Red Bull
Manager, Product Marketing
Red Bull, Santa Monica, California, United States, 90403
Company Description
The Manager, Product Marketing supports our National Consumer Activation strategy, building distinctive marketing programs that drive engagement, relevance, and consumption, playing a key role in our National marketing strategy. You will own the creation of innovative Consumer Activation based marketing strategies and play an integral role in bringing our brand to life via owned distinctive assets. You will drive business growth by supporting the definition and execution of in-store activation strategy and programming, doing so with National-scale programs, as well as channel-specific programs. You should be creative, diligent, and organized.
Job Description
ACTIVATION-BASED MARKETING
Create innovative and insight-driven Consumer Activation based marketing strategies, and building distinctive marketing programs that drive brand awareness, equity, engagement, relevance, and product consumption
Own creative asset development, brief writing, and approval processes for distinctive assets seen in-store and online
Ensure consistency of strategy across each campaign element, building tools and resources that drive "best-in-class" execution
CREATION OF INTEGRATED MARKETING PLANS
Own the development of consumer activations from ideation through execution (brainstorming, website development and creative assets, etc.)
Oversee the development of distinct, integrated cross-functional marketing campaigns across multiple levers of the marketing mix (e.g., Advertising, On Premise, Sports, Culture, Content, Comms, Sampling, etc.)
Organize and manage complex processes for bringing limited edition packaging to life (by working across operations, finance, legal and more)
Execute best-in-class Campaigns that drive program engagement and ultimately product consumption and retail sales
MEASURE SUCCESS
Leverage insights tools and strategies, to evaluate and optimize programs, campaigns and engagements prior to execution
Utilize consumer research and pull and analyze data for post-campaign reports to adjust marketing strategy and programming on a continual basis
INTERNAL & EXTERNAL RELATIONSHIP MANAGEMENT
Partner with global counterparts to ensure consistency with global standards and utilization of best practices and global tools
Provide brand consultation and support for regional marketing programs
Foster strong relationships with internal stakeholders to drive a culture of mutual accountability, collaboration and partnership
Establish and foster strong relationships with agency partners and third-party vendors/partners - ensuring the caliber of their work is high, while holding them accountable to project timelines and deliverables
Qualifications
5+ years of brand/product marketing experience, including focus on brand management fundamentals
Bachelor's and/or MBA preferred
Experience leading cross-functional teams, including project management (e.g., timeline / key milestone development)
Experience utilizing consumer insights and translating learning into action
Navigate through a highly matrixed organization
Prior agency management, experience building digitally-based plans, and retail exposure a plus
Experience and understanding of shopper marketing and retail customer relationships
Ability to showcase strong, real-world examples of personally pushing innovation and leveraging a keen business acumen to explore new opportunities while identifying lean, agile solutions
Additional Information
The base salary range for this position is $101,365 to 112,034 + cash incentives Actual salary offer may vary based on work experience. The base pay range is subject to change and may be modified in the future.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
The Manager, Product Marketing supports our National Consumer Activation strategy, building distinctive marketing programs that drive engagement, relevance, and consumption, playing a key role in our National marketing strategy. You will own the creation of innovative Consumer Activation based marketing strategies and play an integral role in bringing our brand to life via owned distinctive assets. You will drive business growth by supporting the definition and execution of in-store activation strategy and programming, doing so with National-scale programs, as well as channel-specific programs. You should be creative, diligent, and organized.
Job Description
ACTIVATION-BASED MARKETING
Create innovative and insight-driven Consumer Activation based marketing strategies, and building distinctive marketing programs that drive brand awareness, equity, engagement, relevance, and product consumption
Own creative asset development, brief writing, and approval processes for distinctive assets seen in-store and online
Ensure consistency of strategy across each campaign element, building tools and resources that drive "best-in-class" execution
CREATION OF INTEGRATED MARKETING PLANS
Own the development of consumer activations from ideation through execution (brainstorming, website development and creative assets, etc.)
Oversee the development of distinct, integrated cross-functional marketing campaigns across multiple levers of the marketing mix (e.g., Advertising, On Premise, Sports, Culture, Content, Comms, Sampling, etc.)
Organize and manage complex processes for bringing limited edition packaging to life (by working across operations, finance, legal and more)
Execute best-in-class Campaigns that drive program engagement and ultimately product consumption and retail sales
MEASURE SUCCESS
Leverage insights tools and strategies, to evaluate and optimize programs, campaigns and engagements prior to execution
Utilize consumer research and pull and analyze data for post-campaign reports to adjust marketing strategy and programming on a continual basis
INTERNAL & EXTERNAL RELATIONSHIP MANAGEMENT
Partner with global counterparts to ensure consistency with global standards and utilization of best practices and global tools
Provide brand consultation and support for regional marketing programs
Foster strong relationships with internal stakeholders to drive a culture of mutual accountability, collaboration and partnership
Establish and foster strong relationships with agency partners and third-party vendors/partners - ensuring the caliber of their work is high, while holding them accountable to project timelines and deliverables
Qualifications
5+ years of brand/product marketing experience, including focus on brand management fundamentals
Bachelor's and/or MBA preferred
Experience leading cross-functional teams, including project management (e.g., timeline / key milestone development)
Experience utilizing consumer insights and translating learning into action
Navigate through a highly matrixed organization
Prior agency management, experience building digitally-based plans, and retail exposure a plus
Experience and understanding of shopper marketing and retail customer relationships
Ability to showcase strong, real-world examples of personally pushing innovation and leveraging a keen business acumen to explore new opportunities while identifying lean, agile solutions
Additional Information
The base salary range for this position is $101,365 to 112,034 + cash incentives Actual salary offer may vary based on work experience. The base pay range is subject to change and may be modified in the future.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.