Alabama Community College System
Director of Marketing and Public Relations
Alabama Community College System, Montgomery, Alabama, United States, 36136
Salary:
$65,000.00 - $75,000.00 Annually
Location :
Montgomery, AL
Job Type:
Full-Time
Job Number:
04730
College/Division:
TSCC-601020-Development
Opening Date:
06/21/2024
Closing Date:
6/28/2024 11:59 PM Central
Campus Location:
Trenholm State Community College
Position Summary
The Director of Marketing and Public Relations serves as the communication liaison for the College and provides day-to-day management of the College's marketing and public relations activities. The Director of Marketing and Public Relations is responsible for leading, supporting, and coordinating the College's public relations with internal and external stakeholders, all news media including print and electronic, community groups, and the public. This position works closely with all entities of the College to create a comprehensive, proactive public relations strategy and marketing plan for the College. The Director of Public Relations leads the College's marketing efforts for all areas of the College in support of the College's goals and needs. The Director of Public Relations ensures that branded messages are conveyed appropriately, edited, consistent, timely, and relevant.
Salary Schedule-C3Essential Duties and Responsibilities
Develops and implements a strategic plan for the marketing and public relations department to include targeted enrollment initiatives, using data and input from the College, community, partners stakeholders, peer institutions, and research.
Maintains professionalism in communications and presents a favorable image of the College at all times.
Maintains effective working relations with all media outlets.
Maintains positive, effective, cooperative, and professional relationships with team members internally and externally.
Manages internal and external communication efforts.
Creates and sustains social media presence and online communities.
Writes press releases, articles, announcements, presentations, profiles, and stories highlighting students and programs that support the College and campus communications to meet the College's outreach efforts.
Develops and maintains electronic periodicals, reviews publications, drafts media releases, participates in recruitment activities, and represents the College at activities and events.
Coordinates and supervises all media relations for the College to ensure accurate and timely coverage of College events and news.
Works in conjunction with the Information Technology Department to monitor, maintain, and continually improve the College's website and social media communications in support of the College's marketing goals.
Coordinates and directs all college marketing and community activities to best represent the College to a variety of audiences in an effort to increase student enrollment and the overall college advertising campaign.
Works closely with the Department Heads, Deans, and Directors regarding the printing, production, and quality assurance of all brochures, flyers, and informational publications that relate to the College and its programs.
Arranges and organizes media days to facilitate positive relationship building and dialog between college officials and representatives from print and electronic media.
Schedules and facilitates regular media exposure for the President and College.
Provides marketing and media support for College-sponsored events and activities on all campuses including those sponsored by the Foundation and Alumni Association.
Manages daily reports to the Alabama Community College System office.
Works with Security on Crisis Management Plan and directs crisis communications for emergency situations.
Manages projects and plan/organize events such as press conferences, exhibitions, open house, and press tours.
Coordinates and collaborates with outsourced resources to manage marketing and communications goals and objectives to include graphic design, banner advertising, digital signage, billboard advertising, and all other internal and external communications.
Coordinates the photography and video needs and other relevant activities for special College events.
Responds to media requests for information and develops positive and productive relationships with media contacts.
Manages the budget of the marketing and public relations department.
Oversees printing, production, and distribution of the annual College report.
Represents the College on various local and state committee(s), taskforce(s) and/or professional organizations to advance the institutional mission and community quality of life.
Performs other duties as assigned by the Dean of Student Affairs and Information Services.
Complies with all policies of the ACCS Board of Trustees, the Alabama Community College System, and the College.Qualifications
Required Qualifications:
Bachelor's degree in communications, journalism, marketing, or public relations from a regionally accredited institution.
Two (2) years of experience in public relations or marketing.Required Knowledge, Skills, & Abilities:
Ability to work independently, receiving a minimum of supervision and guidance.
Effective oral and written communication skills.
Ability to function in an automated work environment.
Ability to plan, organize, coordinate, and manage complicated tasks.
Ability to lead staff to achieve productivity.
Ability to utilize a PC and related hardware and software, including Microsoft Word, Excel, PowerPoint, and Outlook.
Ability to communicate by using PC, telephone, and written media.
Application Procedures/Additional Information
Applicants must meet the minimum qualifications as indicated on this vacancy notice and must submit a completed online application packet to be considered for this position. Applicants who fail to submit all required information will not be considered. Only applications received during the period of this announcement will be considered. A complete application packet consists of:
Trenholm State Community College online employment application.A current resume, including three (3) references.Copy of transcripts that demonstrate the required educational qualifications must be included and must identify the applicant, institution, degree, and date conferred.
