Prime Group Holdings, LLC
Executive Vice President of Marketing
Prime Group Holdings, LLC, Saratoga Springs, New York, United States, 12866
Prime Group Holdings , LLC, a vertically-integrated private equity real estate firm focused on self storage and other alternative real estate asset classes, has an exciting opportunity for a talented
Executive Vice President of Marketing
to help drive growth in its business.With over $4 billion in assets under management managed on behalf of a global institutional investor base, Prime Group () is one of the fastest growing private equity real estate firms in the country. The firm recently completed the fundraising of its third flagship fund, Prime Storage Fund III which, at $2.5 billion, is the largest self storage dedicated fund ever raised.Headquartered in Saratoga Springs, NY, with a regional office in Jupiter, FL, the firm has more than 650 employees, including investment professionals, property managers, an investor reporting team, construction and marketing personnel and deal-sourcing professionals. Prime Group is a transaction-intensive company that is rapidly acquiring and consolidating self storage assets throughout the U.S. and Canada. With a presence in 28 states, one U.S. territory and 2 Canadian provinces, Prime Group manages all assets that it owns under the Prime Storage brand.Prime Group's success is built on a culture of respect, teamwork, business ethics, accountability and persistence. The company deeply values the strong relationships it has built with its customers, employees, investors and stakeholders.Prime Group's team members are customer and client focused - customer service is a core tenet of the firm. Prime Group especially values:Self-motivated entrepreneurs who are passionate about what they doDiligent professionals who take exceptional personal pride in their performanceThose who are eager to make a positive difference in the lives of Prime's customersPosition OverviewThe
Executive Vice President of Marketing
will lead all aspects of marketing for Prime Group's self storage business as well as its commercial real estate holdings. Additionally, this leader will work to elevate the brand of Prime Group Holdings to further its continued growth as a premier private equity company. He/she will be accountable for the strategic planning, execution and analysis of all marketing efforts. This person will lead the Marketing organization and mentor a dynamic team as well as effectively liaise with all other departments, driving a collaborative, results-oriented agenda.Reporting to the Chief Operating Officer, this individual will enable Prime Group's growth through the creation and implementation of strategic marketing plans. Digital marketing and brand enhancement are essential parts of this position.Essential ResponsibilitiesStrategically manage all aspects of Prime Group's marketing efforts, while offering insight and subject matter expertise to advance corporate objectivesDevelop and execute marketing plans with a focus on growing Prime Group's brand presence and position among the company's customers, employees, clients, investors and other stakeholdersGovern a large marketing budget that supports organizational goals and priorities (including site advertising, paid media, social media, etc.), while basing marketing spending on achieving data-driven, observable desired outcomesPossess a fluent, current understanding of advertising channels, tactics and process, particularly in the areas of content development and media placementRegularly communicate marketing efforts and results to the COO and other members of senior leadership, guided by criteria including actual-versus-projected results, value enhancement, timelines, budgets, etc.Stay abreast of the nuances within the competitive landscape, anticipate industry trends, and identify opportunities to generate organic growthCreate marketing research initiatives as may be needed, to offer tangible insight into consumer behavior with the intent to drive and optimize marketing effortsDevelop highly effective partnership and relationships with various agents/vendors, ensuring Prime Group's expectations are clearly communicatedCultivate industry and other relationships that create opportunities for the companySuccessfully work across divisions and teams within Prime Group, particularly Operations and Asset Management, so as to most efficiently scale Prime Group's business across a broad geographic physical footprintWithin the Marketing department, identify and nurture talent, promote team building and resolve conflicts in a timely and productive manner, while providing individually based feedback and advocacyEnsure marketing team members have a transparent understanding of corporate goals, objectives and executive prioritiesQualificationsMinimum of 10 years professional experience, most recently in a senior level marketing role, advertising/media agency or similar position, with a strong record of increasing responsibilities and accomplishmentsBachelor's degree in Business, Marketing or similar field; MBA/Master's is a plusSuccessful background in building brands, developing advertising campaigns and executing across multiple marketing channels, while maintaining and enhancing corporate ROI, KPIs, Google Analytics, etc.An industry-specific understanding of digital marketing, including site optimization, SEO/SEM, social media platforms, display media, etc.Proven ability to form and lead the marketing teams to develop creative, effective marketing media, while offering strategic feedback on user experience, design and messaging strategyEffective at translating conceptional ideas into strategic executionPossess an entrepreneurial mindset, coupled with senior-level corporate prowess and experienceCompensationCompetitive rate of pay and a generous benefits programParticipation in company's performance-based incentive program(s)Medical, dental, life, vision, short-term disability, and long-term disability insurance programPaid vacation time; paid sick time; paid holidaysEqual Opportunity Employer StatementPrime Group Holdings is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
