Director of Marketing and Communications

Wave Hill is seeking a Director of Marketing and Communications to elevate our public profile. This pivotal role involves crafting and executing innovative marketing strategies to enhance Wave Hill's visibility, support its mission, and values, drive audience engagement, and supports our organizational objectives. The Director will oversee our digital platforms and lead content creation to inspire and engage our diverse audiences. The ideal candidate will be a visionary leader, a passionate communicator, and a proactive member of the senior management team.Key Responsibilities:Develop and implement comprehensive marketing and communication campaigns and strategies.Manage and refresh Wave Hill's brand identity, ensuring consistency and impact across all channels.Established institutional marketing policy and procedures, setting an institutional standard.Oversee the management of Wave Hill's digital presence: website, social media, and email campaigns.Set and monitor Key Performance Indicators (KPIs), leading data analysis to inform strategic decisions.Collaborate with the senior management team and Wave Hill's programming group to identify goals, strategies, stories, influencers, marketing alliances and produce engaging multimedia content.Stay ahead of digital trends, ensuring the website's functionality and content remain cutting-edge.Craft the messaging calendar that aligns with Wave Hill's seasonal activities and audience engagement objectives.Analyze marketing data to refine outreach efforts and enhance digital content impact. Act as Wave Hill's media representative, advising on public relations matters.Liaise with communication departments of tourism and community organizations to bolster Wave Hill's profile.Support marketing efforts for revenue-generating activities like Wave Hill's evening events, private events, and retail operations.Partner with the Philanthropy team to create compelling narratives for fundraising initiatives, campaigns, and donor engagement communication. Innovate strategies to attract and retain new audiences, continuously developing fresh content.Manage the marketing department's budget, ensuring effective resource allocation.Restructuring the department to maximize strength that aligns with the department's goals and the organization's overall objectives. Collaborate with external partners to produce compelling content and promotional materials.Requirements:A minimum of ten years of experience in marketing and communications in a senior role, preferably in a cultural or non-profit setting.Proven track record of strategic thinking, creativity, and effective storytelling. Excellent written and verbal communication skills, with familiarity with the Chicago Manual of Style's strong editing skills.Excellent organizational and time management ability; a balanced and responsible approach to sensitive issues.Experience interviewing individuals for media pieces, video and/or audio editing skills are all a plus.Strong leadership qualities, able to inspire and collaborate with diverse teams.Experience with digital marketing tools, SEO/SEM, and web development.A bachelor's degree is required; an advanced degree is preferred.Additional skills in media interviewing, video, and audio editing are advantageous.