GlaxoSmithKline
SHINGRIX Omnichannel Marketing Manager
GlaxoSmithKline, Phila, Pennsylvania, United States, 19117
Reference #: 397769 Site Name: USA - Pennsylvania - Philadelphia, Durham Blackwell Street Posted Date: Jun 21 2024
The SHINGRIX HCP marketing team is looking for an experienced Omnichannel Manager to help drive best in-class omnichannel marketing strategy and capabilities within the Vaccines Business Unit. This individual will advance best-in-class digital and omnichannel capabilities in support of GSK's omnichannel transformation and accelerate the proactive vaccination of millions of adult patients at risk of shingles in the US. We need someone who has a passion for transformation, has strong digital and analytical acumen, who excels at improving operational efficiencies and who is capable of creating positive, meaningful change.
As the HCP Omnichannel Marketing Manager, you will play a key role in driving the VBU's application of the 5-step omnichannel transformation process by leading the strategy and activation of customer marketing across non-personal channels and delivering a step-change in utilization of existing and new omnichannel marketing capabilities that enable more timely, relevant and customer-centric communications. This role will also accelerate the adoption of continuous analysis and experiments across the VBU that drives business impact, ROI and innovation. This job is perfect for someone who is addicted to data, omnichannel, modern marketing activation & delivering results.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following: Develop and help operationalize digital and omnichannel initiatives to drive measurable impact, scale and velocity (eg: NBA/NBX & data driven customer experience experimentation) Execute impactful HCP Omnichannel campaigns in partnership with CXDC, Tech, CI, Data Ops, agency and cross-functional partners using existing and future capabilities Leverage customer insights to identify key barriers and opportunities to improve their experiences with GSK, and design and activate new initiatives to address those areas in an integrated, Omnichannel experience in partnership with the field sales teams Conduct agile, continuous omnichannel assessment of effectiveness and opportunities to optimize Conduct ongoing experiments with clear hypothesis, KPI's and measurement plans in partnership with CI, CXDI, Data Operations, agency partners and cross-functional stakeholders Lead ideation and activation of innovation proof of concepts Why you? Basic Qualifications: We are looking for professionals with these required skills to achieve our goals: Bachelor's degree 5+ years of experience in digital marketing 2 years of experience in business intelligence or insights Project management experience in a commercial setting
Preferred Qualifications: If you have the following characteristics, it would be a plus: Deep understanding of multi-channel marketing strategies Ability to influence without authority Demonstrated ability to stretching organization towards omnichannel capabilities Deep understanding of the digital eco-system as well as data segmentation, plus a general comfort working with 'big data' Strong business acumen and process optimization mindset, strong analytical and change management skills Highly analytical with A/B testing mindset, analyzing and optimizing in-market performance Strong verbal and written communication skills
#LI-GSK Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
Why GSK? Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).
Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK's compliance to all federal and state US Transparency requirements. For more information, please visit GSK's Transparency Reporting For the Record site.
GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
The SHINGRIX HCP marketing team is looking for an experienced Omnichannel Manager to help drive best in-class omnichannel marketing strategy and capabilities within the Vaccines Business Unit. This individual will advance best-in-class digital and omnichannel capabilities in support of GSK's omnichannel transformation and accelerate the proactive vaccination of millions of adult patients at risk of shingles in the US. We need someone who has a passion for transformation, has strong digital and analytical acumen, who excels at improving operational efficiencies and who is capable of creating positive, meaningful change.
As the HCP Omnichannel Marketing Manager, you will play a key role in driving the VBU's application of the 5-step omnichannel transformation process by leading the strategy and activation of customer marketing across non-personal channels and delivering a step-change in utilization of existing and new omnichannel marketing capabilities that enable more timely, relevant and customer-centric communications. This role will also accelerate the adoption of continuous analysis and experiments across the VBU that drives business impact, ROI and innovation. This job is perfect for someone who is addicted to data, omnichannel, modern marketing activation & delivering results.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following: Develop and help operationalize digital and omnichannel initiatives to drive measurable impact, scale and velocity (eg: NBA/NBX & data driven customer experience experimentation) Execute impactful HCP Omnichannel campaigns in partnership with CXDC, Tech, CI, Data Ops, agency and cross-functional partners using existing and future capabilities Leverage customer insights to identify key barriers and opportunities to improve their experiences with GSK, and design and activate new initiatives to address those areas in an integrated, Omnichannel experience in partnership with the field sales teams Conduct agile, continuous omnichannel assessment of effectiveness and opportunities to optimize Conduct ongoing experiments with clear hypothesis, KPI's and measurement plans in partnership with CI, CXDI, Data Operations, agency partners and cross-functional stakeholders Lead ideation and activation of innovation proof of concepts Why you? Basic Qualifications: We are looking for professionals with these required skills to achieve our goals: Bachelor's degree 5+ years of experience in digital marketing 2 years of experience in business intelligence or insights Project management experience in a commercial setting
Preferred Qualifications: If you have the following characteristics, it would be a plus: Deep understanding of multi-channel marketing strategies Ability to influence without authority Demonstrated ability to stretching organization towards omnichannel capabilities Deep understanding of the digital eco-system as well as data segmentation, plus a general comfort working with 'big data' Strong business acumen and process optimization mindset, strong analytical and change management skills Highly analytical with A/B testing mindset, analyzing and optimizing in-market performance Strong verbal and written communication skills
#LI-GSK Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
Why GSK? Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).
Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK's compliance to all federal and state US Transparency requirements. For more information, please visit GSK's Transparency Reporting For the Record site.
GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.