National Development
Digital Marketing Manager
National Development, Newton, Massachusetts, United States, 02165
Digital Marketing Manager
Overview
As the Digital Marketing Manager, you will play a pivotal role in shaping and executing the marketing strategy to drive leasing success across National Development's property portfolio. Leveraging your digital marketing expertise, you will collaborate with the firm's residential and commercial business leaders and onsite teams, to create and execute marketing plans that align with property goals and ensure consistent deployment across the firm's portfolio. You are a self-starter who is comfortable setting marketing strategies and rolling up your sleeves to execute digital tactics while leveraging a data-driven approach. You will report to the VP of Marketing & Communications.
Key responsibilities:Own the strategy and execution of property marketing efforts to achieve performance goals across National Development's residential and commercial portfolio. Develop annual marketing plans and budgets in collaboration with property managers and business leaders.Collaborate with onsite teams and operations to review individual property performance to ensure occupancy and traffic generation goals are achieved. Track and analyze marketing data (Google Analytics, AdWords, social media metrics, etc.) to ensure the success of property campaigns and identify areas for opportunity and growth.Shape the paid media strategy for all National Development assets to achieve property performance goals. This includes search-engine pay-per-click (PPC) ads, digital display advertising, social media advertising, search engine optimization (SEO) and search engine marketing (SEM) campaigns. Lead Geotargeting, Geofencing, ILS, and email campaigns. Ensure vendor accountability to National Development's brands, efficacy, and budget.Coordinate the overall strategy and messaging for each property. Ensure that messaging is consistent across all channels (digital, social, print, collateral, etc.).Serve as social media champion for residential and commercial assets. Identify Social Ambassadors for each property and train, monitor, and guide them to achieve impact. Establish and communicate best practices.Manage the creation and maintenance of all National Development property websites leveraging external partners and IT as needed. Review the organic placement of each website regularly and adjust keywords, tags, etc. as needed.Collaborate with graphic design and leasing partners to produce and maintain all property collateral and signage including brochures, advertorial, direct mail, and any additional print marketing campaigns.Collaborate with leasing partners and Events Coordinator to ensure commercial and residential events are effectively marketed and executed.Takes initiative to identify, research, and launch cutting-edge digital programs to increase property performance.Assist with corporate digital marketing initiatives as needed.Recommended skills and experience:
Minimum of five years' experience in a digital marketing role.Proven experience managing SEO, SEM, and social media campaigns.Expert with digital, CMS systems, Google Analytics, and other marketing-related products. Experience with Jonah is a plus.Strong critical thinking skills.Experience managing external partners and corresponding budgets.Exceptional project management skills.Has an eye for design, and understands what elements make unique creative content.Maintains a positive mindset and is a great collaborator.Experience marketing real estate developments in lease-up are desired.Bachelor's degree in a related field or equivalent progressive experience in marketing.What We Bring to You:
At National Development, we believe our greatest asset is our people. We are committed to supporting your health and wellbeing through a comprehensive benefits package designed to help you thrive both personally and professionally. Our benefits take into consideration everything from career development to family matters, health and wellness, and future planning:
Affordable Health, Dental and Vision Plans to ensure you and your family are well cared for.Flexible Spending Plans (Medical & Dependent Care)Life Insurance and LTD to protect you and your loved ones.Employee Assistance Program, offering access to various life management resources, including confidential support for your mental health and wellbeing.Employee Wellness Incentives to keep you active and informed.Company-matched 401K to help you build a secure financial future.Tuition Reimbursement Program to support you in continued learning and professional growth.Paid Time-off to promote optimal work life balance.
National Development is proudly an
Equal Opportunity Employer (EEO)
and encourages qualified minority, female, veteran, and disabled candidates to apply and be considered for open positions. We do not discriminate against employees or prospective employees based on race, color, religion, national origin, age, sex, sexual orientation, gender identity, disability, age, or military status.
Overview
As the Digital Marketing Manager, you will play a pivotal role in shaping and executing the marketing strategy to drive leasing success across National Development's property portfolio. Leveraging your digital marketing expertise, you will collaborate with the firm's residential and commercial business leaders and onsite teams, to create and execute marketing plans that align with property goals and ensure consistent deployment across the firm's portfolio. You are a self-starter who is comfortable setting marketing strategies and rolling up your sleeves to execute digital tactics while leveraging a data-driven approach. You will report to the VP of Marketing & Communications.
Key responsibilities:Own the strategy and execution of property marketing efforts to achieve performance goals across National Development's residential and commercial portfolio. Develop annual marketing plans and budgets in collaboration with property managers and business leaders.Collaborate with onsite teams and operations to review individual property performance to ensure occupancy and traffic generation goals are achieved. Track and analyze marketing data (Google Analytics, AdWords, social media metrics, etc.) to ensure the success of property campaigns and identify areas for opportunity and growth.Shape the paid media strategy for all National Development assets to achieve property performance goals. This includes search-engine pay-per-click (PPC) ads, digital display advertising, social media advertising, search engine optimization (SEO) and search engine marketing (SEM) campaigns. Lead Geotargeting, Geofencing, ILS, and email campaigns. Ensure vendor accountability to National Development's brands, efficacy, and budget.Coordinate the overall strategy and messaging for each property. Ensure that messaging is consistent across all channels (digital, social, print, collateral, etc.).Serve as social media champion for residential and commercial assets. Identify Social Ambassadors for each property and train, monitor, and guide them to achieve impact. Establish and communicate best practices.Manage the creation and maintenance of all National Development property websites leveraging external partners and IT as needed. Review the organic placement of each website regularly and adjust keywords, tags, etc. as needed.Collaborate with graphic design and leasing partners to produce and maintain all property collateral and signage including brochures, advertorial, direct mail, and any additional print marketing campaigns.Collaborate with leasing partners and Events Coordinator to ensure commercial and residential events are effectively marketed and executed.Takes initiative to identify, research, and launch cutting-edge digital programs to increase property performance.Assist with corporate digital marketing initiatives as needed.Recommended skills and experience:
Minimum of five years' experience in a digital marketing role.Proven experience managing SEO, SEM, and social media campaigns.Expert with digital, CMS systems, Google Analytics, and other marketing-related products. Experience with Jonah is a plus.Strong critical thinking skills.Experience managing external partners and corresponding budgets.Exceptional project management skills.Has an eye for design, and understands what elements make unique creative content.Maintains a positive mindset and is a great collaborator.Experience marketing real estate developments in lease-up are desired.Bachelor's degree in a related field or equivalent progressive experience in marketing.What We Bring to You:
At National Development, we believe our greatest asset is our people. We are committed to supporting your health and wellbeing through a comprehensive benefits package designed to help you thrive both personally and professionally. Our benefits take into consideration everything from career development to family matters, health and wellness, and future planning:
Affordable Health, Dental and Vision Plans to ensure you and your family are well cared for.Flexible Spending Plans (Medical & Dependent Care)Life Insurance and LTD to protect you and your loved ones.Employee Assistance Program, offering access to various life management resources, including confidential support for your mental health and wellbeing.Employee Wellness Incentives to keep you active and informed.Company-matched 401K to help you build a secure financial future.Tuition Reimbursement Program to support you in continued learning and professional growth.Paid Time-off to promote optimal work life balance.
National Development is proudly an
Equal Opportunity Employer (EEO)
and encourages qualified minority, female, veteran, and disabled candidates to apply and be considered for open positions. We do not discriminate against employees or prospective employees based on race, color, religion, national origin, age, sex, sexual orientation, gender identity, disability, age, or military status.