Point B
Senior Marketing Manager
Point B, Seattle, Washington, us, 98127
Point B is a consulting firm that is trusted by the world's leading organizations and specializes in business transformation and technology services. We are committed to making an impact for our customers and leveraging technology to unlock human potential. We help accelerate our customers' progress toward meaningful outcomes by bringing together cross-industry expertise, proven process, and transformative technology to activate shared potential. Our diverse set of experts spans13 U.S. locations, with international reach via our partnership withNextcontinent. We're united by our desire to help our customers succeed, wherever they do business. Point B has been consistently recognized as one of the best places to work by Fortune magazine, The Wall Street Journal, Consulting magazine, BuiltIn, Vault.com, and many others.The Product and Offerings Senior Marketing Manager is responsible for developing and executing strategic marketing plans and content for our products and offerings, driving market awareness, and ensuring alignment with our business goals. This role is also responsible for technology partnership strategy across industries. The Senior Marketing Manager works closely with our offerings, technology, and industry teams to generate customer awareness, engagement, and leads, increase outcome-based sales for Point B.They set the products and offerings marketing goals, objectives, and strategies in conjunction with our defined firmwide growth goals, brand, and overarching marketing strategy.WHAT YOU'LL GET TO DO:
Develop comprehensive marketing strategies for new and existing products and offerings. Designs the firmwide product marketing brand architecture including product naming and branding. Lead the go-to-market (GTM) planning and execution for product launches including defining industry audiences, value propositions, and messaging. Including: Creates and manage launch plans, creates partner marketing program, including qualification of industry technology partners that warrant marketing support, co-brands and establishes value propositions for qualified partnerships Liaises with the product and offerings team to bring solutions to market. Owns the brand positioning, messaging, voice, and overall marketing vision for core offerings and products using an innovative and bold mindset. Develop compelling marketing collateral, including product brochures, whitepapers, thought leadership articles, case studies, and videos. Oversee the creation of digital content for websites, social media, email campaigns, and online advertising. Ensure all content is consistent with brand guidelines and effectively communicates product benefits. Creates cross-industry marketing calendar and executes product and partner campaign. Runs campaigns, including project management, budget management, and collaborative execution across PR, paid and organic social media, website, email, ads, events and account-based marketing. Collaborates with the Creative Team to develop compelling and effective visual assets to engage appropriate audiences. Design and implement demand generation campaigns to drive leads and conversions. Work closely with the sales team to develop sales enablement tools and training materials. Monitor and analyze campaign performance, optimizing tactics to achieve ROI targets, KPIs and OKRs. Monitors competitors and identifies opportunities for differentiation in our offerings, messaging and marketing. Use insights to refine marketing strategies and identify new opportunities for growth. Conduct regular SWOT analyses to assess and address market dynamics. Collaborates with the Marketing team and other internal teams to execute campaigns across our channels, measure results, and evolve with an eye to continuous improvement. Supports team efforts and builds authentic relationships with individuals in work groups and teams. Consistently demonstrates and lives Point B cultural tenets and values. Participates in firm culture activities to connect regularly with other Point B'ers.WHAT WE OFFER:
An environment that encourages you to identify new opportunities and the support to make it happen The opportunity to build and be part of a fun and collaborative culture with teams that are as passionate about their communities as they are about their work A comprehensive, flexible Total Rewards program that supports and recognizes each individual's unique needs and contributions to the firmWHAT WE EXPECT YOU'VE ALREADY DONE:
B.A. or B.S. degree 10+years business-to-business services marketing experience Product marketing experience preferred Proven track record of successfully launching and marketing products. Strong analytical skills with the ability to translate data into actionable insights. Excellent written and verbal communication skills. Proficiency in marketing automation tools, CRM systems, and analytics platforms. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Leadership skills with experience managing and mentoring junior team members. Creative thinker with a passion for innovation and continuous improvement.THE KIND OF PEOPLE WE LOOK FOR:
Innate problem solvers who want to grow in a flexible, collaborative culture Engaging leaders who make a positive impact on their firm, clients, and communities Successful in ambiguous environments Desire to and ability to learn Passion for Point B's Mission, Vision, Values & Culture Gets it done brand and attitude Ability to work from home Ability to work non-standard work hours when necessaryCOMPENSATION AND BENEFITS:
The estimated salary range for this role is $125,500-$229,000 USD per year. This salary range is provided as required by local and state law as applicable. Individual salaries vary on a number of factors including but not limited to geography, skills, education, experience and unique qualifications where applicable. Bonuses are awarded at Point B's discretion and are based upon individual contributions and overall firm performance.INTRIGUED TO LEARN MORE?
When you apply for this role, your information will be personally reviewed by our talent acquisition team (not by a robot). You can expect to hear back from us with feedback if we think there could be a fit and what next steps look like.
WHAT MAKES POINT B DIFFERENT?
