Technical Writer (Remote--Must Be PST)_

Job Title: Technical Writer - Talent Content StrategistJob DescriptionJoin our dynamic team as a Talent Content Strategist and play a pivotal role in shaping our employer brand to attract top talent. This fully remote position offers the opportunity to work from anywhere within the United States. You will be instrumental in developing and executing content strategies that resonate with potential candidates across various channels. Your efforts will enhance our ability to attract, engage, and retain exceptional individuals who align with our company's mission of zero crashes, zero emissions, and zero congestion.Responsibilities+ Develop and execute content strategies that align with our employer brand and recruitment goals.+ Create compelling campaigns targeting our key talent personas manufacturing tech engineering corporate staff and early career talent.+ Maintain a content calendar and plan for various channels website social media email campaigns etc..+ Source employee stories from internal communications initiatives to publish across our channel mix.+ Leverage photography and video assets.+ Source and create original branded assets to deploy across our various channels and live activations+ Record and edit video content featuring employee stories+ Capture photography featuring employees GM facilities and events for distribution across our talent touchpoints.+ Craft engaging and persuasive copy for job descriptions career pages social media posts and recruitment materials.+ Collaborate with designers to ensure consistent messaging across visual and written content.+ Create and optimize careers website content for SEO to enhance visibility and reach.+ Support email marketing/CRM strategy with campaign copy.+ Contribute to the development of our employer value proposition EVP.+ Tell authentic stories about our company culture employee experiences and career growth opportunities.+ Create compelling narratives that differentiate us from competitors.+ Work closely with internal stakeholders including recruiters hiring managers and leadership.+ Work cross-collaboratively with communications brand marketing and other business units to create and distribute content.+ Collaborate with external agencies or freelancers as needed.Hard Skills+ Content strategy development+ Campaign creation for key talent personas+ Content calendar maintenance+ Photography and video editing+ SEO optimization+ Copywriting for various recruitment materials+ Graphic designSoft Skills+ Excellent written and verbal communication+ Ability to work independently and meet deadlines+ Adaptability to changing priorities+ Collaborative team playerAbout Aston Carter:Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® double diamond winner for both client and talent service.Diversity, Equity & InclusionAt Aston Carter, diversity and inclusion are a bridge towards the equity and success of our people. DE&I are embedded into our culture through:+ Hiring diverse talent+ Maintaining an inclusive environment through persistent self-reflection+ Building a culture of care, engagement, and recognition with clear outcomes+ Ensuring growth opportunities for our peopleThe company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email astoncarteraccommodation@astoncarter.com (%20astoncarteraccommodation@astoncarter.com) for other accommodation options.