Fanatics
Assoc Email Marketing
Fanatics, Jacksonville, Florida, United States, 32290
Job Description
The CRM Associate:
is an entry level strategy position, reporting to the CRM Sr. Manager, whose primary purpose is ensuring that effective, consistent, and timely email communications are finalized and distributed to external audiences to support the consistent growth of online revenue, customer retention and customer acquisition. The Associate will directly support CRM initiatives for Fanatics.com. The Associate should have basic email marketing knowledge and will develop skills to build data-driven customer marketing strategies. The Associate will work cross-functionally with CRM Operations, Business Management, Creative & Merchandising teams to create effective, relevant, and measurable email campaigns.
The Associate will require initial training and direct supervision. The Associate will quickly progress to operate with moderate task oversight and assistance from their manager.
Essential Duties and Responsibilities
• Liaise with CRM strategy leads and Business Management teams to plan, manage & execute the email campaign development process from story ideation to campaign execution for relevant site portfolio
• Produce various weekly, monthly & ad-hoc reports on email marketing effectiveness and customer performance that is shared to internal and external communities
• Analyzes campaign performance and develops recommendations for improvements
• Participate in proofing & approvals process; demonstrate attention to detail to identify errors and support flawless execution while maintaining SLA guidelines.
• Develop email campaign audience criteria which include segmentation, cadence, sequencing, and dynamic content targeting, through collaboration with the Sr. Manager, CRM.
• Champion all email marketing campaigns and follow quality assurance processes to ensure accurate and on-time campaign delivery.
• Stay abreast of trends and best practices to maximize efficiency and effectiveness.
• Other duties as assigned by supervisor.
Education & Experience Requirements
• Bachelor's degree or equivalent experience required.
• Preferred: Bachelor's degree in marketing, business, or related field.
• Minimum of 2+ years of experience executing email and direct response campaigns in a marketing/advertising agency or corporate marketing department.
• Ability to learn technology tools and processes quickly
• Keen attention to detail
• Ability to think analytically and creatively
• Excellent organizational and prioritization skills
• Exceptional work ethic, ability to multi-task and perform under pressure to meet deadlines
• Ability to develop effective working relationships with others inside and outside the organization.
• Proficient in Microsoft Office, primarily in Excel with the ability to sort and organize data using pivot tables.
We are an equal opportunity employer and celebrate diversity and inclusivity at Fanatics. Our commitment to inclusion drives us forward every day; across all races, gender, gender identities, age, sexual orientation, religion & spiritual beliefs, neurodiversity, disability and all identities of our people both current and future. If you have any requirement(s) for reasonable accommodations to participate in the job application or interview process, and/or to perform essential job functions, please contact us.
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally - as well as its flagship site, www.fanatics.com.
Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world-including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Manchester United, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).
The CRM Associate:
is an entry level strategy position, reporting to the CRM Sr. Manager, whose primary purpose is ensuring that effective, consistent, and timely email communications are finalized and distributed to external audiences to support the consistent growth of online revenue, customer retention and customer acquisition. The Associate will directly support CRM initiatives for Fanatics.com. The Associate should have basic email marketing knowledge and will develop skills to build data-driven customer marketing strategies. The Associate will work cross-functionally with CRM Operations, Business Management, Creative & Merchandising teams to create effective, relevant, and measurable email campaigns.
The Associate will require initial training and direct supervision. The Associate will quickly progress to operate with moderate task oversight and assistance from their manager.
Essential Duties and Responsibilities
• Liaise with CRM strategy leads and Business Management teams to plan, manage & execute the email campaign development process from story ideation to campaign execution for relevant site portfolio
• Produce various weekly, monthly & ad-hoc reports on email marketing effectiveness and customer performance that is shared to internal and external communities
• Analyzes campaign performance and develops recommendations for improvements
• Participate in proofing & approvals process; demonstrate attention to detail to identify errors and support flawless execution while maintaining SLA guidelines.
• Develop email campaign audience criteria which include segmentation, cadence, sequencing, and dynamic content targeting, through collaboration with the Sr. Manager, CRM.
• Champion all email marketing campaigns and follow quality assurance processes to ensure accurate and on-time campaign delivery.
• Stay abreast of trends and best practices to maximize efficiency and effectiveness.
• Other duties as assigned by supervisor.
Education & Experience Requirements
• Bachelor's degree or equivalent experience required.
• Preferred: Bachelor's degree in marketing, business, or related field.
• Minimum of 2+ years of experience executing email and direct response campaigns in a marketing/advertising agency or corporate marketing department.
• Ability to learn technology tools and processes quickly
• Keen attention to detail
• Ability to think analytically and creatively
• Excellent organizational and prioritization skills
• Exceptional work ethic, ability to multi-task and perform under pressure to meet deadlines
• Ability to develop effective working relationships with others inside and outside the organization.
• Proficient in Microsoft Office, primarily in Excel with the ability to sort and organize data using pivot tables.
We are an equal opportunity employer and celebrate diversity and inclusivity at Fanatics. Our commitment to inclusion drives us forward every day; across all races, gender, gender identities, age, sexual orientation, religion & spiritual beliefs, neurodiversity, disability and all identities of our people both current and future. If you have any requirement(s) for reasonable accommodations to participate in the job application or interview process, and/or to perform essential job functions, please contact us.
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally - as well as its flagship site, www.fanatics.com.
Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world-including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Manchester United, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).