Collabera
Marketing Manager
Collabera, Santa Clara, California, us, 95053
Description
HomeSearch JobsJob Description
Marketing Manager
Contract: Santa Clara, California, US
Salary: $60.00 Per Hour
Job Code: 350159
End Date: 2024-06-30Days Left: 1 days, 3 hours left
Apply
Job Title: Digital Marketing Strategy Manager
Duration: 12 Months
Location: Remote
Pay Range: $55-$60/Hour.
Duties:Lead global chat strategy across Client's websites, in close partnership with global Marketing and Sales stakeholders.Product owner of Drift Chat, including the creation of business requirements, development of a robust roadmap aligned to business goals, and resource prioritization to optimize business value.Partner with stakeholders (across all Marketing geos/ GTMs including Field, Campaigns Teams, Web, Data Science, MarTech) to implement demand gen and omni-channel strategies.Develop a content plan that focuses on conversational marketing and the buyer's journey, including program management, public-facing conversational chat content creation, and QA.Evaluate new offerings, and manage the rollout of new tool functionality and integrations (e.g. AI capabilities), in close partnership with Web, Data Science, and IT TeamsManage vendor relationship (including Professional Services), contractors, and agency support; and develop program management processes for effective resource allocation.Continuously triage and prioritize against goals; handle escalations and last-minute high-priority requests to ensure business continuity.Partner with global Sales teams to optimize pipeline and bookings outcomes from Drift, including routing strategy, content and messaging, review and feedback cadence, enablement.Track ROI of Drift, analyze and identify areas for improvement.Train Marketing and Sales users on Drift chat, including the develop of scalable enablement plans and material that span global teams.Drive adoption of tools, solving for end-user experience gaps with internal and external customersSkills:
5+ years' experience in marketing operations or demand gen at a B2B company; enterprise software experience preferred.Excellent organizational, project management, and collaboration skills. Skilled at resolving conflicts by taking an open communication style, customer-centric, service-minded, positive, win-win approach.Ability to develop productive and consultative working relationships across Marketing, Sales and IT teams.Fast learner, eager to learn new technologies. Roll-up-your-sleeves work ethic and willingness to take the initiative and make things happen.Ability to work on multiple projects at once, prioritize, work independently, and problem solve, working comfortably under pressure.Articulate communicator, both written and verbalKnowledge of marketing content and campaign strategyUnderstanding of end-to-end lead management flowData-driven, comfortable analyzing large datasets.Experience with Salesforce, Marketo (or similar) preferred.Experience with Drift (or similar conversational chat) preferred.Experience with Outreach.io, Demandbase, PathFactory (or similar) preferred.Education:
Bachelor's degree in business or marketing (or related field).Job Requirement
B2BBusiness to BusinessMarketingStratergySalesforceMarketoReach Out to a RecruiterRecruiterEmailPhoneAryan Tiwariaryan.tiwari@collabera.com
Apply Now
HomeSearch JobsJob Description
Marketing Manager
Contract: Santa Clara, California, US
Salary: $60.00 Per Hour
Job Code: 350159
End Date: 2024-06-30Days Left: 1 days, 3 hours left
Apply
Job Title: Digital Marketing Strategy Manager
Duration: 12 Months
Location: Remote
Pay Range: $55-$60/Hour.
Duties:Lead global chat strategy across Client's websites, in close partnership with global Marketing and Sales stakeholders.Product owner of Drift Chat, including the creation of business requirements, development of a robust roadmap aligned to business goals, and resource prioritization to optimize business value.Partner with stakeholders (across all Marketing geos/ GTMs including Field, Campaigns Teams, Web, Data Science, MarTech) to implement demand gen and omni-channel strategies.Develop a content plan that focuses on conversational marketing and the buyer's journey, including program management, public-facing conversational chat content creation, and QA.Evaluate new offerings, and manage the rollout of new tool functionality and integrations (e.g. AI capabilities), in close partnership with Web, Data Science, and IT TeamsManage vendor relationship (including Professional Services), contractors, and agency support; and develop program management processes for effective resource allocation.Continuously triage and prioritize against goals; handle escalations and last-minute high-priority requests to ensure business continuity.Partner with global Sales teams to optimize pipeline and bookings outcomes from Drift, including routing strategy, content and messaging, review and feedback cadence, enablement.Track ROI of Drift, analyze and identify areas for improvement.Train Marketing and Sales users on Drift chat, including the develop of scalable enablement plans and material that span global teams.Drive adoption of tools, solving for end-user experience gaps with internal and external customersSkills:
5+ years' experience in marketing operations or demand gen at a B2B company; enterprise software experience preferred.Excellent organizational, project management, and collaboration skills. Skilled at resolving conflicts by taking an open communication style, customer-centric, service-minded, positive, win-win approach.Ability to develop productive and consultative working relationships across Marketing, Sales and IT teams.Fast learner, eager to learn new technologies. Roll-up-your-sleeves work ethic and willingness to take the initiative and make things happen.Ability to work on multiple projects at once, prioritize, work independently, and problem solve, working comfortably under pressure.Articulate communicator, both written and verbalKnowledge of marketing content and campaign strategyUnderstanding of end-to-end lead management flowData-driven, comfortable analyzing large datasets.Experience with Salesforce, Marketo (or similar) preferred.Experience with Drift (or similar conversational chat) preferred.Experience with Outreach.io, Demandbase, PathFactory (or similar) preferred.Education:
Bachelor's degree in business or marketing (or related field).Job Requirement
B2BBusiness to BusinessMarketingStratergySalesforceMarketoReach Out to a RecruiterRecruiterEmailPhoneAryan Tiwariaryan.tiwari@collabera.com
Apply Now