City of Hutto
Digital Marketing Specialist
City of Hutto, Hutto, Texas, United States, 78634
Salary :
$65,000.00 - $77,000.00 Annually
Location :
Hutto, TX
Job Type:
Full Time
Department:
Communications
Opening Date:
06/24/2024
Closing Date:
7/8/2024 11:59 PM Central
FLSA:
Non-Exempt
Position Overview
Title: DIGITAL MARKETING SPECIALIST
Department: Communications Department
Status: Full-Time
FLSA: Non-Exempt
POSITION OVERVIEW
Reporting to the Communications Manager, the Digital Marketing Specialist is responsible for improving online presence, engaging the community, and promoting local events and initiatives. This role enhances website content, social media, and email newsletters to ensure that messages reach and resonate with residents. The Digital Marketing Specialist will leverage their knowledge of digital communications and multimedia tools to develop and implement marketing strategies that align with departmental goals.
ESSENTIAL DUTIESDevelop and implement digital marketing strategies to promote municipal initiatives, events, and services.Serve as the web administrator for events, ensuring content is current, accurate, and engaging.Create, schedule, and monitor social media posts across various platforms to engage with the community.Effectively promote community activities and special events by creating compelling graphics and event campaigns.To foster open dialogue, create events on social platforms, and engage in public outreach on event platforms, forums, and groups.Monitor and respond to online inquiries from the community.Collaborate with the communications team to create email marketing campaigns, including newsletters and event promotions.Generate analytic reporting and presentations to submit for assessment and collaborate to increase reach, engagement, and accessibility.Assist in organizing the Digital Asset Management (DAM) system and ensure the quality and searchability of the content.Optimize content for search engines (SEO) to improve visibility and reach.Meet website accessibility requirements and exceed standards.Collaborate with the communications team to create cohesive and impactful campaigns.Stay updated on marketing trends and tools to improve strategies and tactics continuously.Ensure compliance with City of Hutto branding guidelines and standards.Perform other duties as assigned.KNOWLEDGE, SKILLS, AND ABILITIES
Knowledge
Digital marketing strategies and best practicesSocial media platforms (Facebook, Instagram, YouTube, Nextdoor) and their specific use casesSEO and content optimization techniquesWebsite management and content management systems (CMS)Basic graphic design and multimedia editing tools (Adobe Suite including Adobe Express, Lightroom, Photoshop, Illustrator, InDesign.)Analytic tools like Google Analytics
Skills
Strong written and verbal communicationStrong presentation abilitiesCreative thinking and problem-solvingData analysis and interpretationProject management and organizational skillsProficiency with digital marketing tools e.g., Google Ads, Facebook Ads)Time management and multitasking
Abilities
Create engaging and relevant contentWork collaboratively with a teamBe assigned work and complete tasks independentlyComplete assignments within the deadlineAdapt to new trends and technologiesManage multiple projects simultaneouslyAnalyze data and use insights to improve strategiesEngage and interact with the community online effectivelyReceive and deliver constructive feedback
EDUCATION, LICENSES, CERTIFICATIONS & EXPERIENCE
Minimum Requirements:
High School Diploma
Two (2) years of related experience.
Proficiency in Adobe Creative Suite is required.
Valid Texas Driver License.
Preferred Education and Experience:
Bachelors Degree in Marketing, Psychology or English
Two (2) years experience in website management
Bilingual (English/Spanish) : The ability to speak, read, and write in both English and Spanish.
PHYSICAL DEMANDS
The position is primarily sedentary, requiring an individual to sit at a desk for long periods of time, working on a computer. Must be able to stand, stoop, bend, walk, see, hear and work in indoor and outdoor conditions. Must be able to lift up to 20 lbs. The role involves interacting with clients/customers and occasional indoor activities.
CORE VALUES
This position requires an individual to align with and maintain the standard as set by our organization's Core Values:Integrity- Communicating honestly, being accountable, upholding moral principles, and supporting our organization's valuesCollaboration- Showing teamwork is equally as cherished as individual achievements by celebrating positive outcomes togetherConsistency- Producing an accomplished standard of work in the workplaceServant leadership- Actively listening to exert a positive influenceMutual respect- Valuing opportunity, unique contributions, and each otherForward-thinking- Considering needs, listening to team members, and thinking innovatively
DISCLAIMER The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.The City of Hutto provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard of race, color, religion, age, sex, national origin, disability, marital status, genetics, protected veteran status, sexual orientation or any other protected characteristic under applicable law.