Executive Vice President of Marketing
to help drive growth in its business.With over $4 billion in assets under management managed on behalf of a global institutional investor base, Prime Group () is one of the fastest growing private equity real estate firms in the country. The firm recently completed the fundraising of its third flagship fund, Prime Storage Fund III which, at $2.5 billion, is the largest self storage dedicated fund ever raised.Headquartered in Saratoga Springs, NY, with a regional office in Jupiter, FL, the firm has more than 650 employees, including investment professionals, property managers, an investor reporting team, construction and marketing personnel and deal-sourcing professionals. Prime Group is a transaction-intensive company that is rapidly acquiring and consolidating self storage assets throughout the U.S. and Canada. With a presence in 28 states, one U.S. territory and 2 Canadian provinces, Prime Group manages all assets that it owns under the Prime Storage brand.Prime Group's success is built on a culture of respect, teamwork, business ethics, accountability and persistence. The company deeply values the strong relationships it has built with its customers, employees, investors and stakeholders.Prime Group's team members are customer and client focused - customer service is a core tenet of the firm. Prime Group especially values:Self-motivated entrepreneurs who are passionate about what they doDiligent professionals who take exceptional personal pride in their performanceThose who are eager to make a positive difference in the lives of Prime's customersPosition OverviewThe
Executive Vice President of Marketing
will lead all aspects of marketing for Prime Group's self storage business as well as its commercial real estate holdings. Additionally, this leader will work to elevate the brand of Prime Group Holdings to further its continued growth as a premier private equity company. He/she will be accountable for the strategic planning, execution and analysis of all marketing efforts. This person will lead the Marketing organization and mentor a dynamic team as well as effectively liaise with all other departments, driving a collaborative, results-oriented agenda.Reporting to the Chief Operating Officer, this individual will enable Prime Group's growth through the creation and implementation of strategic marketing plans. Digital marketing and brand enhancement are essential parts of this position.Essential ResponsibilitiesStrategically manage all aspects of Prime Group's marketing efforts, while offering insight and subject matter expertise to advance corporate objectivesDevelop and execute marketing plans with a focus on growing Prime Group's brand presence and position among the company's customers, employees, clients, investors and other stakeholdersGovern a large marketing budget that supports organizational goals and priorities (including site advertising, paid media, social media, etc.), while basing marketing spending on achieving data-driven, observable desired outcomesPossess a fluent, current understanding of advertising channels, tactics and process, particularly in the areas of content development and media placementRegularly communicate marketing efforts and results to the COO and other members of senior leadership, guided by criteria including actual-versus-projected results, value enhancement, timelines, budgets, etc.Stay abreast of the nuances within the competitive landscape, anticipate industry trends, and identify opportunities to generate organic growthCreate marketing research initiatives as may be needed, to offer tangible insight into consumer behavior with the intent to drive and optimize marketing effortsDevelop highly effective partnership and relationships with various agents/vendors, ensuring Prime Group's expectations are clearly communicatedCultivate industry and other relationships that create opportunities for the companySuccessfully work across divisions and teams within Prime Group, particularly Operations and Asset Management, so as to most efficiently scale Prime Group's business across a broad geographic physical footprintWithin the Marketing department, identify and nurture talent, promote team building and resolve conflicts in a timely and productive manner, while providing individually based feedback and advocacyEnsure marketing team members have a transparent understanding of corporate goals, objectives and executive prioritiesQualificationsMinimum of 10 years professional experience, most recently in a senior level marketing role, advertising/media agency or similar position, with a strong record of increasing responsibilities and accomplishmentsBachelor's degree in Business, Marketing or similar field; MBA/Master's is a plusSuccessful background in building brands, developing advertising campaigns and executing across multiple marketing channels, while maintaining and enhancing corporate ROI, KPIs, Google Analytics, etc.An industry-specific understanding of digital marketing, including site optimization, SEO/SEM, social media platforms, display media, etc.Proven ability to form and lead the marketing teams to develop creative, effective marketing media, while offering strategic feedback on user experience, design and messaging strategyEffective at translating conceptional ideas into strategic executionPossess an entrepreneurial mindset, coupled with senior-level corporate prowess and experienceCompensationCompetitive rate of pay and a generous benefits programParticipation in company's performance-based incentive program(s)Medical, dental, life, vision, short-term disability, and long-term disability insurance programPaid vacation time; paid sick time; paid holidaysEqual Opportunity Employer StatementPrime Group Holdings is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.