Vice President of Brand & Marketing

Vice President of Brand & MarketingAbout the CompanyPrivate Christian universityIndustryHigher EducationTypeEducational InstitutionFounded1920Employees10,001+CategoriesCharacterChristian CollegeChristian Higher Education IndianaColleges & UniversitiesDiscover your CallingEducationIndiana Wesleyan UniversityLeadershipLife CoachingMarion IndianaScholarshipWesley SeminaryAbout the RoleThe Company is seeking a Vice President of Brand and Marketing to lead the development and execution of comprehensive marketing, communication, digital, and experience strategies. The successful candidate will be responsible for setting and managing marketing goals, driving departmental innovation, and ensuring the success of marketing, communication, and digital efforts. This role is pivotal in maintaining a strong and engaging brand, contributing to the growth of the institution, and outperforming competition. Duties include data analysis for decision-making, fiscal management, team leadership, and fostering strategic partnerships. The VP will also be expected to demonstrate a passion for the mission, vision, and values of the institution. Candidates for the VP position must have a Bachelor's degree in a relevant field, with a Master's or MBA preferred, and at least 10 years' experience in senior marketing leadership. A strong Christian commitment is essential. The ideal candidate will have a proven track record in a customer-centric organization, experience in Higher Education is a plus, and possess excellent leadership, analytical, and communication skills. Required qualifications include the ability to interpret data into strategy, experience with CRM and digital marketing tools, and a solid understanding of marketing best practices. The role demands a leader with both creative and analytical capabilities, who can define marketing strategies to support the institution's objectives and create a student-centric approach to higher education.Hiring Manager TitleEVP/Chief Innovation and Strategy Officer (CISO)Travel PercentLess than 10%FunctionsMarketing