Director of Marketing and Communications

About Room to GrowRoom to Grow is a nonprofit organization dedicated to the vision that one day all parents will have the resources they need to unlock their families’ potential and become champions for babies and their community. Its mission is to offer structured parent support, material goods, and community connections to support parents as they activate their natural strengths and expand their knowledge, so children thrive from the start. Room to Grow was founded in New York in 1998 and expanded to Boston in 2005, currently partnering with over 1,500 families with an annual budget of $8.5M and a team of 50+ passionate and dedicated staff members.Room to Grow uses a two-generation, preventative, and strengths-based approach to engage families. Through its unique program, parents and caregivers partner with program staff to develop strategies to support their child's development, select the material items that their child needs, and connect with community resources that can expand their support network. Room to Grow program staff work alongside parents and caregivers as they build upon their existing skill sets and parenting styles and promote the well-being of their children and family.As an entrepreneurial and growth-oriented organization, Room to Grow is in an exciting period of development as it continues to expand its reach and impact in Boston, New York and Chicago.Position SummaryReporting to the Chief External Engagement Officer, the Director of Marketing and Communications is responsible for leading all marketing, communications, public relations, and event activities for Room to Grow. The Director will drive the development and execution of strategies that enhance Room to Grow’s brand and reputation, promote its program and mission, and increase financial support. This position will collaborate closely with the leadership team to develop and lead on national and organizational-wide strategies and will also partner with Regional Directors in New York, Boston and Chicago to adapt and execute strategies at the local level.The ideal candidate will be an experienced marketer who is entrepreneurial, creative, data-driven, and passionate about Room to Grow and the advancement of our mission. The candidate will have a track record of achieving measurable results through innovative marketing programs and communications across various types of channels, including social, digital media, and PR.This is a full-time hybrid role requiring 2-3 days per week in person at one of our Room to Grow locations. Candidates in New York are preferred, candidates in Boston will be considered.Position ResponsibilitiesResponsibilities include, but are not limited to:Strategic Leadership and Team ManagementDevelop and implement a comprehensive and actionable marketing, communications, public relations, and event strategyInspire, mentor, and lead a 4-person team; foster a collaborative and innovative team culture that encourages creativity and continuous improvementMarketing and CommunicationsPlan, execute, and evaluate robust content marketing strategies across multiple channels and mediums to promote organization and key prioritiesOversee the content creation for Room to Grow’s owned channels including social media, website, email marketing and blogsSteward and build Room to Grow’s brand and public reputation through targeted campaigns, partnerships, events, and media engagementDirect the creation of all print and electronic collateral (e.g. annual reports, fundraising appeals, one-pagers, presentation decks), and ensure that content is accurate, up-to-date, and accessibleOversee storytelling and program content collection such as writing participant highlights and coordinating video and photo shootsCoordinate internal team communicationsEngage, enlist, and train staff and board members to serve as ambassadors of the organizationProvide written communication support to team members as needed, including copy-editing and development of language bankPublic RelationsIn partnership with Room to Grow’s PR firm, elevate Room to Grow as a leader in the early childhood field and local nonprofit landscape by identifying and managing media opportunitiesDrive thought leadership strategy and activities including seeking out and securing PR engagements (e.g. speaking and writing opportunities, conferences, panels, interviews)EventsIn partnership with the Chief External Engagement Officer, develop Room to Grow’s event strategy and align to mission, operations, and revenue goalsOversee the planning, execution, production, and evaluation of all eventsLead the special events team in the development and management of event timelines, annual plans, budgets, and deliverables, ensuring consistent tracking, reconciliation, and forecastingAnalyze event performance metrics and make data-driven decisions to optimize ROIPartnershipsCreate and support relationships with celebrities and influencers, including Room to Grow Ambassadors, for engagement and media opportunitiesDesign and execute influencer engagement campaigns that align with organizational prioritiesDevelop and manage corporate and brand partnerships to raise funds, inventory, and awareness (e.g. cause-marketing, co-branded content)Qualifications and ExperienceA passion for the mission, vision, and core values of Room to Grow7-10 years relevant experience in marketing and communications; background in nonprofit or mission-driven companies preferred but not requiredSubstantial experience in developing and executing vision, strategy, and workflows for marketing and/or communications within an organization or departmentMarketing, communications, and branding acumen with superior interpersonal, written, and verbal communication skillsCreative instincts and strong visual eye, with an astute ability to convey and steer creative direction; hands-on design experience a plus (e.g. Adobe Creative Cloud applications)Experience overseeing websites and social media and familiarity with digital marketing tools such as Google AdWords, Google Analytics, Constant Contact, Salesforce (or equivalents)Cross-cultural interpersonal skills, a history of building strong relationships with diverse stakeholders and colleagues, as well as strong listening skillsSuperb critical thinking skills, with the ability to synthesize complex information, confidently make recommendations based on data, and work with an action-oriented mindsetAn ability to handle pressure with equanimity and to thrive in an entrepreneurial, fast-paced, and accountability-focused organization; a roll-up-your-sleeves attitudeAbility to travel within the US (5-10%)Core CompetenciesMission and Culture Alignment -