Our Founding Purpose and Values. Because our teams help organizations solve their greatest challenges, we've created an inclusive culture that attracts and retains the world's best talent. Be part of a collaborative culture where we build lasting relationships with each other, our customers, and our communities. Benefits - Point B rewards high performance with a total rewards approach that includes competitive base pay, benefits, and short-and long-term incentives - as well as flexibility, leadership development opportunities, and a culture designed to help our diverse team of individuals flourish. Employee Ownership - We give employees a voice in directing their careers and the growth of our firm. Our Employee Stock Ownership Plan is a non-contributory retirement vehicle that grows over time from annual allocations (based on individual compensation) and the value of our company. Award winning - We are proud to be named a Best Workplace in the US by Fortune magazine, Best Workplaces for Millennials, and Best Workplaces for Women in addition to other awards regarding our workplace inclusivity. Point B is an
equal-opportunity employer
committed to a diverse workforce. We provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. You can read more about our commitment to diversity on our website. Point B is committed to providing equal opportunities for persons with disabilities or religious observances, which includes providing reasonable accommodation for in any individuals with disabilities or for religious purposes. Applicants with disabilities may contact our Accommodations team at applicantaccommodations@pointb.com or 206-517-5000 to request and arrange for accommodations through the application and/or recruiting process. If you need assistance to accommodate a disability or religious observance, you may request an accommodation at any time. Please note: This mailbox is only for accommodation requests or questions. Please use the Contact Us form for any recruiting inquires. Legal Information for Job Seekers can be accessed on our Careers Website.Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Develop comprehensive marketing strategies for new and existing products and offerings. Designs the firmwide product marketing brand architecture including product naming and branding. Lead the go-to-market (GTM) planning and execution for product launches including defining industry audiences, value propositions, and messaging. Including: Creates and manage launch plans, creates partner marketing program, including qualification of industry technology partners that warrant marketing support, co-brands and establishes value propositions for qualified partnerships Liaises with the product and offerings team to bring solutions to market. Owns the brand positioning, messaging, voice, and overall marketing vision for core offerings and products using an innovative and bold mindset. Develop compelling marketing collateral, including product brochures, whitepapers, thought leadership articles, case studies, and videos. Oversee the creation of digital content for websites, social media, email campaigns, and online advertising. Ensure all content is consistent with brand guidelines and effectively communicates product benefits. Creates cross-industry marketing calendar and executes product and partner campaign. Runs campaigns, including project management, budget management, and collaborative execution across PR, paid and organic social media, website, email, ads, events and account-based marketing. Collaborates with the Creative Team to develop compelling and effective visual assets to engage appropriate audiences. Design and implement demand generation campaigns to drive leads and conversions. Work closely with the sales team to develop sales enablement tools and training materials. Monitor and analyze campaign performance, optimizing tactics to achieve ROI targets, KPIs and OKRs. Monitors competitors and identifies opportunities for differentiation in our offerings, messaging and marketing. Use insights to refine marketing strategies and identify new opportunities for growth. Conduct regular SWOT analyses to assess and address market dynamics. Collaborates with the Marketing team and other internal teams to execute campaigns across our channels, measure results, and evolve with an eye to continuous improvement. Supports team efforts and builds authentic relationships with individuals in work groups and teams. Consistently demonstrates and lives Point B cultural tenets and values. Participates in firm culture activities to connect regularly with other Point B'ers.WHAT WE OFFER:
An environment that encourages you to identify new opportunities and the support to make it happen The opportunity to build and be part of a fun and collaborative culture with teams that are as passionate about their communities as they are about their work A comprehensive, flexible Total Rewards program that supports and recognizes each individual's unique needs and contributions to the firmWHAT WE EXPECT YOU'VE ALREADY DONE:
B.A. or B.S. degree 10+years business-to-business services marketing experience Product marketing experience preferred Proven track record of successfully launching and marketing products. Strong analytical skills with the ability to translate data into actionable insights. Excellent written and verbal communication skills. Proficiency in marketing automation tools, CRM systems, and analytics platforms. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Leadership skills with experience managing and mentoring junior team members. Creative thinker with a passion for innovation and continuous improvement.THE KIND OF PEOPLE WE LOOK FOR:
Innate problem solvers who want to grow in a flexible, collaborative culture Engaging leaders who make a positive impact on their firm, clients, and communities Successful in ambiguous environments Desire to and ability to learn Passion for Point B's Mission, Vision, Values & Culture Gets it done brand and attitude Ability to work from home Ability to work non-standard work hours when necessaryCOMPENSATION AND BENEFITS:
The estimated salary range for this role is $125,500-$229,000 USD per year. This salary range is provided as required by local and state law as applicable. Individual salaries vary on a number of factors including but not limited to geography, skills, education, experience and unique qualifications where applicable. Bonuses are awarded at Point B's discretion and are based upon individual contributions and overall firm performance.INTRIGUED TO LEARN MORE?
When you apply for this role, your information will be personally reviewed by our talent acquisition team (not by a robot). You can expect to hear back from us with feedback if we think there could be a fit and what next steps look like.
WHAT MAKES POINT B DIFFERENT?
Our Founding Purpose and Values. Because our teams help organizations solve their greatest challenges, we've created an inclusive culture that attracts and retains the world's best talent. Be part of a collaborative culture where we build lasting relationships with each other, our customers, and our communities. Benefits - Point B rewards high performance with a total rewards approach that includes competitive base pay, benefits, and short-and long-term incentives - as well as flexibility, leadership development opportunities, and a culture designed to help our diverse team of individuals flourish. Employee Ownership - We give employees a voice in directing their careers and the growth of our firm. Our Employee Stock Ownership Plan is a non-contributory retirement vehicle that grows over time from annual allocations (based on individual compensation) and the value of our company. Award winning - We are proud to be named a Best Workplace in the US by Fortune magazine, Best Workplaces for Millennials, and Best Workplaces for Women in addition to other awards regarding our workplace inclusivity. Point B is an
equal-opportunity employer
committed to a diverse workforce. We provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. You can read more about our commitment to diversity on our website. Point B is committed to providing equal opportunities for persons with disabilities or religious observances, which includes providing reasonable accommodation for in any individuals with disabilities or for religious purposes. Applicants with disabilities may contact our Accommodations team at applicantaccommodations@pointb.com or 206-517-5000 to request and arrange for accommodations through the application and/or recruiting process. If you need assistance to accommodate a disability or religious observance, you may request an accommodation at any time. Please note: This mailbox is only for accommodation requests or questions. Please use the Contact Us form for any recruiting inquires. Legal Information for Job Seekers can be accessed on our Careers Website.Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.