At the City of Hutto we are committed to a comprehensive benefit program that helps our employees stay healthy, feel secure, and maintain a work/life balance. We offer free medical, dental, vision, life insurance, and short and long term disability for employees, and the ability to purchase plans for family members. The City of Hutto also provides:
2:1 Retirement contributions at 7% to Texas Municipal Retirement System (TMRS)14-Paid HolidaysBilingual and Misceallenous Certification Pay3 Weeks Paid Vacation Per YearEducation Reimbursement up to $2,500 per fiscal yearPaid Sick leavePaid Parental leaveRemote WorkEmployee Assistance Program (EAP)Flex & Compensatory Time
$65,000.00 - $77,000.00 Annually
Location :
Hutto, TX
Job Type:
Full Time
Department:
Communications
Opening Date:
06/24/2024
Closing Date:
7/8/2024 11:59 PM Central
FLSA:
Non-Exempt
Position Overview
Title: DIGITAL MARKETING SPECIALIST
Department: Communications Department
Status: Full-Time
FLSA: Non-Exempt
POSITION OVERVIEW
Reporting to the Communications Manager, the Digital Marketing Specialist is responsible for improving online presence, engaging the community, and promoting local events and initiatives. This role enhances website content, social media, and email newsletters to ensure that messages reach and resonate with residents. The Digital Marketing Specialist will leverage their knowledge of digital communications and multimedia tools to develop and implement marketing strategies that align with departmental goals.
ESSENTIAL DUTIESDevelop and implement digital marketing strategies to promote municipal initiatives, events, and services.Serve as the web administrator for events, ensuring content is current, accurate, and engaging.Create, schedule, and monitor social media posts across various platforms to engage with the community.Effectively promote community activities and special events by creating compelling graphics and event campaigns.To foster open dialogue, create events on social platforms, and engage in public outreach on event platforms, forums, and groups.Monitor and respond to online inquiries from the community.Collaborate with the communications team to create email marketing campaigns, including newsletters and event promotions.Generate analytic reporting and presentations to submit for assessment and collaborate to increase reach, engagement, and accessibility.Assist in organizing the Digital Asset Management (DAM) system and ensure the quality and searchability of the content.Optimize content for search engines (SEO) to improve visibility and reach.Meet website accessibility requirements and exceed standards.Collaborate with the communications team to create cohesive and impactful campaigns.Stay updated on marketing trends and tools to improve strategies and tactics continuously.Ensure compliance with City of Hutto branding guidelines and standards.Perform other duties as assigned.KNOWLEDGE, SKILLS, AND ABILITIES
Knowledge
Digital marketing strategies and best practicesSocial media platforms (Facebook, Instagram, YouTube, Nextdoor) and their specific use casesSEO and content optimization techniquesWebsite management and content management systems (CMS)Basic graphic design and multimedia editing tools (Adobe Suite including Adobe Express, Lightroom, Photoshop, Illustrator, InDesign.)Analytic tools like Google Analytics
Skills
Strong written and verbal communicationStrong presentation abilitiesCreative thinking and problem-solvingData analysis and interpretationProject management and organizational skillsProficiency with digital marketing tools e.g., Google Ads, Facebook Ads)Time management and multitasking
Abilities
Create engaging and relevant contentWork collaboratively with a teamBe assigned work and complete tasks independentlyComplete assignments within the deadlineAdapt to new trends and technologiesManage multiple projects simultaneouslyAnalyze data and use insights to improve strategiesEngage and interact with the community online effectivelyReceive and deliver constructive feedback
EDUCATION, LICENSES, CERTIFICATIONS & EXPERIENCE
Minimum Requirements:
High School Diploma
Two (2) years of related experience.
Proficiency in Adobe Creative Suite is required.
Valid Texas Driver License.
Preferred Education and Experience:
Bachelors Degree in Marketing, Psychology or English
Two (2) years experience in website management
Bilingual (English/Spanish) : The ability to speak, read, and write in both English and Spanish.
PHYSICAL DEMANDS
The position is primarily sedentary, requiring an individual to sit at a desk for long periods of time, working on a computer. Must be able to stand, stoop, bend, walk, see, hear and work in indoor and outdoor conditions. Must be able to lift up to 20 lbs. The role involves interacting with clients/customers and occasional indoor activities.
CORE VALUES
This position requires an individual to align with and maintain the standard as set by our organization's Core Values:Integrity- Communicating honestly, being accountable, upholding moral principles, and supporting our organization's valuesCollaboration- Showing teamwork is equally as cherished as individual achievements by celebrating positive outcomes togetherConsistency- Producing an accomplished standard of work in the workplaceServant leadership- Actively listening to exert a positive influenceMutual respect- Valuing opportunity, unique contributions, and each otherForward-thinking- Considering needs, listening to team members, and thinking innovatively
DISCLAIMER The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.The City of Hutto provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard of race, color, religion, age, sex, national origin, disability, marital status, genetics, protected veteran status, sexual orientation or any other protected characteristic under applicable law.
At the City of Hutto we are committed to a comprehensive benefit program that helps our employees stay healthy, feel secure, and maintain a work/life balance. We offer free medical, dental, vision, life insurance, and short and long term disability for employees, and the ability to purchase plans for family members. The City of Hutto also provides:
2:1 Retirement contributions at 7% to Texas Municipal Retirement System (TMRS)14-Paid HolidaysBilingual and Misceallenous Certification Pay3 Weeks Paid Vacation Per YearEducation Reimbursement up to $2,500 per fiscal yearPaid Sick leavePaid Parental leaveRemote WorkEmployee Assistance Program (EAP)Flex & Compensatory Time