Flow
Digital Marketing Specialist - Contractor (Part-Time)
Flow, New York, New York, us, 10261
About the Company
Flow aims to create a superior living environment that enhances the lives of our residents and communities by developing, acquiring, owning, and managing multifamily apartment buildings and the services and technology inside those buildings.
Fulfilling our mission will require an exceptional group of people whose collective output is greater than the sum of its individual parts. Our team members are energized by the opportunity to impact our residents' lives in meaningful ways. They are bold and creatively ambitious, driven by relentlessly high standards, act with a sense of urgency and accountability, and always, above all, operate with integrity, loyalty, and trust.
About the Role
The Digital Marketing Specialist is a critical role responsible for maintaining and implementing comprehensive advertising strategies that will drive top-of-funnel growth for FOL Management properties. The position encompasses a broad scope of activities including digital advertising, ILS channel management, SEO, and guerilla marketing initiatives. This role will work closely with the Director of Marketing and other senior leaders to align marketing strategies with business goals.
ResponsibilitiesAssist with top of the funnel in each one of FOL Management propertiesDevelop, implement, and oversee the overall marketing strategy to each one of our properties that aligned with company objectivesContribute to digital campaigns across channels such as social media, email marketing, PPC, and display ads to maximize online visibility and lead generationConduct keyword research, social listening, analysis/insights/recommendationsOptimize existing Paid search campaign and create new campaigns as neededOptimize the performance of Internet Listing Services (ILS) to increase quality leads and conversionsImplement effective SEO strategies to improve search engine rankings and drive organic trafficIdeal Background
Bachelor's degree in Marketing, Business, or related fieldMinimum of 5 years of Marketing experience, with 3 years of Paid Ad experienceStrong expertise in digital advertising, SEO, and performance analyticsProven track record in developing and executing successful marketing campaignsExceptional communication and leadership skillsHighly creative with experience in identifying target audiences and devising campaigns that engage, inform, and motivateCreative thinker with the ability to identify innovative marketing opportunitiesExperience in real estate, hospitality, and/or magazine subscriptions is a plusFamiliarity with property management software and CRM systems is a plus>
$40 - $55 an hour
Benefits
• Fully employer-paid benefits (Medical / Dental / Vision / Disability / Life)
• Paid time off and 13 paid holidays
• 401(k) retirement plan
• Healthcare and Dependent Care Flexible Spending Accounts (FSAs)
• Pre-tax commuter benefits
• Employee Assistance Program (EAP), free therapy through SpringHealth, acupuncture, and other wellness offerings
Flow is proud to be an equal opportunity workplace and hires regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity and/or expression, pregnancy, Veteran status any other characteristic protected by federal, state or local law. In addition, we provide reasonable accommodation for qualified individuals with disabilities.
Flow aims to create a superior living environment that enhances the lives of our residents and communities by developing, acquiring, owning, and managing multifamily apartment buildings and the services and technology inside those buildings.
Fulfilling our mission will require an exceptional group of people whose collective output is greater than the sum of its individual parts. Our team members are energized by the opportunity to impact our residents' lives in meaningful ways. They are bold and creatively ambitious, driven by relentlessly high standards, act with a sense of urgency and accountability, and always, above all, operate with integrity, loyalty, and trust.
About the Role
The Digital Marketing Specialist is a critical role responsible for maintaining and implementing comprehensive advertising strategies that will drive top-of-funnel growth for FOL Management properties. The position encompasses a broad scope of activities including digital advertising, ILS channel management, SEO, and guerilla marketing initiatives. This role will work closely with the Director of Marketing and other senior leaders to align marketing strategies with business goals.
ResponsibilitiesAssist with top of the funnel in each one of FOL Management propertiesDevelop, implement, and oversee the overall marketing strategy to each one of our properties that aligned with company objectivesContribute to digital campaigns across channels such as social media, email marketing, PPC, and display ads to maximize online visibility and lead generationConduct keyword research, social listening, analysis/insights/recommendationsOptimize existing Paid search campaign and create new campaigns as neededOptimize the performance of Internet Listing Services (ILS) to increase quality leads and conversionsImplement effective SEO strategies to improve search engine rankings and drive organic trafficIdeal Background
Bachelor's degree in Marketing, Business, or related fieldMinimum of 5 years of Marketing experience, with 3 years of Paid Ad experienceStrong expertise in digital advertising, SEO, and performance analyticsProven track record in developing and executing successful marketing campaignsExceptional communication and leadership skillsHighly creative with experience in identifying target audiences and devising campaigns that engage, inform, and motivateCreative thinker with the ability to identify innovative marketing opportunitiesExperience in real estate, hospitality, and/or magazine subscriptions is a plusFamiliarity with property management software and CRM systems is a plus>
$40 - $55 an hour
Benefits
• Fully employer-paid benefits (Medical / Dental / Vision / Disability / Life)
• Paid time off and 13 paid holidays
• 401(k) retirement plan
• Healthcare and Dependent Care Flexible Spending Accounts (FSAs)
• Pre-tax commuter benefits
• Employee Assistance Program (EAP), free therapy through SpringHealth, acupuncture, and other wellness offerings
Flow is proud to be an equal opportunity workplace and hires regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity and/or expression, pregnancy, Veteran status any other characteristic protected by federal, state or local law. In addition, we provide reasonable accommodation for qualified individuals with disabilities.