Lensa
Product Marketing Manager (Remote)
Lensa - Newton, Massachusetts, United States, 02165
Work at Lensa
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Overview
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Lensa is the leading career site for job seekers at every stage of their career. Our client, Bright Horizons, is seeking professionals. Apply via Lensa today!
Communicate the value of Bright Horizons’ early education and care programs, through the development of strategic revenue-driving marketing initiatives. An ideal candidate should be highly motivated and passionate about creating opportunities for families to be consumers of Bright Horizons’ family solutions products and services (e.g., Back-up Care onsite and in-home care, tutoring, senior care, petcare, college coach). This individual will maximize Bright Horizons’ visibility in the care and education space and contribute to a broad range of marketing initiatives to generate measurable growth.
Responsibilities
Develop comprehensive multi-channel marketing strategies to grow enrollment and revenue for our childcare and preschool business. Conduct market research and competitive analysis to inform product positioning and differentiation. Develop compelling messaging and positioning for our childcare and family solutions programs across channels, assets, and campaigns. Collaborate with the product team to develop go-to-market plans to launch new features/updates/products that impact the enhancement of consumer experience/enrollment growth. Track and analyze key metrics to measure the impact and success of marketing campaigns. Stay updated on industry trends and market dynamics and provide actionable insights to inform product roadmap and business strategy.
Qualifications
Bachelor's degree in Marketing - Required
Master’s Degree In Marketing - Preferred
At least 5 years in Marketing - Required
Would relevant experience be considered in lieu of applicable degree?
Yes
Minimum additional years of experience that would be considered in lieu of the applicable degree:
5 years
Additional Job Requirements
Proven experience in marketing, preferably in the childcare or education industry. Work autonomously and consult with necessary parties on key decisions. Experience developing product collateral and messaging that directly supports marketing campaigns and go-to-market initiatives Adept at managing tight timelines, competing priorities, and projects that span multiple departments Ability to cultivate strong relationships internally and externally, including client organizations and partner teams Demonstrated success in developing campaigns that measurably generate interest in a product or service Strong verbal and written communication skills Analytical thinker, capable of assessing how marketing efforts contribute to opportunity creation and organizational growth
Benefits
Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:
Medical, dental, and vision insurance 401(k) retirement plan Life insurance Long-term and short-term disability insurance Also, depending on hire date and subject to applicable eligibility requirements and accrual schedules, new employees in this role receive up to: 9 paid holidays annually; 40 hours of sick time per year based on full-time schedule, and 80hours of vacation time per year based on full-time schedule (vacation time may be used for sick leave purposes under any applicable state or local sick or safe time law).
Salary/Hourly Rate And Other Compensation Disclosures
The annual starting salary for this position is between $80,000 – 90,000 annually. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors
Deadline To Apply Information
This posting is anticipated to remain open until 5/31/2025.
Life At Bright Horizons
Our people are the heart of our company. Because we’re as committed to our own employees as we are to the children, families, and clients we serve, our collaborative workplaces are designed to grow careers and support personal lives.
Come build a brighter future with us
.
Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights (https://www.eeoc.gov/poster#:~:text=For%20printing%20/%20posting%20in%20the%20workplace) , Family and Medical Leave Act (FMLA) (https://www.dol.gov/whd/regs/compliance/posters/fmlaen.pdf) and Employee Polygraph Protection Act (EPPA) (https://www.dol.gov/whd/regs/compliance/posters/eppac.pdf) .
If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at 855-877-6866 or bhrecruit@brighthorizons.com . Determinations on requests for reasonable accommodation will be made on a case-by-case basis. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries IT Services and IT Consulting Referrals increase your chances of interviewing at Lensa by 2x Sign in to set job alerts for “Product Marketing Manager” roles.
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Communicate the value of Bright Horizons’ early education and care programs, through the development of strategic revenue-driving marketing initiatives. An ideal candidate should be highly motivated and passionate about creating opportunities for families to be consumers of Bright Horizons’ family solutions products and services (e.g., Back-up Care onsite and in-home care, tutoring, senior care, petcare, college coach). This individual will maximize Bright Horizons’ visibility in the care and education space and contribute to a broad range of marketing initiatives to generate measurable growth.
