University of North Carolina
Media and Analytics Specialist
University of North Carolina, Chapel Hill, North Carolina, United States, 27517
Posting Information
Posting Information
DepartmentKenan-Flagler Bus Sch-330100
Career AreaPublic Relations/Communications/Marketing
Is this an internal only recruitment?No
Posting Open Date06/24/2024
Application Deadline07/12/2024
Position TypePermanent Staff (SHRA)
Position TitlePublic Comm Specialist - Journey
Salary Grade EquivalentGN10
Working TitleMedia and Analytics Specialist
Position Number20000680
Vacancy IDP019243
Full-time/Part-time Permanent/Time-LimitedFull-Time Permanent
If time-limited, estimated duration of appointment
Hours per week40
Work Schedule
This position may be eligible for a hybrid work arrangement that may include a partially remote work location, consistent with System Office policy. UNC Chapel Hill employees are generally required to reside within a reasonable commuting distance of their assigned duty station.
Monday-Friday 8am - 5pm.
Work LocationChapel Hill, NC
Position LocationNorth Carolina, US
Hiring Range$55,000 - $70,000
Pay Band Information
To learn more about the pay band for this branch and role, please see
the Career Banding rates spreadsheet .
Position Summary Information
Be a Tar Heel!
A global higher education leader in innovative teaching, research and public service, the
University of North Carolina at Chapel Hill
consistently ranks as
one of the nation's top public universities . Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.
One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.
University employees can choose from a wide range of
professional training opportunities
for career growth, skill development and lifelong learning and enjoy
exclusive perks
for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a
comprehensive benefits package , paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.
Primary Purpose of Organizational Unit
At UNC's Kenan-Flagler Business School, we think differently; and more importantly, we teach differently. Opening our doors as the Department of Commerce in 1919 and awarding our first degrees to 12 students in 1921 was the beginning. Today, we have become a top-ranked business school comprised of several professional and academic degree programs that serve over 3,000 students. At Kenan-Flagler, our greatest assets are our people and our culture. We are rooted in our core values of integrity, inclusion, innovation and impact, and it goes back to our founding. It's not just something on paper, we live it, we show it. Our mission is to prepare the next generation of business leaders by providing a world class education to our students. We seek to recruit diverse, innovative, and exceptional talent to achieve this goal.
Position Summary
The Media and Analytics Specialist will support three (3) key areas that build awareness and consideration for the MBA and MAC program portfolios at UNC Kenan-Flagler, attract high quality applicants to each program format, and measure the effectiveness of marketing and lead generation efforts. This position reports to the Associate Director of Media and Analytics.
1. Lead generation and campaign management: Supporting lead generation efforts and campaign set-up and management work, in close coordination with the Assoc. Dir. of Media and Analytics, to best reach and convert quality prospects.
2. Analytics management: Supporting collection, analysis and reporting on MBA and MAC funnel performance and campaign metrics from various sources, as well as technology and tool management. Sources of analytics include Google Analytics, vendor-provided marketing performance data, admissions data, and Hubspot lead nurturing data.
3. Media planning: Supporting all media planning and buying activities for MBA and MAC programs, including new publisher and vendor evaluation and selection, advertising calendar management, media buy execution, and campaign/creative management, and performance analysis.
Minimum Education and Experience Requirements
Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Required Qualifications, Competencies, and Experience
* Strategic and analytical thinker who is a self-starter and can function both independently and as part of a team.* Able to remain highly productive in a multi-priority, results-oriented environment; comfort with ambiguity.* High proficiency with Google Analytics and all aspects of media planning and campaign implementation.* Working knowledge of Hubspot, Exact Target, Sales Force, Site Catalyst and/or other marketing CRM suites* Strong analytics skills with experience/understanding of programmatic buying models
Preferred Qualifications, Competencies, and Experience
* High degree of customer service orientation* Possesses excellent communication skills, and functions in a highly organized manner.
Required Licenses/Certifications
Special Physical/Mental Requirements
Campus Security Authority Responsibilities
Not Applicable.
Position/Schedule RequirementsEvening work occasionally, Overtime occasionally, Weekend work occasionally
Special Instructions
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
Quick Linkhttps://unc.peopleadmin.com/postings/282181
Contact Information
Office of Human Resources Contact Information
If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (919) 843-2300 or send an email to employment@unc.edu
Please note: The Office of Human Resources will not be able to provide specific updates regarding position or application status.