APPLICATION DEADLINE : Complete application files will be accepted by the Office of Human Resources on a continuous basis and remain active for one year for available positions. Incomplete application packets will eliminate the possibility of a position opportunity.
EEOC, E-VERIFY, BACKGROUND CHECK STATEMENTS:
Trenholm State Community College is an equal opportunity employer. It is the official policy of the Alabama Community College System, that no person shall, on the grounds of race, color, disability, gender, religion, creed, national origin, or age, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any program, activity, or employment. Trenholm State Community College will make reasonable accommodations for qualified disabled applicants or employees.
Trenholm State Community College reserves the right to withdraw this job announcement at any time prior to the awarding. More than one position in the same job classification may be filled from the applicants for this position should another vacancy occur during the search process. Any offer of employment is contingent upon a satisfactory criminal background investigation. The applicant will be responsible for the cost of the criminal background investigation.
This employer participates in E-Verify.
Sick LeaveAll regular full-time non-instructional staff earns one day of sick leave which is the equivalent of 8 hours of sick leave per month. Unused sick leave is rolled over to the following year. Upon retirement, employees are allowed to convert unused sick time into service time for the purpose of retirement. Further retirement benefits may be found on this page under Alabama Teacher's Retirement.8 hours per month(may accumulate an unlimited number)
Annual LeaveAll regular full-time non-instructional staff earn annual leave per month. A complete description of leave benefits can be found with the Human Resources office.0-4 years 8 hours per month5-9 years 10 hours per month10-14 years 12 hours per month15-19 years 14 hours per month20+ 16 hours per month(may accumulate up to 480 hours)
Personal LeaveAll regular full-time non-instructional staff earns up to two (2) regularly scheduled workdays of personal leave per leave year.Unused Personal Leave converts to sick leave if not used.(converts to sick leave at the end of August each year if not used)
Professional LeaveUp to 10 days a year of professional development leave with pay may be granted by the President.
HolidaysNew Year's DayMartin Luther King/Robert E. Lee BirthdayNational Memorial DayIndependence DayLabor DayVeterans DayThanksgiving DayDay after Thanksgiving DayChristmas EveChristmas Day15 (5 locally assigned)
Contracted Work Days260
RetirementThe TRS was established in 1939 to provide benefits to qualified persons employed by state-supported educational institutions. Responsibility for the management and administration of the TRS is vested in its Board of Control. The Boards of Control elect the Secretary-Treasurer who serves as the Chief Executive Officer of the RSA and is responsible for the day-to-day management of the RSA. The TRS is a defined benefit plan qualified under Section 401(a) of the Internal Revenue Code. For more information visit All regular full-time and part-time employees (non-temporary and non- student) who work at least 20 hours per week are required to participate in The Teachers' Retirement System of Alabama.Tier I
- Pays 7.50% monthly. State matches 12.59% (effective 10/01/22)Tier II
- Pays 6.20% monthly. State matches 11.44% (effective 10/01/22)Law Enforcement Officers :Tier I -Pays 8.50% monthly. State matches 12.59%(effective 10/01/22)Tier II - Pays 7.20% monthly. State matches 11.44% (effective 10/01/22)
Health InsurancePEEHIP, established in 1983, provides health insurance benefits for active and retired education employees and is governed by the PEEHIP Board of Control. The Boards of Control elect the Secretary-Treasurer who serves as the Chief Executive Officer of the RSA and is responsible for the day-to-day management of the RSA. For more information visit
Premium amounts:
Single $ 30Family (without Spouse but with dependents) $ 207Employee + Spouse (no dependents) $ 282Family (with Spouse and dependents*) $ 307*Includes $100 per month spousal surcharge Note: The spousal surcharge does not apply to spouses who are independently eligible for PEEHIP.
Tobacco Usage Premium
Member $ 50Spouse $ 50The tobacco premium applies only to the PEEHIP Hospital Medical and VIVA Health plans. Refer to the section to learn how you and/or your spouse can receive the non-tobacco user discount.
Wellness Premium
Member $ 50Spouse $ 50The wellness premium applies only to the Blue Cross Blue Shield Hospital Medical Group #14000 plan for non-Medicare eligible active and retired members, non-Medicare-eligible members on LOA or COBRA, and non-Medicare-eligible spouses on active or retired contracts. Refer to the section to learn how you and/or your spouse can receive a wellness premium waiver.
