R1 RCM
Senior Content Marketing Manager
R1 RCM, Salt Lake City, Utah, United States, 84193
As our Senior Content Marketing Manager, you will be responsible for creating compelling and effective content and copy that accomplishes business objectives through strategic planning, thoughtful writing, and thorough editing. Every day you will work closely and collaboratively with a cross-functional group to provide content marketing support for growth marketing objectives, as well as customer retention and expansion. To thrive in this role you must be an experienced content professional who can expertly make recommendations of how to use content to achieve defined business goals while also tactically executing persona-based content creation. Content can include longer form (e.g., thought leadership articles, reports) as well as derivative content and copy from those larger assets (e.g., promotional copy, blogs).
Responsibilities:
Partner with marketing teams, including demand generation, solution marketers, SMEs, design and brand teams to develop content strategy plans, content and copy for marketing campaigns in pursuit of key business objectives (OKRs)
Develop compelling content produced to establish thought leadership, including blog posts, articles, white papers, case studies, collateral for campaigns and multi-media content that drives engagement across channels
Develop expertise and insights into identified key marketing personas to inform content production and ensure relevance to the persona
Deliver key brand and marketing messages through inspiring, engaging, relevant, unique, SEO and effective marketing campaigns
Collaborate with marketing teams including SEO manager, design and SMEs to generate ideas, create and deliver marketing content, aligned with company marketing strategies and messaging
Copy edit and proofread content for other content marketers before publishing
Work with SEO manager to ensure alignment with key SEO and web content to maximize the effectiveness of search strategies and campaigns
Execute against the corporate editorial content publication calendar in alignment with key areas of responsibility
Ability to thrive in a fast-moving and exciting, but at times, ambiguous environment
Understand and engage with content performance metrics to improve the performance of content and inform all content development
Develop productive and positive working relationships with partners across Marketing department and in the Commercial organization
Deliver content strategy recommendations for key persona areas
Understand and engage with content performance metrics to improve the performance of content and inform all content development
Requirements:
10+ years of business and content writing experience
Bachelor’s degree in communications, writing, business, or healthcare-related discipline
Proven expertise with AI-assistance platforms and tools like OpenAI and MS CoPilot
Demonstrated ability to quickly learn and understand complex subject areas
·Experience in SEO, key word research and related content marketing strategies
Experience with Asana, Pardot, WordPress is preferred
Healthcare marketing (hospital/provider) experience a huge plus
Ability to prioritize, adapt to change in a fast-growth, dynamic and evolving environment
Excellent interpersonal skills: ability to work collaboratively across teams and disciplines
Experience quickly absorbing corporate style guidelines
Results-oriented, self-starter, demonstrating the ability to lead while also a team player who can work collaboratively across functions
Ability to travel less than 5%
For this US-based position, the base pay range is $89,756.41 - $125,196.00 per year . Individual pay is determined by role, level, location, job-related skills, experience, and relevant education or training.
The healthcare system is always evolving — and it’s up to us to use our shared expertise to find new solutions that can keep up. On our growing team you’ll find the opportunity to constantly learn, collaborate across groups and explore new paths for your career.
Our associates are given the chance to contribute, think boldly and create meaningful work that makes a difference in the communities we serve around the world. We go beyond expectations in everything we do. Not only does that drive customer success and improve patient care, but that same enthusiasm is applied to giving back to the community and taking care of our team — including offering a competitive benefits package. (http://go.r1rcm.com/benefits)
R1 RCM Inc. (“the Company”) is dedicated to the fundamentals of equal employment opportunity. The Company’s employment practices , including those regarding recruitment, hiring, assignment, promotion, compensation, benefits, training, discipline, and termination shall not be based on any person’s age, color, national origin, citizenship status, physical or mental disability, medical condition, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status or any other characteristic protected by federal, state or local law. Furthermore, the Company is dedicated to providing a workplace free from harassment based on any of the foregoing protected categories.
If you have a disability and require a reasonable accommodation to complete any part of the job application process, please contact us at 312-496-7709 for assistance.
CA PRIVACY NOTICE: California resident job applicants can learn more about their privacy rights California Consent (https://f.hubspotusercontent20.net/hubfs/4941928/California%20Consent%20Notice.pdf)
To learn more, visit: R1RCM.com
Visit us on Facebook (https://www.facebook.com/R1RCM)
#LI-MB01
R1 is the leading provider of technology-driven solutions that transform the patient experience and financial performance of hospitals, health systems and medical groups. We are the one company that combines the deep expertise of a global workforce of revenue cycle professionals with the industry’s most advanced technology platform, encompassing sophisticated analytics, AI, intelligent automation and workflow orchestration.
