Vantage Point Consulting Inc.
Associate Marketing Manager
Vantage Point Consulting Inc., Minneapolis, Minnesota, United States, 55400
Job Title: Associate Marketing ManagerLocation: Minneapolis, MNDuration: 5 months+
Job Description:We are seeking a highly skilled Associate Marketing Manager to join our team on a contract basis to cover for our Marketing Manager's maternity leave.The ideal candidate will have a strong background in multi-channel marketing, with experience in customer acquisition and lifecycle strategies.They will play a crucial role in driving subscriber growth and engagement across various platforms.Responsibilities:Execute lead generation marketing campaigns and evergreen efforts to drive the creation of new teams, streams, and subscribers.Implement paid digital and portfolio marketing strategies to drive subscriber acquisition.Maintain and optimize data-driven customer lifecycle journeys to retain customers and drive member signups across multiple channels.Collaborate with Product Marketing and B2B Brand Marketing teams to optimize product offerings and user journeys.Work closely with creative marketing and CRM teams to execute marketing campaigns effectively.Manage the curation, development, QA, and approval of brand newsletters.Leverage engaging content to increase website traffic and encourage user engagement and retention.Activate marketing deliverables with ad partners and Better Together partners to maximize synergistic initiatives.Support Client symphony events where relevant.Grow and engage with the B2C database to continue building the SportsEngine brand.Knowledge and Skills:Experience in creating and optimizing customer journeys and sales funnels.Ability to develop behavior-based marketing tactics that drive conversions and reduce churn.Understanding of omni-channel marketing best practices and tactics.Continual learning mindset to adapt to changes in business and product updates.Strong public speaking and presentation skills.Experience leveraging customer insights to drive strategy.Excellent planning, organizational, and project management skills.Exceptional written and verbal communication skills.Ability to manage priorities and balance departmental relationships effectively.Qualifications:Associate Marketing Manager Required Qualifications:1+ year(s) of email marketing experience with strong brands, demonstrating success with implementing multiple acquisition and nurture campaign strategies.1+ year(s) of digital marketing experience spanning paid social, paid search, and web application development to drive customer acquisition and engagement.Knowledge of industry email marketing regulations and best practices.Solid understanding of campaign lifecycles and audience segmentation.Desired Characteristics:Experience with CRM software programs like Salesforce, Marketing Cloud, Drupal, WordPress, Intercom, or similar.Proactive, high-achieving self-starter with an adaptable, change-oriented mindset.Strong team player with the ability to foster relationships across multiple levels and functions.Bachelor's degree in Marketing or related field.Passion for sports and technology.
Job Description:We are seeking a highly skilled Associate Marketing Manager to join our team on a contract basis to cover for our Marketing Manager's maternity leave.The ideal candidate will have a strong background in multi-channel marketing, with experience in customer acquisition and lifecycle strategies.They will play a crucial role in driving subscriber growth and engagement across various platforms.Responsibilities:Execute lead generation marketing campaigns and evergreen efforts to drive the creation of new teams, streams, and subscribers.Implement paid digital and portfolio marketing strategies to drive subscriber acquisition.Maintain and optimize data-driven customer lifecycle journeys to retain customers and drive member signups across multiple channels.Collaborate with Product Marketing and B2B Brand Marketing teams to optimize product offerings and user journeys.Work closely with creative marketing and CRM teams to execute marketing campaigns effectively.Manage the curation, development, QA, and approval of brand newsletters.Leverage engaging content to increase website traffic and encourage user engagement and retention.Activate marketing deliverables with ad partners and Better Together partners to maximize synergistic initiatives.Support Client symphony events where relevant.Grow and engage with the B2C database to continue building the SportsEngine brand.Knowledge and Skills:Experience in creating and optimizing customer journeys and sales funnels.Ability to develop behavior-based marketing tactics that drive conversions and reduce churn.Understanding of omni-channel marketing best practices and tactics.Continual learning mindset to adapt to changes in business and product updates.Strong public speaking and presentation skills.Experience leveraging customer insights to drive strategy.Excellent planning, organizational, and project management skills.Exceptional written and verbal communication skills.Ability to manage priorities and balance departmental relationships effectively.Qualifications:Associate Marketing Manager Required Qualifications:1+ year(s) of email marketing experience with strong brands, demonstrating success with implementing multiple acquisition and nurture campaign strategies.1+ year(s) of digital marketing experience spanning paid social, paid search, and web application development to drive customer acquisition and engagement.Knowledge of industry email marketing regulations and best practices.Solid understanding of campaign lifecycles and audience segmentation.Desired Characteristics:Experience with CRM software programs like Salesforce, Marketing Cloud, Drupal, WordPress, Intercom, or similar.Proactive, high-achieving self-starter with an adaptable, change-oriented mindset.Strong team player with the ability to foster relationships across multiple levels and functions.Bachelor's degree in Marketing or related field.Passion for sports and technology.