Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space? At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue. We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.
About Informa TechTarget :
Informa TechTarget (Nasdaq : TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI. With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets. Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with :
Trusted information that shapes the industry and informs investment
Intelligence and advice that guides and influences strategy
Advertising that grows reputation and establishes thought leadership
Custom content that engages and prompts action
Intent and demand generation that more precisely targets and converts
Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.
Job Description
Are you ready to drive global marketing strategy and accelerate growth for a leading B2B company? We're looking for a visionary leader to join our team as Chief Marketing Officer (CMO), reporting directly to the Chief Revenue Officer. As CMO, you'll play a crucial role in our mission to become the premier "B2B Growth Accelerator" in the industry. Your strategic vision and leadership will be key to achieving our ambitious goal of doubling the size of our business in just five years.
What you'll do :
Create and execute a comprehensive global marketing strategy that drives double-digit organic revenue growth
Oversee marketing activities across multiple B2B business units, ensuring synergy and alignment
Collaborate with the wider Informa Marketing community to deliver market-leading marketing and brand initiatives, in line with overall Informa strategies
Develop and implement strategies for brand, product, and demand marketing that clearly communicate our value proposition
Enhance our market presence through corporate communications, thought leadership, and strategic partnerships
Drive demand generation to create qualified sales opportunities aligned with our revenue goals
Optimize our marketing technology stack and implement data-driven strategies, aligned to the Informa vision overall
Manage budgets efficiently and report on marketing ROI and key performance indicators
Shape broader business and product strategies through your marketing expertise
Your impact :
Position our company as a clear leader in the B2B space, committed to delivering exceptional customer outcomes
Build and nurture relationships with key stakeholders, including clients, investors, and industry influencers
Represent the company at industry events and contribute thought leadership, establishing yourself as a voice in the market
Transform and scale our marketing function as the company evolves
Act as a key ambassador for Informa TechTarget, elevating the company's unique services through speaking engagements at conferences and online showcases, while cultivating and nurturing C-Level relationships within key accounts
Qualifications
Proven track record of delivering results in complex global environments
Experience in managing and leading large, multi-discipline teams
Expertise in modern, data-driven marketing techniques, particularly in the digital space
Strategic thinking and ability to align marketing efforts with business objectives
Excellent communication and interpersonal skills
Salary range for this role is $260,000 - $300,000 + bonus + equity. We encourage candidates who are excited about the role and believe they could make a significant impact, even if they don't meet every requirement, to apply.
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Chief Marketing Officer (CMO)