Responsibilities
Develop comprehensive multi-channel marketing strategies to grow enrollment and revenue for our childcare and preschool business. Conduct market research and competitive analysis to inform product positioning and differentiation. Develop compelling messaging and positioning for our childcare and family solutions programs across channels, assets, and campaigns. Collaborate with the product team to develop go-to-market plans to launch new features/updates/products that impact the enhancement of consumer experience/enrollment growth. Track and analyze key metrics to measure the impact and success of marketing campaigns. Stay updated on industry trends and market dynamics and provide actionable insights to inform product roadmap and business strategy.
Qualifications
Bachelor's degree in Marketing - Required
Master’s Degree In Marketing - Preferred
At least 5 years in Marketing - Required
Would relevant experience be considered in lieu of applicable degree?
Yes
Minimum additional years of experience that would be considered in lieu of the applicable degree:
5 years
Additional Job Requirements
Proven experience in marketing, preferably in the childcare or education industry. Work autonomously and consult with necessary parties on key decisions. Experience developing product collateral and messaging that directly supports marketing campaigns and go-to-market initiatives Adept at managing tight timelines, competing priorities, and projects that span multiple departments Ability to cultivate strong relationships internally and externally, including client organizations and partner teams Demonstrated success in developing campaigns that measurably generate interest in a product or service Strong verbal and written communication skills Analytical thinker, capable of assessing how marketing efforts contribute to opportunity creation and organizational growth
Benefits
Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:
Medical, dental, and vision insurance 401(k) retirement plan Life insurance Long-term and short-term disability insurance Also, depending on hire date and subject to applicable eligibility requirements and accrual schedules, new employees in this role receive up to: 9 paid holidays annually; 40 hours of sick time per year based on full-time schedule, and 80hours of vacation time per year based on full-time schedule (vacation time may be used for sick leave purposes under any applicable state or local sick or safe time law).
Salary/Hourly Rate And Other Compensation Disclosures
The annual starting salary for this position is between $80,000 – 90,000 annually. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors
Deadline To Apply Information
This posting is anticipated to remain open until 5/31/2025.
Life At Bright Horizons
Our people are the heart of our company. Because we’re as committed to our own employees as we are to the children, families, and clients we serve, our collaborative workplaces are designed to grow careers and support personal lives.
Come build a brighter future with us
.
Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights (https://www.eeoc.gov/poster#:~:text=For%20printing%20/%20posting%20in%20the%20workplace) , Family and Medical Leave Act (FMLA) (https://www.dol.gov/whd/regs/compliance/posters/fmlaen.pdf) and Employee Polygraph Protection Act (EPPA) (https://www.dol.gov/whd/regs/compliance/posters/eppac.pdf) .
If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at 855-877-6866 or bhrecruit@brighthorizons.com . Determinations on requests for reasonable accommodation will be made on a case-by-case basis. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries IT Services and IT Consulting Referrals increase your chances of interviewing at Lensa by 2x Sign in to set job alerts for “Product Marketing Manager” roles.
Product Marketing - Associate Manager/Manager
Boston, MA $55,000.00-$90,000.00 6 days ago Massachusetts, United States $25.00-$35.00 3 days ago Senior Product Marketing Manager, HPE Storage
Director, Product Marketing (Life Science SaaS)
Product Marketing Manager, Life Sciences & Research
Boston, MA $120,000.00-$120,000.00 2 weeks ago Boston, MA $75,000.00-$175,000.00 4 days ago Boston, MA $75,000.00-$175,000.00 4 days ago Director of Marketing, Government Solutions
Product Marketing - Associate Manager/Manager
Boston, MA $150,000.00-$180,000.00 5 days ago Associate Director/Director, Marketing Strategy & Operations, US Marketing
Principal Product Marketing Manager, AI Observability
Waltham, MA $160,000.00-$200,000.00 1 week ago Product Marketing - Associate Director / Director
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr