Culture Pop Soda
Field Marketing Manager
Culture Pop Soda, Los Angeles, California, United States, 90079
About the jobThis is an opportunity to join an exciting, fast growing brand and a team of people who are reinventing carbonated soft drinks. Culture Pop has built a culture of excellence and we are looking for the next great teammate. Culture Pop is a leader in the growing functional soda category. We are distributed nationally in major chains such as Albertsons, Kroger, Walmart, Meijer, Target and Whole Foods and are sold locally in several regional chains and independent storesWho You AreThe Field Marketing Manager West will play a key role in elevating Culture Pop Soda within the community through events, samplings, and activations in the West. This position will be responsible for the research, planning & execution of events, samplings, and community engagement primarily in the San Francisco Bay Area, Pacific Northwest, and Los Angeles. This position will be tasked with driving Culture Pop awareness, trial, and brand relevance regionally and ensuring that we are showing up in the right places and representing the brand appropriately. The individual in this role should be extremely organized, reliable and highly motivated with experience working in a similar role.
The individual must be based in Los Angeles or San Francisco Bay Area and willing to travel for events/other initiatives.Key Responsibilities:Develop a strong understanding of the brand and the types of events/environments that align with our target audienceLead research, identification, planning & execution of events, samplings, activations across key markets in the regionLead community engagement in the region - foster local influencer/opinion leader relationships, local brand partners and other creative ways to make an impact in communityDevelop a strong relationship with Director of Field Marketing and establish consistent communication to ensure alignment on calendar, goals, etcWork with sales team to support in-store demo requests at key retailers and accountsManage the storage and inventory of event materials and assets across key markets in the regionManage brand ambassador program in the regionManage tracking of events & evaluating impact of events post-mortemWork with Director of Field Marketing to constantly come up with & execute engaging, impactful, unique ways to drive trial within key marketsWhat you will bring:1-3 year experience working in field marketing, event management or marketing generallyBachelor's Degree (preferred in marketing, communications, or related field)Flexible hours and open to travel as needed for events & other initiativesAbility to work cross-functionally and collaboratively and anticipate needsAn existing network and relationships in the region across events, influencers, brandsExcellent written, oral and communication skillsScrappy, self starter and independent attitude who can take a proactive approach to roleAbility to thrive in a fast-paced environment juggling multiple prioritiesCreativity & ability to think outside the box and innovateExperience working in CPG industry a plus
The individual must be based in Los Angeles or San Francisco Bay Area and willing to travel for events/other initiatives.Key Responsibilities:Develop a strong understanding of the brand and the types of events/environments that align with our target audienceLead research, identification, planning & execution of events, samplings, activations across key markets in the regionLead community engagement in the region - foster local influencer/opinion leader relationships, local brand partners and other creative ways to make an impact in communityDevelop a strong relationship with Director of Field Marketing and establish consistent communication to ensure alignment on calendar, goals, etcWork with sales team to support in-store demo requests at key retailers and accountsManage the storage and inventory of event materials and assets across key markets in the regionManage brand ambassador program in the regionManage tracking of events & evaluating impact of events post-mortemWork with Director of Field Marketing to constantly come up with & execute engaging, impactful, unique ways to drive trial within key marketsWhat you will bring:1-3 year experience working in field marketing, event management or marketing generallyBachelor's Degree (preferred in marketing, communications, or related field)Flexible hours and open to travel as needed for events & other initiativesAbility to work cross-functionally and collaboratively and anticipate needsAn existing network and relationships in the region across events, influencers, brandsExcellent written, oral and communication skillsScrappy, self starter and independent attitude who can take a proactive approach to roleAbility to thrive in a fast-paced environment juggling multiple prioritiesCreativity & ability to think outside the box and innovateExperience working in CPG industry a plus