Allows a candidate to thrive at Room to Grow and to be highly motivated by the organization’s work and mission. A successful candidate:Embodies RtG core values, including integrity, respect, growth, collaboration, community and inclusionArticulates an authentic passion for and unwavering belief in RtG’s mission, demonstrating a commitment to and literacy around the issues of equity that undergird the workNavigates ambiguity and pivots with ease; presents as collaborative and flexible with a strong service mentality and ability to navigate a local/national structureModels transparency as a leader and encourages open dialogue and inclusivityDemonstrates a growth mindset; approaches work with a learning orientation, continuously seeking to improve his or her own work and the work of the organizationPossesses a deep appreciation for diversity, equity and inclusion and seeks to bring people together along lines of difference; is able to model this value in Room to Grow’s internal work by treating our diverse population of families with sensitivity, respect, compassion, and dignity, as well as demonstrating this value with an external presenceCommunication -

Allows a candidate to represent the organization across a range of internal and external stakeholders and share written and verbal information in a clear and compelling manner.Effectively engages current and prospective stakeholders with compelling anecdotes and insightful narrative to allow for a warm and inclusive connection with Room to GrowStrategically leads on department

communications with a focus on effectively sharing the organization’s mission with a consistent voice and messageApplies the utmost discretion and judgment when communicating with internal and external stakeholders, striking the balance between keeping individuals informed and maintaining internal confidentialityStrategic Thinking

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Allows a candidate to synthesize information and extract key findings and trends in order to develop, communicate, and execute strategy. A successful candidate:Develops a shared vision while using expertise and resourcefulness to develop innovative plans and opportunities, giving thorough thought to risk and overall integrity to Room to Grow’s missionPossesses a deep understanding of financial analysis to create predictive scenarios that drive action and decision-making with multiple stakeholdersNaturally and effectively translates a vision for a team, department, or organization into effective strategies for execution, setting ambitious goals, and delivering resultsKeeps abreast of emerging trends, local current events, updates from community partners, and feedback from stakeholders to inform and analyze organizational processes and directionActs as a leader by constantly acquiring knowledge and insights and promoting the sharing of knowledge not only across departments, but also across the entire organizationResourcefulness

- Enables a candidate to respond to difficult and complex situations quickly, responsibly, and respectfully with all constituents involved. A successful candidate:Provides leadership and guidance to team members when faced with challenging situations or unexpected issuesEncourages productivity and growth throughout the organization that inspires confidence, integrity, and resilienceRecovers quickly from setbacks, not allowing unexpected situations to derail progress at work or alter the tone of the organizationEstablishes and maintains a calm and inclusive environment, built on respect of everyone involved with Room to Grow, both internal and externalReasonable AccommodationsWe are committed to an inclusive interview experience, including providing reasonable accommodations to applicants with disabilities. We encourage you to share any required accommodations with elise.spector@roomtogrow.org, who will treat your requests as confidentially as possible.Diversity, Equity, and InclusionWe view differences between individuals (e.g., race, gender, age, cultural heritage, physical ability, education, beliefs, and lifestyle) as an asset. We celebrate what makes us unique and strive to create an inclusive environment for all. We are focused on fostering a culture of empowerment in an effort to better understand and serve the multifaceted cultures and identities of all of those within the Room to Grow community. At Room to Grow, our DEI efforts focus on uplifting the experiences and perspectives of underrepresented groups and doing the work that draws out the best in all of us.