Sr. Platform Marketing Manager_

Sr. Platform Marketing Manager**McGraw Hill**1 PositionsID: 4472Posted On 06/27/2024**Job Overview**Overview**Make an Impact**Looking back on your marketing career, if bringing a new product to market was a highlight, then we have the gig for you!Do you get goosebumps thinking about the cross-functional partnership and collaboration required to launch and establish a new product in the market?Do you thrive on elevating the voice of the customer to inform future state?Are you a Product Champion who excels at spearheading internal hype campaigns and external integrated campaigns?Read on, this is the role you have been searching for.At McGraw Hill, our marketing colleagues not only boost the company’s reputation by building like-minded communities but in reward they build their own brand by helping learners and educators achieve their educational goals.**How can you make an Impact?**Reporting to the Sr. Director, Platform & Initiatives, we are seeking a dynamic and experienced **Senior Platform Marketing Manager** to own the GTM strategy and drive internal and external campaigns for key new product categories and initiatives. As the **Senior Platform Marketing Manager** , you will have an opportunity to play a critical role in driving digital growth through designing multi-channel campaigns, strategic lead generation tactics, building relationships with internal and external customers, helping to create high quality marketing materials, and elevating the voice of the customer to influence the developmental roadmap. This is a remote position open to applicants within the United States and requires up to 25% travel for the year.**What you will be doing:**+ Work and thrive within an integrated cross-functional team currently focused on the company’s newest product category, McGraw Hill GO+ Develop and drive the overall marketing strategy for McGraw Hill GO and future products and key initiatives+ Design and execute creative integrated marketing campaigns to generate leads, enhance platform brand awareness, drive customer engagement, and increase existing customer retention+ Lead marketing communication with strategic partners including Product Marketing, Central Marketing, Market Development and Sales+ Collaborate with cross-functional teams to identify target audiences and align marketing initiatives with business objectives+ Act as the voice of the customer to influence the developmental roadmap, resulting in the enhancement of product features and increased usage+ Utilize customer data and analytics from the Customer Success team and Platform Owners to gain insights into customer behavior, asset usage within our platforms and retention rates+ Develop internal and external training resources to support sales enablement and product usage; provide sales support to internal and external customers+ Partner with Market Development and Sales colleagues to amplify awareness and build pipeline+ Identify and establish Digital Faculty Consultants for McGraw Hill GO to provide instructor support and drive customer acquisition+ Analyze market trends and potential market opportunities and participate in market research, marketing planning, and product development**What can you bring to the role?**+ 4+ years’ experience in B2B Product Marketing with a focus on sales enablement and GTM strategy development and execution+ Experience launching a new product in the market+ Strong analytical skills with the ability to interpret data and make data-driven decisions+ Excellent communication and presentation skills with proven success in working across functions and campaign strategy ownership+ Familiarity with CRM tools, marketing automation and project management systems+ Creative and curious mindset+ Strong ability to identify, prioritize, and execute marketing objectives to grow market share, promote customer retention, and drive revenue+ The ability to consistently meet deadlines, and on occasion, turn projects around in a short timeframe+ Familiarity with Salesforce, Marketo and Asana (preferred)The work you do at McGraw Hill will be work that matters. We are collectively designing content that will build the future of education. Play your part and experience a sense of fulfilment that will inspire you to even greater heights. If you are curious, open to new ideas and ready to make a difference, we want to talk to you.The pay range for this position is between $75,000 - $125,000 annually; however, base pay offered may vary depending on job-related knowledge, skills, experience and location. An annual bonus plan may be provided as part of the compensation package, in addition to a full range of medical and/or other benefits, depending on the position offered.McGraw Hill recruiters always use a “@mheducation.com” email address and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email.47335Primary Contact1702837431829Jacqui Edwards,PhonePhonePhoneFaxjacqui.edwards@mheducation.comEmailTrueFalseTrue**Job Details**CategoriesPublishing/PrintingLocationRemote, RemoteJob TypeEmployeeFull/PartFull TimeCompany ID695Job REQ #4472\# Positions1Start Date20240627End Date20240729Featured JobTH AdTH Comments**Similar Jobs**DISTRICT SALES MANAGERTelegraph HeraldManager, Digital Reporting & InsightsMcGraw HillCampaign Manager/South Region K-12McGraw HillAcquisitions ManagerGreat River LearningMarketing ManagerMcGraw HillManager, User Experience (UX Design)McGraw HillSr. Technical Product ManagerMcGraw HillProgram ManagerMcGraw HillAssociate Portfolio ManagerMcGraw HillSr. Director, Channel and Distribution StrategyMcGraw Hill**Share this Job**McGraw Hill**About the Company**At McGraw Hill, we believe that our contribution to unlocking a brighter future lies within the application of our deep understanding of how learning happens and how the mind develops. It exists where the science of learning meets the art of teaching.Educators have been and always will be at the core of the learning experience. The solutions we develop help educators impart their knowledge to students more efficiently. We believe that harnessing technology can enhance learning inside and outside of the classroom and deepen the connections between students and teachers to empower greater success.By partnering with educators around the globe, our learning engineers, content developers and pedagogical experts are developing increasingly open learning ecosystems that are proven to improve pass rates, elevate grades and increase engagement for each individual learner while improving outcomes for all.Why? Because learning changes everything.heducation.com/careers (heducation.com/)