing efforts
Stay up to date with emerging marketing trends, competitive insights and make recommendations for new initiatives
Hire, train, develop and retain a team of people leaders, product managers and individual contributors aligned to meeting company and team goals
Physical Requirements & Attendance:
Regular attendance required
Acceptable level of hearing and vision to perform job duties
Travel up to 15% in support of company and team projects
Adhere to company work hours, policies, procedures and rules governing professional staff behavior
Full time
Equal Employment Opportunity
Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.
Academy® Sports + Outdoors is one of the nation’s largest sporting goods and outdoor retailers. It’s no surprise that we not only know how to create experiences for our customers, but for our team members as well. Understanding our people and the things that matter to them the most has been at the core of the Academy® culture for over 80 years. With more than 22,000 team members, we take pride in creating a workplace environment that values hard work, commitment, and growth.
Job Description:
Education:
Bachelor’s degree in Business, Marketing, or similar field of study required
MBA Preferred, but not required
Work Experiences:
5+ years of experience in management with strong people development background
8+ years of experience across customer lifecycle marketing and marketing technology in Fortune 500 B2B environments across retail, consumer goods or agency support for similar business models
Proficiency in CRM software and related technologies
Retail experience preferred
Skills:
Working understanding of retail analytics and performance measurement
Plans workflows with a product mindset to solve business problems
Working understanding of marketing technology architecture and project management
Strong management skills and ability to direct multiple initiatives and teams simultaneously
Superior problem-solving skills that span both qualitative and quantitative aspects
Demonstrated ability to take initiative and operate with a sense of urgency
Strong presentation skills, with the ability to effectively lead and facilitate meetings
Ability to prioritize team workload, meet multiple deadlines simultaneously in a fast paced, frequently changing environment
Strong interpersonal, written, and verbal communication skills, with the ability to interface effectively with individuals at various levels, both internal and external
Acceptable level of hearing and vision to perform job duties
Responsibilities:
Develop and implement customer relationship management strategies to increase customer retention and loyalty
Prioritize IT product roadmap and lead business requirement gathering for customer marketing technology, program enhancements and new capabilities
Analyze customer data and insights to identify trends to inform business strategies and initiatives
Collaborate with cross-functional teams to develop and execute customer campaigns across multiple channels to increase customer engagement and satisfaction
Lead CRM channels data transformation, audience segmentation, content optimization, quality assurance, multivariate testing and analysis
Work with media, omnichannel, and integrated planning teams to determine audience strategies for marketing campaigns
Oversee execution of email and text message programs in partnership with cross functional stakeholders to meet business objectives
Develop reporting and analytics standards and continually optimize performance based on KPI targets
Develop and maintain budgets for assigned departments to ensure on-time and on-budget delivery of customer marketing efforts
Stay up to date with emerging marketing trends, competitive insights and make recommendations for new initiatives
Hire, train, develop and retain a team of people leaders, product managers and individual contributors aligned to meeting company and team goals
Physical Requirements & Attendance:
Regular attendance required
Acceptable level of hearing and vision to perform job duties
Travel up to 15% in support of company and team projects
Adhere to company work hours, policies, procedures and rules governing professional staff behavior
Full time
Equal Employment Opportunity
Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.
Academy® Sports + Outdoors is one of the nation’s largest sporting goods and outdoor retailers. It’s no surprise that we not only know how to create experiences for our customers, but for our team members as well. Understanding our people and the things that matter to them the most has been at the core of the Academy® culture for over 80 years. With more than 22,000 team members, we take pride in creating a workplace environment that values hard work, commitment, and growth.