The Economist
Audio Marketing Manager
The Economist, New York, New York, us, 10261
Introduction
Founded in 1843,The Economist Group is a global media and information service company that champions progress. With customers spread across 159 countries,The Economistcurrently has 1.2 million subscribers across print and digital. Headquartered in London, UK, The Economist Group has offices worldwide including other regions in Europe, Middle East, Africa, Americas and Asia. We provide individuals and organizations with the expertise, insights and perspective to press forward.The Economist is the leading source of analysis on international business and world affairs. It delivers information through a range of formats including its newspapers, website, podcasts, and app as well as its conferences and events. What ties it together is the objectivity of its opinion, the originality of our insight and our advocacy of economic and political freedom around the world.
The Economist is seeking an Audio Marketing Manager to join the Brand marketing team. With a passion for The Economist’s brand and content, the audio marketing manager will be chiefly focused on driving audience expansion for our Economist Podcasts+ subscription. S/he will work with The Economist’s in-house media buying team to drive customer acquisition through paid podcast, broadcast radio, and streaming audio advertising, as well as leading podcast trade partnerships and other marketing tactics. The ideal candidate will be an experienced podcast-native marketer, who is used to owning marketing initiatives from inception to execution.
The expected base salary for this position ranges from $75,000.00 - $85,000.00. It is not typical for offers to be made at or near the top of the range. Rather, salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered.
*Please note this opportunity is located in NYC. The hired candidate will be required to work from our NYC office several days per week.
Accountabilities
Plan and execute global marketing campaigns for priority podcast show launches across owned, earned and paid marketing channels
Brief creative team on marketing assets, including pulling and preparing time stamped video clips for video assets
Develop multi-channel strategies for driving new subscribers to Economist Podcasts
Manage paid media buying across audio channels to growth Economist Podcasts+ and other Economist products
Collaborate with in-house PR team in launching new shows, gaining exposure for podcasts hosts and other initiatives such as internal and external events
Collaborate with paid social and paid search teams to support podcast show launches
Initiate and manage partnerships with partners, third-party platforms and podcast publishers to build awareness of The Economist’s suite of podcasts
Leverage innovative multi-platform tactics to support growth against other emerging products and audience, chiefly student-focused campaigns
Monitor performance, using data to optimise campaigns and report to key stakeholders
Develop and nurture relationships with Editorial teams. This will be instrumental to achieving success in this role as the editorial teams are the primary content creators and gatekeepers of our organic social channels.
The successful candidate will be able to seamlessly integrate themselves into existing processes and build trust while exercising “soft power” to achieve our marketing goals.
Experience, skills and professional attributes
2-3 years experience in podcast marketing and experience growing podcast audiences
Experience with premium subscription business preferred
Strong understanding of the global commercial audio landscape
Strong relationships with podcast marketing contacts at key platforms and partners
Knowledge of podcast advertising platforms, paid media strategies and campaign optimisation
A basic understanding of studio/engineering and production a bonus
Growth mindset, self-starter who can power through challenges and thrives in a fast-paced, dynamic environment
Excellent attention to detail and project management skills
Superb work ethic and positive, can-do attitude
Ability to think holistically and work cross-functionally
High levels of organization, with strong planning skills and the ability to prioritize a large workload according to ever-changing business needs
Data-driven mindset
Innovative and creative approach to marketing
Job LocationsUnited States-NY-New York
ID 2024-10127
Function Marketing
Founded in 1843,The Economist Group is a global media and information service company that champions progress. With customers spread across 159 countries,The Economistcurrently has 1.2 million subscribers across print and digital. Headquartered in London, UK, The Economist Group has offices worldwide including other regions in Europe, Middle East, Africa, Americas and Asia. We provide individuals and organizations with the expertise, insights and perspective to press forward.The Economist is the leading source of analysis on international business and world affairs. It delivers information through a range of formats including its newspapers, website, podcasts, and app as well as its conferences and events. What ties it together is the objectivity of its opinion, the originality of our insight and our advocacy of economic and political freedom around the world.
The Economist is seeking an Audio Marketing Manager to join the Brand marketing team. With a passion for The Economist’s brand and content, the audio marketing manager will be chiefly focused on driving audience expansion for our Economist Podcasts+ subscription. S/he will work with The Economist’s in-house media buying team to drive customer acquisition through paid podcast, broadcast radio, and streaming audio advertising, as well as leading podcast trade partnerships and other marketing tactics. The ideal candidate will be an experienced podcast-native marketer, who is used to owning marketing initiatives from inception to execution.
The expected base salary for this position ranges from $75,000.00 - $85,000.00. It is not typical for offers to be made at or near the top of the range. Rather, salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered.
*Please note this opportunity is located in NYC. The hired candidate will be required to work from our NYC office several days per week.
Accountabilities
Plan and execute global marketing campaigns for priority podcast show launches across owned, earned and paid marketing channels
Brief creative team on marketing assets, including pulling and preparing time stamped video clips for video assets
Develop multi-channel strategies for driving new subscribers to Economist Podcasts
Manage paid media buying across audio channels to growth Economist Podcasts+ and other Economist products
Collaborate with in-house PR team in launching new shows, gaining exposure for podcasts hosts and other initiatives such as internal and external events
Collaborate with paid social and paid search teams to support podcast show launches
Initiate and manage partnerships with partners, third-party platforms and podcast publishers to build awareness of The Economist’s suite of podcasts
Leverage innovative multi-platform tactics to support growth against other emerging products and audience, chiefly student-focused campaigns
Monitor performance, using data to optimise campaigns and report to key stakeholders
Develop and nurture relationships with Editorial teams. This will be instrumental to achieving success in this role as the editorial teams are the primary content creators and gatekeepers of our organic social channels.
The successful candidate will be able to seamlessly integrate themselves into existing processes and build trust while exercising “soft power” to achieve our marketing goals.
Experience, skills and professional attributes
2-3 years experience in podcast marketing and experience growing podcast audiences
Experience with premium subscription business preferred
Strong understanding of the global commercial audio landscape
Strong relationships with podcast marketing contacts at key platforms and partners
Knowledge of podcast advertising platforms, paid media strategies and campaign optimisation
A basic understanding of studio/engineering and production a bonus
Growth mindset, self-starter who can power through challenges and thrives in a fast-paced, dynamic environment
Excellent attention to detail and project management skills
Superb work ethic and positive, can-do attitude
Ability to think holistically and work cross-functionally
High levels of organization, with strong planning skills and the ability to prioritize a large workload according to ever-changing business needs
Data-driven mindset
Innovative and creative approach to marketing
Job LocationsUnited States-NY-New York
ID 2024-10127
Function Marketing