If desired, the employee may elect four options rather than health insurance options to include hospital indemnity, cancer, dental, and vision.
Optional Coverage Plan Premiums
Cancer, Indemnity, and Vision Single or Family (cost per plan) $ 38Dental Single $ 38 Dental Family $ 50Institution matches $800 monthly (effective 10/01/17).
Duty Hours(hours vary by campus and needs of the student)
Tuition AssistanceThis tuition waiver program is designed for all full-time instructional and non-instructional employees of The Alabama College System and the Alabama Department of Postsecondary Education and their dependents as defined under by policy. The program will be coordinated by each institution for employees within The Alabama College System and the Alabama Department of Postsecondary Education. An application form for the tuition assistance program is available in the Human Resources office and should be completed prior to registration for classes.
Employees/Dependents at two-year colleges:
1/3 waived after 1st year2/3 waived after 2nd year3/3 waived after 3rd yearNote:
Employee is vested after 10 years in Retirement System. Additional information regarding retirement may be obtained from the Retirement System Web site at www.rsa.al.gov.
01
Do you have a Bachelor's degree in communications, marketing, public relations, or a business-related field from a regionally accredited institution?
YesNo
02
Do you have 2 years of experience in public relations or marketing?
YesNo
03
Do you have the ability to work independently, receiving a minimum off supervision and guidance?
YesNo
04
Do you have effective oral and written communication skills?
YesNo
05
Do you have the ability to function in an automated work environment?
YesNo
06
Do you have the ability to plan, organize, coordinate, and manage complicated tasks
YesNo
07
Do you have the ability to lead staff to achieve productivity?
YesNo
08
Do you have the ability to utilize a PC and related hardware and software including Microsoft Word, Excel, PowerPoint, and Outlook?
YesNo
09
Do you have the ability to communicate by using a PC, telephone, and written media?
YesNo
10
Do you have a driver's license and ability to travel independently?
YesNo
11
Do you have the ability to traverse both campuses?
YesNo
12
Do you have the ability to work flexible hours?
YesNo
13
Will you be able to perform the job functions as stated in the job posting with or without reasonable accommodations?
YesNo
Required Question
$65,000.00 - $75,000.00 Annually
Location :
Montgomery, AL
Job Type:
Full-Time
Job Number:
04730
College/Division:
TSCC-601020-Development
Opening Date:
06/21/2024
Closing Date:
6/28/2024 11:59 PM Central
Campus Location:
Trenholm State Community College
Position Summary
The Director of Marketing and Public Relations serves as the communication liaison for the College and provides day-to-day management of the College's marketing and public relations activities. The Director of Marketing and Public Relations is responsible for leading, supporting, and coordinating the College's public relations with internal and external stakeholders, all news media including print and electronic, community groups, and the public. This position works closely with all entities of the College to create a comprehensive, proactive public relations strategy and marketing plan for the College. The Director of Public Relations leads the College's marketing efforts for all areas of the College in support of the College's goals and needs. The Director of Public Relations ensures that branded messages are conveyed appropriately, edited, consistent, timely, and relevant.
Salary Schedule-C3Essential Duties and Responsibilities
Develops and implements a strategic plan for the marketing and public relations department to include targeted enrollment initiatives, using data and input from the College, community, partners stakeholders, peer institutions, and research.
Maintains professionalism in communications and presents a favorable image of the College at all times.
Maintains effective working relations with all media outlets.
Maintains positive, effective, cooperative, and professional relationships with team members internally and externally.
Manages internal and external communication efforts.
Creates and sustains social media presence and online communities.
Writes press releases, articles, announcements, presentations, profiles, and stories highlighting students and programs that support the College and campus communications to meet the College's outreach efforts.
Develops and maintains electronic periodicals, reviews publications, drafts media releases, participates in recruitment activities, and represents the College at activities and events.
Coordinates and supervises all media relations for the College to ensure accurate and timely coverage of College events and news.
Works in conjunction with the Information Technology Department to monitor, maintain, and continually improve the College's website and social media communications in support of the College's marketing goals.
Coordinates and directs all college marketing and community activities to best represent the College to a variety of audiences in an effort to increase student enrollment and the overall college advertising campaign.
Works closely with the Department Heads, Deans, and Directors regarding the printing, production, and quality assurance of all brochures, flyers, and informational publications that relate to the College and its programs.
Arranges and organizes media days to facilitate positive relationship building and dialog between college officials and representatives from print and electronic media.
Schedules and facilitates regular media exposure for the President and College.
Provides marketing and media support for College-sponsored events and activities on all campuses including those sponsored by the Foundation and Alumni Association.
Manages daily reports to the Alabama Community College System office.
Works with Security on Crisis Management Plan and directs crisis communications for emergency situations.
Manages projects and plan/organize events such as press conferences, exhibitions, open house, and press tours.
Coordinates and collaborates with outsourced resources to manage marketing and communications goals and objectives to include graphic design, banner advertising, digital signage, billboard advertising, and all other internal and external communications.
Coordinates the photography and video needs and other relevant activities for special College events.
Responds to media requests for information and develops positive and productive relationships with media contacts.
Manages the budget of the marketing and public relations department.
Oversees printing, production, and distribution of the annual College report.
Represents the College on various local and state committee(s), taskforce(s) and/or professional organizations to advance the institutional mission and community quality of life.
Performs other duties as assigned by the Dean of Student Affairs and Information Services.
Complies with all policies of the ACCS Board of Trustees, the Alabama Community College System, and the College.Qualifications
Required Qualifications:
Bachelor's degree in communications, journalism, marketing, or public relations from a regionally accredited institution.
Two (2) years of experience in public relations or marketing.Required Knowledge, Skills, & Abilities:
Ability to work independently, receiving a minimum of supervision and guidance.
Effective oral and written communication skills.
Ability to function in an automated work environment.
Ability to plan, organize, coordinate, and manage complicated tasks.
Ability to lead staff to achieve productivity.
Ability to utilize a PC and related hardware and software, including Microsoft Word, Excel, PowerPoint, and Outlook.
Ability to communicate by using PC, telephone, and written media.
Application Procedures/Additional Information
Applicants must meet the minimum qualifications as indicated on this vacancy notice and must submit a completed online application packet to be considered for this position. Applicants who fail to submit all required information will not be considered. Only applications received during the period of this announcement will be considered. A complete application packet consists of:
Trenholm State Community College online employment application.A current resume, including three (3) references.Copy of transcripts that demonstrate the required educational qualifications must be included and must identify the applicant, institution, degree, and date conferred.
APPLICATION DEADLINE : Complete application files will be accepted by the Office of Human Resources on a continuous basis and remain active for one year for available positions. Incomplete application packets will eliminate the possibility of a position opportunity.
EEOC, E-VERIFY, BACKGROUND CHECK STATEMENTS:
Trenholm State Community College is an equal opportunity employer. It is the official policy of the Alabama Community College System, that no person shall, on the grounds of race, color, disability, gender, religion, creed, national origin, or age, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any program, activity, or employment. Trenholm State Community College will make reasonable accommodations for qualified disabled applicants or employees.
Trenholm State Community College reserves the right to withdraw this job announcement at any time prior to the awarding. More than one position in the same job classification may be filled from the applicants for this position should another vacancy occur during the search process. Any offer of employment is contingent upon a satisfactory criminal background investigation. The applicant will be responsible for the cost of the criminal background investigation.
This employer participates in E-Verify.
Sick LeaveAll regular full-time non-instructional staff earns one day of sick leave which is the equivalent of 8 hours of sick leave per month. Unused sick leave is rolled over to the following year. Upon retirement, employees are allowed to convert unused sick time into service time for the purpose of retirement. Further retirement benefits may be found on this page under Alabama Teacher's Retirement.8 hours per month(may accumulate an unlimited number)
Annual LeaveAll regular full-time non-instructional staff earn annual leave per month. A complete description of leave benefits can be found with the Human Resources office.0-4 years 8 hours per month5-9 years 10 hours per month10-14 years 12 hours per month15-19 years 14 hours per month20+ 16 hours per month(may accumulate up to 480 hours)
Personal LeaveAll regular full-time non-instructional staff earns up to two (2) regularly scheduled workdays of personal leave per leave year.Unused Personal Leave converts to sick leave if not used.(converts to sick leave at the end of August each year if not used)
Professional LeaveUp to 10 days a year of professional development leave with pay may be granted by the President.
HolidaysNew Year's DayMartin Luther King/Robert E. Lee BirthdayNational Memorial DayIndependence DayLabor DayVeterans DayThanksgiving DayDay after Thanksgiving DayChristmas EveChristmas Day15 (5 locally assigned)
Contracted Work Days260
RetirementThe TRS was established in 1939 to provide benefits to qualified persons employed by state-supported educational institutions. Responsibility for the management and administration of the TRS is vested in its Board of Control. The Boards of Control elect the Secretary-Treasurer who serves as the Chief Executive Officer of the RSA and is responsible for the day-to-day management of the RSA. The TRS is a defined benefit plan qualified under Section 401(a) of the Internal Revenue Code. For more information visit All regular full-time and part-time employees (non-temporary and non- student) who work at least 20 hours per week are required to participate in The Teachers' Retirement System of Alabama.Tier I
- Pays 7.50% monthly. State matches 12.59% (effective 10/01/22)Tier II
- Pays 6.20% monthly. State matches 11.44% (effective 10/01/22)Law Enforcement Officers :Tier I -Pays 8.50% monthly. State matches 12.59%(effective 10/01/22)Tier II - Pays 7.20% monthly. State matches 11.44% (effective 10/01/22)
Health InsurancePEEHIP, established in 1983, provides health insurance benefits for active and retired education employees and is governed by the PEEHIP Board of Control. The Boards of Control elect the Secretary-Treasurer who serves as the Chief Executive Officer of the RSA and is responsible for the day-to-day management of the RSA. For more information visit
Premium amounts:
Single $ 30Family (without Spouse but with dependents) $ 207Employee + Spouse (no dependents) $ 282Family (with Spouse and dependents*) $ 307*Includes $100 per month spousal surcharge Note: The spousal surcharge does not apply to spouses who are independently eligible for PEEHIP.
Tobacco Usage Premium
Member $ 50Spouse $ 50The tobacco premium applies only to the PEEHIP Hospital Medical and VIVA Health plans. Refer to the section to learn how you and/or your spouse can receive the non-tobacco user discount.
Wellness Premium
Member $ 50Spouse $ 50The wellness premium applies only to the Blue Cross Blue Shield Hospital Medical Group #14000 plan for non-Medicare eligible active and retired members, non-Medicare-eligible members on LOA or COBRA, and non-Medicare-eligible spouses on active or retired contracts. Refer to the section to learn how you and/or your spouse can receive a wellness premium waiver.
If desired, the employee may elect four options rather than health insurance options to include hospital indemnity, cancer, dental, and vision.
Optional Coverage Plan Premiums
Cancer, Indemnity, and Vision Single or Family (cost per plan) $ 38Dental Single $ 38 Dental Family $ 50Institution matches $800 monthly (effective 10/01/17).
Duty Hours(hours vary by campus and needs of the student)
Tuition AssistanceThis tuition waiver program is designed for all full-time instructional and non-instructional employees of The Alabama College System and the Alabama Department of Postsecondary Education and their dependents as defined under by policy. The program will be coordinated by each institution for employees within The Alabama College System and the Alabama Department of Postsecondary Education. An application form for the tuition assistance program is available in the Human Resources office and should be completed prior to registration for classes.
Employees/Dependents at two-year colleges:
1/3 waived after 1st year2/3 waived after 2nd year3/3 waived after 3rd yearNote:
Employee is vested after 10 years in Retirement System. Additional information regarding retirement may be obtained from the Retirement System Web site at www.rsa.al.gov.
01
Do you have a Bachelor's degree in communications, marketing, public relations, or a business-related field from a regionally accredited institution?
YesNo
02
Do you have 2 years of experience in public relations or marketing?
YesNo
03
Do you have the ability to work independently, receiving a minimum off supervision and guidance?
YesNo
04
Do you have effective oral and written communication skills?
YesNo
05
Do you have the ability to function in an automated work environment?
YesNo
06
Do you have the ability to plan, organize, coordinate, and manage complicated tasks
YesNo
07
Do you have the ability to lead staff to achieve productivity?
YesNo
08
Do you have the ability to utilize a PC and related hardware and software including Microsoft Word, Excel, PowerPoint, and Outlook?
YesNo
09
Do you have the ability to communicate by using a PC, telephone, and written media?
YesNo
10
Do you have a driver's license and ability to travel independently?
YesNo
11
Do you have the ability to traverse both campuses?
YesNo
12
Do you have the ability to work flexible hours?
YesNo
13
Will you be able to perform the job functions as stated in the job posting with or without reasonable accommodations?
YesNo
Required Question