Equal Opportunity Employer Statement
The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, race, national origin, religion, sex, sexual orientation, or status as a protected veteran.
Posting Information
DepartmentKenan-Flagler Bus Sch-330100
Career AreaPublic Relations/Communications/Marketing
Is this an internal only recruitment?No
Posting Open Date06/24/2024
Application Deadline07/12/2024
Position TypePermanent Staff (SHRA)
Position TitlePublic Comm Specialist - Journey
Salary Grade EquivalentGN10
Working TitleMedia and Analytics Specialist
Position Number20000680
Vacancy IDP019243
Full-time/Part-time Permanent/Time-LimitedFull-Time Permanent
If time-limited, estimated duration of appointment
Hours per week40
Work Schedule
This position may be eligible for a hybrid work arrangement that may include a partially remote work location, consistent with System Office policy. UNC Chapel Hill employees are generally required to reside within a reasonable commuting distance of their assigned duty station.
Monday-Friday 8am - 5pm.
Work LocationChapel Hill, NC
Position LocationNorth Carolina, US
Hiring Range$55,000 - $70,000
Pay Band Information
To learn more about the pay band for this branch and role, please see
the Career Banding rates spreadsheet .
Position Summary Information
Be a Tar Heel!
A global higher education leader in innovative teaching, research and public service, the
University of North Carolina at Chapel Hill
consistently ranks as
one of the nation's top public universities . Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.
One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.
University employees can choose from a wide range of
professional training opportunities
for career growth, skill development and lifelong learning and enjoy
exclusive perks
for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a
comprehensive benefits package , paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.
Primary Purpose of Organizational Unit
At UNC's Kenan-Flagler Business School, we think differently; and more importantly, we teach differently. Opening our doors as the Department of Commerce in 1919 and awarding our first degrees to 12 students in 1921 was the beginning. Today, we have become a top-ranked business school comprised of several professional and academic degree programs that serve over 3,000 students. At Kenan-Flagler, our greatest assets are our people and our culture. We are rooted in our core values of integrity, inclusion, innovation and impact, and it goes back to our founding. It's not just something on paper, we live it, we show it. Our mission is to prepare the next generation of business leaders by providing a world class education to our students. We seek to recruit diverse, innovative, and exceptional talent to achieve this goal.
Position Summary
The Media and Analytics Specialist will support three (3) key areas that build awareness and consideration for the MBA and MAC program portfolios at UNC Kenan-Flagler, attract high quality applicants to each program format, and measure the effectiveness of marketing and lead generation efforts. This position reports to the Associate Director of Media and Analytics.
1. Lead generation and campaign management: Supporting lead generation efforts and campaign set-up and management work, in close coordination with the Assoc. Dir. of Media and Analytics, to best reach and convert quality prospects.
2. Analytics management: Supporting collection, analysis and reporting on MBA and MAC funnel performance and campaign metrics from various sources, as well as technology and tool management. Sources of analytics include Google Analytics, vendor-provided marketing performance data, admissions data, and Hubspot lead nurturing data.
3. Media planning: Supporting all media planning and buying activities for MBA and MAC programs, including new publisher and vendor evaluation and selection, advertising calendar management, media buy execution, and campaign/creative management, and performance analysis.
Minimum Education and Experience Requirements
Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Required Qualifications, Competencies, and Experience
* Strategic and analytical thinker who is a self-starter and can function both independently and as part of a team.* Able to remain highly productive in a multi-priority, results-oriented environment; comfort with ambiguity.* High proficiency with Google Analytics and all aspects of media planning and campaign implementation.* Working knowledge of Hubspot, Exact Target, Sales Force, Site Catalyst and/or other marketing CRM suites* Strong analytics skills with experience/understanding of programmatic buying models
Preferred Qualifications, Competencies, and Experience
* High degree of customer service orientation* Possesses excellent communication skills, and functions in a highly organized manner.
Required Licenses/Certifications
Special Physical/Mental Requirements
Campus Security Authority Responsibilities
Not Applicable.
Position/Schedule RequirementsEvening work occasionally, Overtime occasionally, Weekend work occasionally
Special Instructions
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
Quick Linkhttps://unc.peopleadmin.com/postings/282181
Contact Information
Office of Human Resources Contact Information
If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (919) 843-2300 or send an email to employment@unc.edu
Please note: The Office of Human Resources will not be able to provide specific updates regarding position or application status.
Equal Opportunity Employer Statement
The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, race, national origin, religion, sex, sexual orientation, or status as a protected veteran.