WPS
Content Marketing Manager
WPS, Torrance, California, United States, 90504
Job DescriptionJob Title: Content Marketing ManagerReports to: VP of MarketingFLSA: ExemptEEO:Manages others: NoLocation: Hybrid (in the office at least once a month)Department: MarketingGeneral Job Description:We are seeking a dynamic Content Marketing Manager to join our mid-sized firm in the psychological assessment industry. As a pivotal member of our marketing team, you will lead our efforts to enhance SEO rankings, drive ecommerce traffic, bolster brand awareness, and increase community engagement through strategic content creation and distribution. This role demands a proactive and creative professional who can develop and implement comprehensive content strategies that resonate with our diverse audience and align with our company's objectives.Essential Responsibilities:Develop and Execute Content Strategy:
Craft and maintain a digital editorial calendar that aligns with the company's marketing goals, SEO objectives, and sales priorities.Conduct research and social listening to identify brand awareness opportunities.
SEO Optimization:
Implement best practices in SEO to enhance content visibility and rankings through keyword research, on-page optimizations, and link-building strategies.Content Creation:
Oversee the production of high-quality, engaging content that meets the needs of our target audience, including blog posts, whitepapers, case studies, ebooks, videos, and newsletters.Ecommerce Traffic Generation:
Utilize content to drive traffic to our ecommerce platforms, optimizing content for conversions and customer engagement.Brand Awareness:
Elevate our brand's presence and authority in the psychological assessment industry through thought leadership and consistent, impactful content.Public Relations & Community Engagement:
Develop a Public Relations and Community Engagement plan that drives awareness, traffic and sales funnel objectives.
Identify influencers, publishers and thought leadership forums to target with compelling organic content pitches.Target engagements through social media channels, webinars, and other community platforms.Conceive and develop real-time content (videos, graphics, blogs, social posts, etc) that is tied to trending news, conversations, and executive POVs
Analytics and Reporting:
Regularly measure and report on the performance of content initiatives against ROI and KPIs, adjusting strategies as necessary to maximize results.Cross-functional Collaboration:
Work closely with the marketing, sales, and product teams to ensure content alignment and to leverage insights from across the business.Minimum Qualifications:Bachelor's Degree in Marketing, Communications, English, or related field.Proven experience in content marketing, SEO, and digital marketing (3-5 years preferred. Strong understanding of current SEO tools and strategies to increase site traffic and brand visibility.Master orchestrator of editorial calendars, public relations & community engagement campaigns, with a demonstrated impact to drive B2B thought leadership and brand awareness.Experience with content management systems (CMS) and familiarity with email marketing tools and analytics software.Excellent writing, editing, and communication skills. Ability to create compelling messages for different target professional audiences.Strong project management skills with the ability to orchestrate multiple projects, vendors, and freelancers to deliver on time and on budget.Team player with the capability to lead cross-functional initiatives and collaborate effectively with various stakeholders.Preferred Qualifications:Experience managing content marketing in highly technical industries, working with science writers and authors in specialized fieldsExperience in ecommerce marketing and familiarity with conversion rate optimization techniquesCompetencies:Decision Making - The ability to make quick and informed decisions based on the process of gathering information, examining your possibilities, comparing them, and choosing a course of action. The ability to identify and evaluate resources and plan for their utilization throughout the execution of comprehensive, long-range plans.Problem/Situation Analysis- the ability to identify the elements of a problem situation and to understand which components are critical; the ability to identify critical activities in a process. To be able to break the process down into its component activities.Relating to Others- the ability to coordinate personal insights and knowledge of others into effective actions; the ability to make use of accurate interpersonal skills in interacting with others. The ability to persuade others, to present one's viewpoint in such a way that it is accepted by others. The ability to understand the needs, interests, strengths, and weaknesses of others. And to utilize this information for contributing to the growth and development of others.Results Orientation - the ability to identify actions necessary to achieve task completion and to obtain results; the ability to meet schedules, deadlines, quotas, and performance goals.Physical Requirements:(The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable Accommodations may be made to enable individuals with disabilities to perform the essential functions.)The employee may regularly lift and /or move up to 10 pounds, and occasionally lift and/or move up to 20 pounds.Specific vision abilities required by this job include Close vision and Distance vision.The auditory/hearing abilities required by the job include the ability to hear others using a phone or online conferencing system.While performing the duties of this Job, the employee is regularly required to use hands to finger, handle, or feel; reach with hands and arms and talk or hear.The employee is regularly required to walk and sit for prolonged periods.This individual must be a responsible person and regular attendance is required.Travel:10-20% travel to attend trade conferences and meetings with clients.WPS IS AN EQUAL OPPORTUNITY EMPLOYER AA M/F/V/D.We proudly hire U.S. Military Veterans, and those qualified are encouraged to apply.Equal Employment Opportunity is The Law. | Pay Transparency Nondiscrimination Provision At this time, WPS is unable to provide visa sponsorship.We use E-Verify and submit information from each new employee's Form I-9 to confirm work authorization.