Headquartered near Salt Lake City, Utah, R1 employs over 29,000 people globally and is traded on the Nasdaq stock exchange under the symbol “RCM.”
Responsibilities:
Partner with marketing teams, including demand generation, solution marketers, SMEs, design and brand teams to develop content strategy plans, content and copy for marketing campaigns in pursuit of key business objectives (OKRs)
Develop compelling content produced to establish thought leadership, including blog posts, articles, white papers, case studies, collateral for campaigns and multi-media content that drives engagement across channels
Develop expertise and insights into identified key marketing personas to inform content production and ensure relevance to the persona
Deliver key brand and marketing messages through inspiring, engaging, relevant, unique, SEO and effective marketing campaigns
Collaborate with marketing teams including SEO manager, design and SMEs to generate ideas, create and deliver marketing content, aligned with company marketing strategies and messaging
Copy edit and proofread content for other content marketers before publishing
Work with SEO manager to ensure alignment with key SEO and web content to maximize the effectiveness of search strategies and campaigns
Execute against the corporate editorial content publication calendar in alignment with key areas of responsibility
Ability to thrive in a fast-moving and exciting, but at times, ambiguous environment
Understand and engage with content performance metrics to improve the performance of content and inform all content development
Develop productive and positive working relationships with partners across Marketing department and in the Commercial organization
Deliver content strategy recommendations for key persona areas
Understand and engage with content performance metrics to improve the performance of content and inform all content development
Requirements:
10+ years of business and content writing experience
Bachelor’s degree in communications, writing, business, or healthcare-related discipline
Proven expertise with AI-assistance platforms and tools like OpenAI and MS CoPilot
Demonstrated ability to quickly learn and understand complex subject areas
·Experience in SEO, key word research and related content marketing strategies
Experience with Asana, Pardot, WordPress is preferred
Healthcare marketing (hospital/provider) experience a huge plus
Ability to prioritize, adapt to change in a fast-growth, dynamic and evolving environment
Excellent interpersonal skills: ability to work collaboratively across teams and disciplines
Experience quickly absorbing corporate style guidelines
Results-oriented, self-starter, demonstrating the ability to lead while also a team player who can work collaboratively across functions
Ability to travel less than 5%
For this US-based position, the base pay range is $89,756.41 - $125,196.00 per year . Individual pay is determined by role, level, location, job-related skills, experience, and relevant education or training.
The healthcare system is always evolving — and it’s up to us to use our shared expertise to find new solutions that can keep up. On our growing team you’ll find the opportunity to constantly learn, collaborate across groups and explore new paths for your career.
Our associates are given the chance to contribute, think boldly and create meaningful work that makes a difference in the communities we serve around the world. We go beyond expectations in everything we do. Not only does that drive customer success and improve patient care, but that same enthusiasm is applied to giving back to the community and taking care of our team — including offering a competitive benefits package. (http://go.r1rcm.com/benefits)
R1 RCM Inc. (“the Company”) is dedicated to the fundamentals of equal employment opportunity. The Company’s employment practices , including those regarding recruitment, hiring, assignment, promotion, compensation, benefits, training, discipline, and termination shall not be based on any person’s age, color, national origin, citizenship status, physical or mental disability, medical condition, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status or any other characteristic protected by federal, state or local law. Furthermore, the Company is dedicated to providing a workplace free from harassment based on any of the foregoing protected categories.
If you have a disability and require a reasonable accommodation to complete any part of the job application process, please contact us at 312-496-7709 for assistance.
CA PRIVACY NOTICE: California resident job applicants can learn more about their privacy rights California Consent (https://f.hubspotusercontent20.net/hubfs/4941928/California%20Consent%20Notice.pdf)
To learn more, visit: R1RCM.com
Visit us on Facebook (https://www.facebook.com/R1RCM)
#LI-MB01
R1 is the leading provider of technology-driven solutions that transform the patient experience and financial performance of hospitals, health systems and medical groups. We are the one company that combines the deep expertise of a global workforce of revenue cycle professionals with the industry’s most advanced technology platform, encompassing sophisticated analytics, AI, intelligent automation and workflow orchestration.
Headquartered near Salt Lake City, Utah, R1 employs over 29,000 people globally and is traded on the Nasdaq stock exchange under the symbol “RCM.”