Craft and maintain a digital editorial calendar that aligns with the company's marketing goals, SEO objectives, and sales priorities.Conduct research and social listening to identify brand awareness opportunities.
SEO Optimization:
Implement best practices in SEO to enhance content visibility and rankings through keyword research, on-page optimizations, and link-building strategies.Content Creation:
Oversee the production of high-quality, engaging content that meets the needs of our target audience, including blog posts, whitepapers, case studies, ebooks, videos, and newsletters.Ecommerce Traffic Generation:
Utilize content to drive traffic to our ecommerce platforms, optimizing content for conversions and customer engagement.Brand Awareness:
Elevate our brand's presence and authority in the psychological assessment industry through thought leadership and consistent, impactful content.Public Relations & Community Engagement:
Develop a Public Relations and Community Engagement plan that drives awareness, traffic and sales funnel objectives.
Identify influencers, publishers and thought leadership forums to target with compelling organic content pitches.Target engagements through social media channels, webinars, and other community platforms.Conceive and develop real-time content (videos, graphics, blogs, social posts, etc) that is tied to trending news, conversations, and executive POVs
Analytics and Reporting:
Regularly measure and report on the performance of content initiatives against ROI and KPIs, adjusting strategies as necessary to maximize results.Cross-functional Collaboration:
Work closely with the marketing, sales, and product teams to ensure content alignment and to leverage insights from across the business.Minimum Qualifications:Bachelor's Degree in Marketing, Communications, English, or related field.Proven experience in content marketing, SEO, and digital marketing (3-5 years preferred. Strong understanding of current SEO tools and strategies to increase site traffic and brand visibility.Master orchestrator of editorial calendars, public relations & community engagement campaigns, with a demonstrated impact to drive B2B thought leadership and brand awareness.Experience with content management systems (CMS) and familiarity with email marketing tools and analytics software.Excellent writing, editing, and communication skills. Ability to create compelling messages for different target professional audiences.Strong project management skills with the ability to orchestrate multiple projects, vendors, and freelancers to deliver on time and on budget.Team player with the capability to lead cross-functional initiatives and collaborate effectively with various stakeholders.Preferred Qualifications:Experience managing content marketing in highly technical industries, working with science writers and authors in specialized fieldsExperience in ecommerce marketing and familiarity with conversion rate optimization techniquesCompetencies:Decision Making - The ability to make quick and informed decisions based on the process of gathering information, examining your possibilities, comparing them, and choosing a course of action. The ability to identify and evaluate resources and plan for their utilization throughout the execution of comprehensive, long-range plans.Problem/Situation Analysis- the ability to identify the elements of a problem situation and to understand which components are critical; the ability to identify critical activities in a process. To be able to break the process down into its component activities.Relating to Others- the ability to coordinate personal insights and knowledge of others into effective actions; the ability to make use of accurate interpersonal skills in interacting with others. The ability to persuade others, to present one's viewpoint in such a way that it is accepted by others. The ability to understand the needs, interests, strengths, and weaknesses of others. And to utilize this information for contributing to the growth and development of others.Results Orientation - the ability to identify actions necessary to achieve task completion and to obtain results; the ability to meet schedules, deadlines, quotas, and performance goals.Physical Requirements:(The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable Accommodations may be made to enable individuals with disabilities to perform the essential functions.)The employee may regularly lift and /or move up to 10 pounds, and occasionally lift and/or move up to 20 pounds.Specific vision abilities required by this job include Close vision and Distance vision.The auditory/hearing abilities required by the job include the ability to hear others using a phone or online conferencing system.While performing the duties of this Job, the employee is regularly required to use hands to finger, handle, or feel; reach with hands and arms and talk or hear.The employee is regularly required to walk and sit for prolonged periods.This individual must be a responsible person and regular attendance is required.Travel:10-20% travel to attend trade conferences and meetings with clients.WPS IS AN EQUAL OPPORTUNITY EMPLOYER AA M/F/V/D.We proudly hire U.S. Military Veterans, and those qualified are encouraged to apply.Equal Employment Opportunity is The Law. | Pay Transparency Nondiscrimination Provision At this time, WPS is unable to provide visa sponsorship.We use E-Verify and submit information from each new employee's Form I-9 to confirm work authorization.